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Series B | Alive

Total Raised


Last Raised

$1.4M | 11 yrs ago

About MADS

MADS aims to enable advertisers to reach exactly the right people at the right time with the right message, anywhere. MADS powers the full mobile advertising value chain, and aims to enable operators, publishers and advertisers to deliver highly targeted and personalized campaigns to mobile consumers. MADS aims to deliver a full suite of products including: MADS for Operators, to create, manage and monetize mobile inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports. MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: Mobile Internet, SMS Push/Insert, MMS Push/Insert, Mobile Video, Mobile Games and Applications, Idle Screen and Ring Back Tones. MADS aims to empower advertisers to deploy dynamic, interactive, highly personalized mobile ads to consumers with the same confidence and control as online ads. MADS is currently processing more than 250 million ad requests per month in Europe, and is the mobile advertising platform of choice for more than 100 operators and publishers across 15 countries. MADS was founded in 2006 and is a company based in Amsterdam.

Headquarters Location

Recht Boomssloot 49hs 1011 CT


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Expert Collections containing MADS

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

MADS is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,700 items

Latest MADS News

Mads Dehlsen Winther joins Oterra as new Chief Financial Officer (CFO)

Jan 24, 2023

Oterra Tue, Jan 24, 2023 10:55 CET Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry is pleased to announce the appointment of Mads Dehlsen Winther as its’ new Group CFO. Winther joins Oterra in April 2023, bringing a wealth of experience with him. Winther comes to Oterra from HusCompagniet, where he has held the position of Group CFO for the last four years. Previously, Winther worked at Maersk for nine years, holding various positions within finance, strategy, M&A, and investments. During that time, he led the divestures in the Energy division together with the Vice CEO of Maersk. Joining Oterra’s Executive Management Team, he will be responsible for leading the company’s global Finance, IT, Legal, and Transformation teams. “I am very pleased to welcome Mads on board as our new CFO. He comes with a strong track record and extensive financial experience from leading global companies. Mads will play an instrumental role in supporting and shaping our future growth” said Odd Erik Hansen, CEO, Oterra. “On behalf of the entire board I would like to welcome Mads to the Oterra team. He has a solid background in helping companies grow and I am confident that with Mads on the team Oterra will continue its’ exciting journey in the years to come” said Cees de Jong, Chairperson, Oterra. Winther adds “I’m thrilled to join Oterra as I believe the natural colors industry has huge potential for profitable growth in a sustainable way. I am impressed with the leadership and boards’ visions for the future, and I look forward to supporting the business on this journey.” Oterra is an EQT portfolio company. Media Contact

MADS Frequently Asked Questions (FAQ)

  • What is MADS's latest funding round?

    MADS's latest funding round is Series B.

  • How much did MADS raise?

    MADS raised a total of $2.04M.

  • Who are the investors of MADS?

    Investors of MADS include OTM Investments and henQ.

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