Search company, investor...

Founded Year



Series C | Alive

Total Raised


Last Raised

$35M | 5 yrs ago

About Lytics

Lytics provides adaptive digital marketing and offers a marketing activation platform that integrates all touch points and surfaces behaviors of customers and prospects. The company was founded in 2012 and is based in Portland, Oregon.

Headquarters Location

811 SW Sixth Avenue Suite 700

Portland, Oregon, 97203,

United States

+1 503 701 8157


Lytics's Product Videos

ESPs containing Lytics

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The customer identity solutions market is focused on providing businesses with tools and technologies to identify and authenticate their customers without relying on cookies. These solutions utilize various methods such as device recognition, behavioral analytics, and consent management to establish the identity of customers across multiple channels and devices and assign a universal ID. By utiliz…

Lytics named as Challenger among 7 other companies, including Tealium, OpenX, and Adform.

Lytics's Products & Differentiators

    Lytics Cloud Connect

    Activate data from cloud data warehouses (Google BigQuery, Snowflake, Azure, Redshift) directly into advertising and marketing tools. Surface results of SQL-based segmentation from your data warehouse. Bring cloud data warehouse c360 data to your businesses’ action systems.


Research containing Lytics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Lytics in 2 CB Insights research briefs, most recently on Aug 14, 2023.

Expert Collections containing Lytics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lytics is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

10,958 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest Lytics News

Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data

Nov 14, 2023

News Provided By Share This Article SAN FRANCISCO, CA, USA, November 14, 2023 / / -- Lytics , a next-generation customer data platform (CDP), announces the launch of the Lytics Interest Engine. Built on a suite of AI tools, ranging from Google Vertex AI for Natural Language Processing (NLP), Lytics Interest Engine helps brands create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network. Capturing, quantifying, and acting on consumer interests is more important than ever before. As third-party cookies are phased out in 2024, and after 1.5 years since the announcement of Google’s Protected Audiences, both publishers and advertisers are left with the challenge of how to scale interest-based solutions effectively. Lytics Interest Engines act as the bridge between individual consumers and the Protected Audiences API. Utilizing Natural Language Processing (NLP), Lytics extracts content topics from websites and product catalogs, connecting them with consumer interactions to generate "affinity scores." This empowers brands to deliver precise, tailored ads to users through robust, interest-based segments designed for Google Ads. This process converts user behaviors into easily understandable interests for billions of profiles. In a landscape where affinities and interests prove to be more effective indicators for advertising than third-party data, brands can curate these interests and enhance targeting using first-party data. "The Lytics Interest Engine creates impactful audiences for Marketing organizations in a privacy-friendly way,” said Jascha Kaykas-Wolff, President at Lytics. We're moving from a landscape of tracking to a realm of comprehension, allowing brands to engage with users inside of Google ads based on their interests in their brand and products.” Historically, marketers have been forced to share consumers' interactions and information with various ad networks to guide their targeting strategies. Yet, in light of mounting privacy concerns and the decline of third-party cookies, this approach is no longer tenable. "The future of advertising lies in understanding, not just tracking. With the Lytics Interest Engine, we've effectively built a Rosetta Stone for consumer interests, enabling brands to understand better and communicate with their audience across multiple platforms,"* stated Drew Lanenga, CTO at Lytics. ### About Lytics Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations. Lisa Langsdorf

Lytics Frequently Asked Questions (FAQ)

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Where is Lytics's headquarters?

    Lytics's headquarters is located at 811 SW Sixth Avenue, Portland.

  • What is Lytics's latest funding round?

    Lytics's latest funding round is Series C.

  • How much did Lytics raise?

    Lytics raised a total of $58.42M.

  • Who are the investors of Lytics?

    Investors of Lytics include Rembrandt Venture Partners, Voyager Capital, Comcast Ventures, Two Sigma Ventures, JMI Equity and 9 more.

  • Who are Lytics's competitors?

    Competitors of Lytics include Piwik PRO, Simon, Throtle, Zeotap, Amperity and 7 more.

  • What products does Lytics offer?

    Lytics's products include Lytics Cloud Connect and 2 more.

  • Who are Lytics's customers?

    Customers of Lytics include Land O Lakes.


Compare Lytics to Competitors

Amperity Logo

Amperity provides a comprehensive enterprise customer data platform. It helps companies build the first-party data foundation required for customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. This data is primarily used by marketing, information technology, and analytics teams. The company was founded in 2016 and is based in Seattle, Washington.

ActionIQ Logo

ActionIQ is an enterprise customer data platform. It provides solutions such as audience segmentation, acquisition marketing, journey orchestration, identity management, and more. It offers solutions for financial sectors, retail industries, travel industry, and more. It was founded in 2014 and is based in New York, New York.

mParticle Logo

mParticle amplifies customer data with artificial intelligence (AI) using its integrated platform. It combines real-time data quality and governance protections with AI-powered insights and predictions. It was founded in 2012 and is based in New York, New York.

BlueConic Logo

BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.

Zeotap Logo

Zeotap provides a customer intelligence platform helping companies to understand investment requirements and predict their customers' behaviors. It enables brands to unify, enhance and activate customer data, all while putting consumer privacy and compliance in focus. The company was founded in 2014 and is based in Berlin, Germany.

Blueshift Logo

Blueshift is a customer engagement platform to help consumer brands intelligently scale customer engagement. It automates campaigns, integrates data, and consolidates multiple-point solutions with a cross-channel marketing platform. It provides a customer data activation platform to unlock the value of customer data and enables marketers to orchestrate individualized customer journeys across every owned and paid channel. It was founded in 2014 and is based in San Francisco, California.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.