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About Magneto Communications Pty Ltd

WHAT IT ISAn EdTech innovation for business writing. Its an app that replaces traditional classroom training with contextual, on-demand e-learning. WHO ITS FORInitially it will be designed for enterprise clients who use Microsoft Office. (Globally, Office has about 90% marketshare in word-processing software.) THE PROBLEM IT SOLVESResearch shows that one in three employees is a poor writer. The cost to business is huge, including inefficiencies, lost sales and damaged brand image.HOW IT WORKS The app gives easily-understood, visual feedback on your documents as you write them. You not only learn what needs to be fixed, but why it needs fixing. The result is far more readable, clear, professional and persuasive written communication, AND a smarter, better writer for next time.And, no, itll be nothing like Clippy.

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