LucidMedia is a transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia's platform employs an easy-to-use interface to deliver optimization, consolidated buying across the Internet's largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population.In October 2012, LucidMedia was acquired by Videology. The valuation of LucidMedia was undisclosed. Other terms of the deal were not released.