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Founded Year



Seed - II | Alive

Total Raised


Last Raised

$340K | 2 yrs ago

About Luxelare

Luxelare is a precision agriculture company with an integrated web and mobile platform. The platform saves, processes and analyzes information received from drones, weather stations, and digital devices so farmers can more easily manage their operations.

Headquarters Location

Blvd Ignacio Zaragoza 1576 Nte Sinaloa

Los Mochis, 81223,


+52 668 177 0586

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Expert Collections containing Luxelare

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Luxelare is included in 2 Expert Collections, including Agriculture Technology (Agtech).


Agriculture Technology (Agtech)

2,272 items

Companies that are using technology to make farms more efficient.



2,255 items

Latest Luxelare News

What is the key to supporting entrepreneurs in the field?

Oct 7, 2021

Helping small and medium-sized farmers in the Latin American region is not only in the approval of better legislation and subsidies, but also in the development of holistic solutions that help them overcome their productive challenges. By: Manuel A. Richter, co-founder of Luxelare, a startup promoted by Wayra Hispam Don Silvano feels lucky to have to get up at 4:30 am to go to work in the fields. Unlike his neighbors, he has a job. Don Silvano lives in a town north of Sinaloa in Mexico, which depends almost entirely on agriculture; however, with the recent crises, unemployment has skyrocketed in the region. Small and medium-sized farmers sow less and have low yields, so sources of employment are scarce. Don Silvano's fortune is more than that, because continuing to work despite the regional situation is not a matter of luck, but of innovation. The agricultural company where Don Silvano works invests in technology that enables them to use water efficiently, low operating costs and higher yields per hectare. In other words, the reason he still has a stable job is because the company's output is still stable. When we talk about innovation in the field, we think that only large companies implement it. Today startups such as Luxelare , promoted by Wayra Hispam , the corporate innovation arm of Telefónica Movistar, develop digital solutions for the agricultural chain in Latin America, bringing the opportunities of digital agriculture to producers of all sizes, such as: the adoption of new agronomic knowledge and practices, access to tools that drive innovation, and access to digital financial services. In 2015, Luxelare was one of the first to dedicate itself to offering drone-assisted agricultural consulting services in the North Pacific region of Mexico. The development of the company was stable, but with little impact. In a short time, my co-founder and I realized that we needed to do something more if we wanted to impact the lives of the farmers who needed it most. The growth of the agricultural sector is essential for workers in this area, but also for the economic recovery of rural areas, according to the World Bank. Growth in this sector is two to three times more effective in reducing poverty than similar growth in others such as mining, manufacturing, and services. On the other hand, the UN estimates that around 81.3 percent of the agricultural fields in the continent belong to small and medium farmers, who continue to face serious obstacles and challenges to get ahead, such as droughts and floods where producers they lose most of their crops. The well-being of nearly 500 million families depends on the development of agricultural production. In this context, a few years later, we launched Captum, an all-in-one digital platform for monitoring, recording and tracking crops. Captum is an intelligent agriculture solution that includes sensors, drones, satellites, and other agricultural assets to generate and transmit data on a specific crop, animal or practice to support the activities of farmers, so it uses connectivity between compatible devices with IoT to optimize production processes and growing conditions while minimizing costs and saving resources. The deployment of this platform put us in contact with new problems in the value chain, such as lack of access to fair and affordable insurance, low interaction between industry and farmers, and low mastery of technology for the field. . Image: In 2019 we added another digital platform to our catalog of solutions, but this time, aimed at agro-insurance companies in order to facilitate the daily operations of insurance funds and enable the conditions to offer more accessible premiums to small farmers. And finally, this year, we launched a digital extension service. A messaging platform by which we provide meteorological information and technical support to farmers who do not have access to a smartphone or the internet. In addition, we are currently working on the launch of an agricultural insurance company to offer parametric insurance tailored to the particular needs of farmers in each region of Mexico and Latin America and in this way, through our services, we contribute to closing the digital divide in field. The path we have traveled at Luxelare is a good example that the market in Mexico and Latin America needs holistic solutions that add value in more than one area at the same time. Well, although there is still room for hyperspecialization, the agri-food chain demands this type of solution. The key to helping small and medium-sized farmers in the Latin American region is not only in the approval of better legislation and subsidies, but in the development of holistic solutions that help them overcome their productive challenges.

Luxelare Frequently Asked Questions (FAQ)

  • When was Luxelare founded?

    Luxelare was founded in 2012.

  • Where is Luxelare's headquarters?

    Luxelare's headquarters is located at Blvd Ignacio Zaragoza 1576 Nte, Los Mochis.

  • What is Luxelare's latest funding round?

    Luxelare's latest funding round is Seed - II.

  • How much did Luxelare raise?

    Luxelare raised a total of $390K.

  • Who are the investors of Luxelare?

    Investors of Luxelare include Wayra.

  • Who are Luxelare's competitors?

    Competitors of Luxelare include VAIS, Growers Edge, Taranis, xFarm, Descartes Labs, Hummingbird Technologies, Vultus, Seniverse, FieldSense, Farm Flight and 47 more.

Compare Luxelare to Competitors

Descartes Labs Logo
Descartes Labs

Descartes Labs is a geospatial intelligence company that performs scientific analysis of geospatial, remote sensing, and diverse complementary data sets to enable sustainable sourcing best practices, commodity price forecasting, and efficient mineral exploration for CPG, Agriculture, and Mining companies. Its SaaS platform automates the analysis of geospatial imagery for our users, enabling planetary-scale analysis. The company also supports a diverse set of federal government efforts to curate, analyze, and provide unique insights from geospatial data. The firm was founded in 2014 and is based in Santa Fe, New Mexico.

ClearAG Logo

The ClearAg Platform combines weather and agronomic data with proprietary land-surface modeling and machine learning to solve complex agricultural problems. Companies use the ClearAg Platform to simulate field conditions and determine how new products may perform on a crop given certain weather and soil conditions. Growers leverage the ClearAg Advisories to determine best times to plant, spray, fertilize and harvest.

Nordetect Logo

Nordetect produces affordable, one-click analysis devices for the agricultural industry that enable users to optimize fertilizer costs. Our devices use Lab-on-Chip and Internet-of-Things technologies to deliver rapid, accurate insights on fertilizer requirements and create a map of your farm's nutritional make-up.

Lentera Logo

Lentera offers precision agriculture services, including farm software, weather sensors, drone and satellite imaging, as well as automated advisory services on market conditions.

GeoVisual Analytics

GeoVisual Analytics is focused on big data analytics to improve and predict crop health and yields for producers and commodity markets. As high resolution satellite imagery becomes more frequent and affordable and drone imaging gains widespread adoption, the fusion of these technologies with ground-based observations will enable major advances in precision monitoring and interventions for better cropland management and improved harvests. GeoVisual Analytics is exploiting advances in machine learning, cloud-based computing, and these emerging remote sensing capabilities.

Aerobotics Logo

Aerobotics is a data analytics company, making use of aerial imagery and machine learning algorithms to solve specific problems in multiple industries, namely agriculture, agri-insurance and mining.

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