Predict your next investment

MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing

See what CB Insights has to offer


Series B | Alive

Total Raised


Last Raised

$1.4M | 10 yrs ago

About MADS

MADS aims to enable advertisers to reach exactly the right people at the right time with the right message, anywhere. MADS powers the full mobile advertising value chain, and aims to enable operators, publishers and advertisers to deliver highly targeted and personalized campaigns to mobile consumers. MADS aims to deliver a full suite of products including: MADS for Operators, to create, manage and monetize mobile inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports. MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: Mobile Internet, SMS Push/Insert, MMS Push/Insert, Mobile Video, Mobile Games and Applications, Idle Screen and Ring Back Tones. MADS aims to empower advertisers to deploy dynamic, interactive, highly personalized mobile ads to consumers with the same confidence and control as online ads. MADS is currently processing more than 250 million ad requests per month in Europe, and is the mobile advertising platform of choice for more than 100 operators and publishers across 15 countries. MADS was founded in 2006 and is a company based in Amsterdam.

MADS Headquarter Location

Recht Boomssloot 49hs 1011 CT


Latest MADS News

UCM Digital Health Names Mads Kvalsvik Chief Technology Officer

Jul 29, 2021

UCM Digital Health Names Mads Kvalsvik Chief Technology Officer Telehealth provider looks to rapidly accelerate product development of its unique digital first platform Author: Jul 28, 2021 8:56 PM EDT TROY, N.Y., July 28, 2021 /PRNewswire/ --  UCM Digital Health (UCM), a leading provider of emergency telemedicine and virtual care solutions, announces the addition of Mads Kvalsvik as Chief Technology Officer. An experienced technology executive with more than 20 years of experience growing technical product teams and building SaaS software, Kvalsvik has deep healthcare experience in both revenue cycle and clinical data and a proven ability to manage product development. This hiring signals commitment for advancement of technical vision. "Mads brings a wealth of healthcare technology experience and passion for creating platforms that solve industry problems to UCM," said Keith Algozzine, CEO and co-founder of UCM Digital Health. "We look forward to his expertise and guidance as we continue to advance the technology that drives our platform and the powerful digital health solution we provide to insurers, employers, providers - and, of course, patients." As CTO, Kvalsvik will oversee all current and future product and software development, as well as data integrations and development of its innovative telehealth platform to meet increased patient demand while delivering its responsive healthcare solution to payers. In addition to building out the product and software team, Kvalsvik will work with UCM Digital Health's product, data, and analytics teams to further drive the technology, resulting in a more robust product and informative data delivery to customers and partners. "I'm impressed with the company's deep appreciation for patients' needs, including rapid and accurate diagnostic triage and care continuity," said Kvalsvik. "Combined with a strong commitment to operational excellence, this vast subject matter expertise is a great foundation for a scalable telemedicine technology platform." Previously, Kvalsvik was a co-founder of Madaket Health, a software platform for the administrative data exchange between Providers and Payers, where he led efforts in streamlining the slow and complicated process for managing provider data, from initial enrollment through regular recredentialing. As the company's CTO, he was responsible for product management, software engineering, quality, information security, and technical infrastructure. Prior to Madaket Health, Kvalsvik was the founder and CEO of ScandiLabs, Inc., a healthcare software development consulting practice. In that role, he managed the development of Population Health software for McKesson. Kvalsvik also served as the vice president of technology for Intralinks, a SaaS-based virtual data room solution for Financial Services and Life Sciences, leading the engineering team through major product enhancements including workflow capabilities, enterprise search, and API re-design. Kvalsvik holds dual degrees in economics and management from Massachusetts Institute of Technology ( MIT). About UCM Digital HealthUCM Digital Health (UCM) delivers an end-to-end digital first healthcare solution that combines a digital front door platform with a 24/7 emergency medicine treat, triage and navigation telehealth service - designed to lower costs, improve outcomes and provide a better patient experience. UCM Digital Health brings together clinical expertise, advanced technology and compassionate care to offer powerful advantages for insurers, brokers, employers, patients and providers. UCM Digital Health partners with insurers, employers, patients, providers, technology solutions companies - covering every corner of the healthcare ecosystem to deliver a complete, trusted, technology-based and data-driven healthcare solution. UCM Digital Health's unique combination of digital front door platform plus emergency medicine triage and navigation expertise allows all care to begin digitally in one place. Located in Troy, New York, UCM Digital Health was founded in 2015 by emergency clinicians Keith Algozzine, PA-C and Michael Bibighaus, M.D., in an effort to combine healthcare and technology who continue to run the operations of the company. View original content to download multimedia: SOURCE UCM Digital Health

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing MADS

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned MADS in 2 CB Insights research briefs, most recently on Jul 8, 2021.

Expert Collections containing MADS

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

MADS is included in 1 Expert Collection, including ad tech.


ad tech

3,632 items

MADS Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo


CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.