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Founded Year



Acquired | Acquired

Total Raised


About Heroclip

Heroclip is a multi-use carabiner/hook designed to hold and hang gear for everyone from outdoor enthusiasts to garage organizers.On January 23, 2022, Heroclip was acquired by Gear Aid. The terms of the transaction were not disclosed.

Heroclip Headquarter Location

220 Second Ave S.

Seattle, Washington, 98104,

United States


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Expert Collections containing Heroclip

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Latest Heroclip News

Tech Moves: Convoy adds CFO; Stripe hires a Microsoft president; Providence names chief digital officer; and more

Apr 18, 2022

Tech Moves: Convoy adds CFO; Stripe hires a Microsoft president; Providence names chief digital officer; and more April 18, 2022 at 8:47 am Share Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com Sonia Jain. (Convoy Photo) — Sonia Jain , formerly CFO from Cars.com, will join Seattle startup Convoy as its new chief financial officer. Jain served as CFO of Cars.com since 2020 and previously spent 10 years at Redbox/Outerwall. She is a graduate of Harvard Business School. Convoy, backed by the likes of Bill Gates, Jeff Bezos, Marc Benioff and others, operates a digital freight network that matches shippers with truck drivers. Founded in 2015, Convoy currently has 1,300 employees. Jain replaces Mark Okerstrom, president and COO who was serving as acting CFO since December 2020. Jain will report to Okerstrom, the former Expedia CEO who joined Convoy in August 2020. James Phillips. (Madrona Venture Group Photo) — James Phillips , former president of Microsoft’s Digital Transformation Platform Group, joined payment processing giant Stripe as president of financial services. Phillips has more than 10 years of leadership experience at Microsoft and most recently led its 15,000-person Digital Transformation Group. He also previously led three startups, including Couchbase. Phillips is currently a board member at F5 and joined Madrona Venture Group in January as strategic director. San Francisco-based Stripe is currently valued at $115 billion and has 7,000 employees. It opened a Seattle office in 2017 . “James brings a rare mix of experience as a software engineer, repeat entrepreneur, and experienced enterprise leader,” said Stripe CEO Patrick Collison in a statement. Providence Chief Digital Officer Sara Vaezy, (Providence Photo) — Providence named Sara Vaezy as its executive vice president and chief digital officer leading the Digital Innovation Group . Vaezy replaces Aaron Martin, who recently returned to Amazon as vice president of health. Vaezy joined Providence in 2017 and was most recently a senior vice president helping lead the health nonprofit’s digital efforts. She will also now serve on the organization’s executive council. The Digital Innovation Group oversees Providence’s internal startup incubator and helps establish digital-related partnerships. Providence also announced that Shweta Ponnappa was promoted to chief marketing and digital experience officer. Rohit Wad. (Binance Photo) — Rohit Wad , former Microsoft corporate vice president, joined cryptocurrency marketplace Binance as chief technology officer. Wad spent more than 20 years at Microsoft and previously worked at Meta, helping the social media giant grow its Seattle engineering office. He also spent a year-and-a-half at Google as an engineering director. Founded in 2017, Binance is the largest global cryptocurrency exchange. Its U.S. affiliate Binance.US recently raised more than $200 million at a $4.5 billion valuation. Lulabop CEO Mina Yoo demonstrating the Qliplet. at the 2016 GeekWire Summit in Seattle. (GeekWire Photo / Dan DeLong) — Mina Yoo , a Seattle entrepreneur who recently sold her gear-holding gadget Heroclip to Gear Aid, joined the Seattle outdoor retailer as entrepreneur-in-residence. REI recently launched a $30 million venture fund and accelerator program called Path Ahead Ventures to invest in diverse founders. “It is so exciting to me that I will be able to use my experiences as a startup operator, my passion for the outdoors, my love of mentoring and my background as an entrepreneur professor to contribute to this game-changing venture,” Yoo wrote in a LinkedIn post . Yoo , a Ph.D. former professor of entrepreneurship at the University of Washington, founded Lulabop and her Heroclip product in 2015. The hardware, originally called the Qliplet, is part carabiner and part utility hook and was designed to hold and hang gear for everyone from outdoor enthusiasts to garage re-organizers. Yoo raised about $2 million for Heroclip and sold more than 1 million units worldwide. Message from the Underwriter TalentReach is Seattle’s top recruiting firm, specializing in engineering and sales recruitment for tech companies. Our team has unmatched industry experience and is a pioneer of Recruiting-as-a-Service. We invest in relationships with both candidates and employers to build better teams. Talent is your company’s most valuable asset. Invest in the best. Learn more here.

Heroclip Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Heroclip Rank

  • When was Heroclip founded?

    Heroclip was founded in 2015.

  • Where is Heroclip's headquarters?

    Heroclip's headquarters is located at 220 Second Ave S., Seattle.

  • What is Heroclip's latest funding round?

    Heroclip's latest funding round is Acquired.

  • How much did Heroclip raise?

    Heroclip raised a total of $3.26M.

  • Who are the investors of Heroclip?

    Investors of Heroclip include Gear Aid, David Bohan, Rob Harris, Dennis Joyce, Shaula Massena and 9 more.

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