Lime Technologies

Jan 11, 2023

January 11, 2023 Exceeding expectations, closing more and above all better deals, building stronger relationships with customers: that is exactly what you want as a sales manager or owner of a company. But the big question is: how do you do that? Before we come up with a solution – because, yes, it exists! – it is important to first properly map out why you miss deals or disappoint customers, while you put so much energy into making sure everything runs smoothly. During the first customer contact you are dealing with an overload of information, but it is precisely the small details that can determine whether you close the deal or miss out. After the first conversation you can ask yourself the following questions: How did the conversation with the potential customer go? What has he or she said and what are the expectations? Which product or service does the potential customer want to purchase and when does he need it? How do you avoid bringing a bottle of wine for the customer when the customer told you that he never drinks? How do you build a good relationship with your customers? Building a good relationship with your customers is about so much more than just delivering within the agreed time and ensuring that billing runs smoothly. You build a good relationship by personalizing contact with your customer. You make the difference if you know how to surprise the customer at the perfect time with the right information or a personal gift. And the latter is not a bottle from the liquor store, if you could have known that you missed the mark with such a gift. So it’s all about collecting all the customer’s data and using it in the right way and at the right time. Look, now we’re getting a little closer to the solution. The CRM system Perhaps you already work with Excel documents to keep track of customer data. That is positive, but it can be a lot more efficient: with a CRM system, where CRM is the abbreviation for Customer Relationship Management, or a system in which you manage all your customer relationships. Lime Technologies has developed a CRM system that is easy to use and where you can put everything that is important for a good customer relationship. Such as warranty agreements, contact moments, e-mails, tasks and indeed, your customer’s favorite drink and where he is going to spend his holiday, so that you can inquire about it later. Because it is precisely those little things that ensure that a customer really feels seen and heard. Real-time information anytime, anywhere You can easily keep all data up-to-date via your telephone, tablet or laptop and all employees of the company have access to real-time information at any time of the day. This way you can see at a glance when your colleague has had contact with the customer and what has been discussed. But, more importantly: you can set when you want to receive a reminder. For example, when it is time to call a customer or just before a machine needs maintenance. The Lime CRM project in steps Lime Technologies’ CRM system has the advantage that it is largely under construction. Every CRM project is unique. After the choice has been made to start the CRM project, we will sit down together to ensure that the entire system perfectly matches the wishes of your company. With every project, Lime CRM goes through the following five steps to make the project successful. Step 1. Needs Analysis In the first phase, we will define exactly what the problems are that the CRM system must solve. By asking many questions, we find out together how the processes within the company run and how that can be translated into your perfect CRM system. We discuss the needs and possible challenges you may encounter. Unnecessary tools are removed and, if desired, Lime CRM is linked to other systems. Together tweak we design the solution in such a way that it is ultimately a smart and efficient solution that meets all the needs of the company. Step 2. Link to a project team A permanent project team is assigned to each CRM project. This will consist of all stakeholders from the departments of your company. From Lime, the account manager, project manager and application consultant are also connected. A well-composed project team is extremely important for the success of the CRM project. Step 3. Planning the project After we have made a needs analysis together, we will also set up the frameworks for the scope, planning and budget. As soon as an agreement is reached, Lime will start planning and implementing the CRM system with the project team. We will support your company throughout the project, so you are never alone. Step 4. Run and deliver When the project is initiated, a number of activities will run in parallel. Everyone receives training on how the system works and the connected databases are tested. By means of several project meetings where the Lime project team works closely with the customer’s project team, we ensure that all the i’s and crosses are done. Then it’s finally time to go live with your new CRM system. Step 5. Control and further development After the new CRM system has gone live, Lime Technologies always keeps a finger on the pulse. We check whether it is used properly and always have a support team ready to answer any questions. Even when new needs arise, it is always possible to further develop and optimize the CRM solution. We also use the system ourselves, of course, so we always strive to further develop and support it if new needs arise due to growth. Fast and low cost Because the Lime Technologies CRM system is still under construction, it is a lot easier to build it exactly in such a way that it perfectly matches the wishes of your company: we remove what is unnecessary so that it remains a simple and clear system. You can get started quickly and because it does not have to be built from the ground up, the costs remain low. Not convinced yet? Then take a look on our site or try a demo of Lime CRM for free and with no obligations.