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CONSUMER PRODUCTS & SERVICES | Clothing & Accessories
lucy.com

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Founded Year

1999

Stage

Merger | Merged

Total Raised

$67.27M

About lucy activewear

Lucy Activewear designs performance clothing for athletic women.

lucy activewear Headquarter Location

222 SW Columbia Street Suite 300

Portland, Oregon, 97201,

United States

503-228-2142

Latest lucy activewear News

Lucy Activewear will close stores and be folded into North Face brand

Feb 27, 2017

By Kyle O'Brien -27 February 2017 20:43pm Lucy stores will close and brand will merge with North Face Lucy Activewear, a women’s sports and lifestyle apparel company started by former Nike executives in the late 1990s, announced that it will be closing a majority of its stores over the next few months and merging the brand with North Face . The story was first reported by KGW news in Portland, Oregon, and said that one reason for the store closings is tougher competition in the activewear category, including by companies like Athleta , Lululemon and Fabletics. "Just in the last eight years, the growth in competition has really been intense from a lot of brands – existing brands, newcomers, ready-to-wear brands that have branched out into athletic wear," said Dawn Dzedzy, Lucy spokesperson to KGW. Both Lucy and North Face are owned by parent company VF, which is why the Lucy brand will be folded into the more known brand name. It was not stated whether the Lucy name and brand would remain after the merger. Most of Lucy’s 44 stores will remain open through the fall of 2017, stated the story, but the company’s intention is that all will close by the end of the year or very early in 2018. Many of the store closure dates are based on lease timings. Employees were told of the decision to close stores late last week. Lucy Activewear began in 1999 as an online shop and opened its first retail location in 2002. It relocated its headquarters from Portland to San Leandro, California in 2010. With in-store retail sales down nationwide, this continues a trend of store closings that shows no signs of slowing. This article is about: North America , Apparel , Career , Public Relations , Marketing , Fashion , Retail , Brand Kyle O'Brien I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week. I also play saxophone professionally.

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Expert Collections containing lucy activewear

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

lucy activewear is included in 1 Expert Collection, including Fitness Tech.

F

Fitness Tech

1,260 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

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