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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
lumenad.com

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Founded Year

2014

Stage

Seed VC | Alive

Total Raised

$2.19M

Last Raised

$2M | 2 yrs ago

About LumenAd

LumenAd is an advertisement management platform that unifies programmatic, direct, search and social data into one hub. It’s purpose-built to solve the challenges of cross-channel media campaigns with centralized visibility into every digital investment.

LumenAd Headquarter Location

111 N Higgins Ave Suite 500

Missoula, Montana, 59801,

United States

406-552-1022

Latest LumenAd News

Lumenad Launches Advertising Intelligence Software For Digital Marketers

Apr 14, 2021

Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad , the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity. We invented Advertising Intelligence software specifically to help marketers holistically manage their advertising data,” said Ryan Hansen, CEO of Lumenad. “There are many products in the market that help marketers manage their earned and owned media, but almost none exclusively focus on managing paid-media data. Pressure tested against thousands of campaigns and more than $100 million in media spend, our Advertising Intelligence software has been purpose-built to deliver on the specific needs of managing modern cross-channel advertising.” The software standardizes more than 70 advertising metrics in accordance with accepted ad industry standards. Advertising Intelligence software presents cross-channel ad data for the first time in a truly uniform and objective context. With newfound clarity in campaign performance, marketers are able to take the right distinct action for each channel based on what the data reveals. Organizations that leverage Lumenad spend up to 80 percent less time managing raw data and data connections. They spend 50 percent less time building, populating and updating reports and templates. And they find they can manage between 25 and 50 percent more media dollars per employee, for a huge uptick in profitability. Overall, Advertising Intelligence software users report a marked improvement in campaign performance as they dedicate more time to acting on intelligence gleaned from the software. “Immediately after creating our first dashboard, we gained important insights leading us to make campaign changes resulting in more conversions with less spend,” said Ceci Dadisman, marketing director at Flashhouse, a rapidly growing Ohio-based proptech company. “What would actually involve pulling multiple disparate reports from our digital channels is accomplished quickly and easily with Lumenad. Using the software gives us the ability to quickly see what is (and isn’t) working and allows us to optimize campaigns in short order. Lumenad is a total game-changer.” PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

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Expert Collections containing LumenAd

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

LumenAd is included in 1 Expert Collection, including Deloitte 2019 Technology Fast500 - North America.

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Deloitte 2019 Technology Fast500 - North America

501 items

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