Founded Year

2012

Stage

Series C | Alive

Total Raised

$58.42M

Last Raised

$35M | 3 yrs ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Lytics

Lytics provides adaptive digital marketing and offers a marketing activation platform that integrates all touch points and surfaces behaviors of customers and prospects to recommend how to best target audiences across Web, mobile, email, and social channels. Through machine learning, its cloud-based software predicts SmartAudience segments and suggests opportunities to marketers to adapt their tactics in real-time.

Lytics Headquarter Location

811 SW Sixth Avenue Suite 700

Portland, Oregon, 97203,

United States

+1 503 701 8157

Lytics's Product Videos

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Lytics's Products & Differentiation

See Lytics's products and how their products differentiate from alternatives and competitors

  • Lytics Cloud Connect

    Activate data from cloud data warehouses (Google BigQuery, Snowflake, Azure, Redshift) directly into advertising and marketing tools. Surface results of SQL-based segmentation from your data warehouse. Bring cloud data warehouse c360 data to your businesses’ action systems.

    Differentiation

    Marketing needs a way to create user segments that require pulling data from multiple cloud data stores, which is made possible and simple with Lytics Cloud Connect. 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing Lytics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Lytics in 1 CB Insights research brief, most recently on Aug 4, 2021.

Expert Collections containing Lytics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lytics is included in 3 Expert Collections, including Artificial Intelligence.

A

Artificial Intelligence

9,093 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

T

Targeted Marketing Tech

363 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

E

E-Commerce

240 items

Latest Lytics News

Lytics Launches Private Instance and Private Cloud on Google Cloud

Aug 3, 2022

Share Collaboration with Google Cloud will help Lytics improve customer experiences with unparalleled data security, privacy control, and governance over their data Lytics , a leading customer data platform (CDP), announced the launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud. A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. A full set of features are available as part of the Lytics platform, ranging from: data pipeline and profile management, and audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. These capabilities help enterprises centralize and harness data from a myriad of sources to help improve the customer experience. For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. This increases the flexibility of server location (i.e. Canada, Singapore), and offers a range of benefits necessary to meet the most demanding compliance requirements, all run in a fully-managed environment. This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment. For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant. This puts the organization in complete control of budgeting, resource allocation, and permissions, along with deeper access to hosting and performance-related metrics. Enterprise companies can now have multiple methods to adopt the Lytics CDP to unify and activate customer data while addressing data privacy requirements under regulations like General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA), using their own privacy and security posture supported within the Google Cloud. Google Cloud’s security model, world-scale infrastructure, and unique capability to innovate help enterprises maintain security and compliance. Google Cloud customers can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to protect the information, identities, applications, and devices of their users. The Google Cloud stack builds security through progressive layers that deliver true defense in depth at scale. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment,” said Jascha Kaykas-Wolff, President, Lytics. “This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission critical nature of first-party data driving the future of their customer experience.”

Lytics Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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  • When was Lytics founded?

    Lytics was founded in 2012.

  • Where is Lytics's headquarters?

    Lytics's headquarters is located at 811 SW Sixth Avenue, Portland.

  • What is Lytics's latest funding round?

    Lytics's latest funding round is Series C.

  • How much did Lytics raise?

    Lytics raised a total of $58.42M.

  • Who are the investors of Lytics?

    Investors of Lytics include Voyager Capital, Rembrandt Venture Partners, Comcast Ventures, Two Sigma Ventures, JMI Equity and 8 more.

  • Who are Lytics's competitors?

    Competitors of Lytics include Velocidi, Blueshift, BlueConic, SalesManago, Eyeota, Treasure Data, mParticle, Optimove, Neustar, zeotap and 19 more.

  • What products does Lytics offer?

    Lytics's products include Lytics Cloud Connect and 2 more.

  • Who are Lytics's customers?

    Customers of Lytics include Land O Lakes.

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