Mar 31, 2023

European Business Magazine March 31, 2023 3 HONG KONG SAR – Media OutReach – 31 March 2023 – For Spring 2023, Shanghai Tang and Chinese artist Gao Ludi jointly launched the “Fresh SHEEN” collaboration series, presenting unique clothing and home products. The word “fresh” in the traditional Chinese context refers to the freshness of food, while the English word “SHEEN”, is like the Chinese pronunciation, a visual concept, specifically referring to the luminous color. Shanghai Tang x Artist Gao Ludi presents “Fresh SHEEN” Tang jackets and vests reinterpreted for an artful outfit. Gao Ludi ‘s take on Shanghai Tang glows under the sun in neon hues. We invited Fine Artist Gao Ludi to reinterpret Shanghai Tang with a unisex limited capsule collection. Bringing the artist’s bold use of colour from his paintings, Gao Ludi created a series of intricately hand-crafted vests and jackets inspired by industrial protective garments accentuated with reflective material within the innovative design features. Reflective ropes create hidden light waves within the garment, and an Oriental touch is expressed through the matching frog buttons and the contrasting colour edging. The design elements perfectly combine and express themes of construction, art, and craftsmanship, bringing a fresh new style to Shanghai Tang that yearns to Make Life A Party. The “Fresh SHEEN” collection took inspiration from senses of taste and smell in the use of colour. Gao Ludi incorporates the “freshness” from nature, giving tableware a light color scheme, imitating abstract water and imagery of grass to provide a scenic and tranquil atmosphere. For the home fragrance diffuser, Gao Ludi created a series of abstract mushroom umbrella tops, which were used as the main visual element on the bottles in different sizes. The confrontation of the two concepts creates a unique sensory association that resonates with the artist’s creative lineage of colliding colors and forms. Click to see the preview of the collection here: https://www.instagram.com/reel/CqaU9G1BbkK/?utm_source=ig_web_copy_link Since its inception in 1994, Shanghai Tang has been committed to supporting the development of Chinese contemporary art by collaborating with artists in different fields to launch limited-edition products, dedicated to transmitting the light of art to a wider community. Through collaborative collections with renowned artists such as Liu Ye, Jacky Tsai, Xu Bing, Chen Wei and Zhou Yi Lun, Shanghai Tang has witnessed the explosion of artistic power among different generations, and art has also witnessed key points in Shanghai Tang’s brand development. When art and fashion meet, a more profound interpretation of the contemporary oriental aesthetic concept arises. Hashtag: #ShanghaiTang