Macbee Planet

Jul 6, 2020

Cyber Security Cloud and Macbee Planet to Collaborate and Develop Marketing Services Utilizing Cyber Attack Detection Big Data July 6, 2020 35 Nowadays, partly due to the impact of the coronavirus, the shift to online has accelerated rapidly in a variety of business and shopping scenarios, and it has become increasingly important for many companies to increase the percentage of their sales that are made online through enhanced digital marketing and other means. On the other hand, the more pervasive the Internet has become in our lives, the greater the risk of personal information leakage due to cyber attacks. Against this backdrop, Cyber Security Cloud and Macbee Planet are collaborating to develop services that leverage their respective technologies and expertise in the cybersecurity and marketing domains. About the collaboration Cyber Security Cloud provides services such as its cloud-based WAF “Shadankun”, which is ranked No. 1 *1 in Japan in terms of adoption rate and a service for automation of AWS WAF operations using AI “WafCharm”. Through these services, CSC has protected thousands of websites over the years, and have been able to accumulate a Big Data of over 1.3 trillion *2 on cyber-attacks, including access and detection data and have been proactively implementing initiatives to make effective use of that data. Macbee Planet offers services such as “Honeycomb”, a data analytics platform that links marketing data and purchase data to build predictive LTV models, and “Robee”, a data-driven customer service tool to help improve conversion rates for companies using the Internet to promote sales, attract customers and increase awareness. In addition, Macbee Planet aims to expand into a wide range of industries through aggressive investment in these products. By combining the big data held by Cyber Security Cloud with the services provided by Macbee Planet, the company aims to develop marketing services with cybersecurity functions and services to improve the accuracy of data analysis by eliminating unauthorized access to customer service on the web. Through this collaboration, the two companies aims to continue to work towards the development of new solutions by leveraging their knowledge and expertise.