Lotame Solutions company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.


Founded Year



Series D - III | Alive

Total Raised




Last Raised

$10.75M | 7 yrs ago

Mosaic Score

+110 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Lotame Solutions

Lotame is a provider in unifying data management, empowering publishers, networks, and brands to unlock the full value of audience data. Clients leverage Lotame's Unifying DMP, Crowd Control to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from data assets

Lotame Solutions Headquarter Location

8850 Stanford Blvd Suite 2000

Columbia, Maryland, 21045,

United States


Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Lotame Solutions

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lotame Solutions is included in 3 Expert Collections, including ad tech.


ad tech

3,640 items


Targeted Marketing Tech

327 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.



238 items

Lotame Solutions Patents

Lotame Solutions has filed 3 patents.

The 3 most popular patent topics include:

  • Artificial neural networks
  • Classification algorithms
  • Machine learning
patents chart

Application Date

Grant Date


Related Topics




Machine learning, Classification algorithms, Artificial neural networks, Wireless networking, Artificial intelligence


Application Date


Grant Date



Related Topics

Machine learning, Classification algorithms, Artificial neural networks, Wireless networking, Artificial intelligence



Latest Lotame Solutions News

Apple’s New Privacy Update Is Estimated To Leave A ‘$16 Billion’ Dent On Leading Social Networks’ Revenue

Apr 13, 2022

The new Apple tracking transparency update may be a great change for the company but the same can’t be said for other leading tech giants who are expected to have $16 billion worth of revenue wiped away, as reported by Insider based on Lotame Solutions data . Some of the leading firms to take the biggest hit will include the likes of Twitter, Snapchat, Meta (aka Facebook), and YouTube. To be more specific, Meta has been predicted as the company to take on the greatest loss in revenue with figures reaching around $12.8 billion. Clearly, the picture is a continuation of the fallout experienced by these leading tech firms after Apple’s new privacy changes during its first year. And now, experts believe the savage trend will continue. The renowned tracking transparency update was put forward by Apple last year in April and since then, it has managed to wreak havoc across the board. In case you’re still new to the update, well, it was known to force developers into asking for permission from users so they could be tracked over a number of websites and applications with help from the company’s Identifier. As you can probably expect, a huge number of users denied the update from doing so, leading to so many platforms, advertisers, and tracking companies losing a significant amount of revenue as they could no longer measure ads. One thing led to another and before we knew it, this development caused so many advertisers to think outside the box and invest in those channels that relied less on the new update. This included the likes of offline advertising. But now, leading data management firm Lotame is shedding light upon a new data analysis report on how Meta will take the greatest hit with the new changes this year as well. And these estimated figures entail a $12.8 billion loss. Just last year, Meta issued a warning that delineated how Apple’s privacy changes would create chaos for the company. And although it did reveal how it was working hard like other tech firms to create a number of different tools to counteract the effects of Apple’s privacy changes, the progress is slow. But the misery also begins for Snapchat which solely focuses on mobile and hence will feel a similar hit for this year’s revenue, with estimates detailing hits of 9.6%. The CFO for Snap, Derek Andersen, said in February how the company was making progress with its recovery from losses. However, it would take plenty of time or at least a few more quarters to adapt to more innovative targeting tools. Meanwhile, Google’s owner Alphabet mentioned how it didn’t feel the effects of any changes made by Apple. And the fact that it owns Android which has its own identifier meant it could reap the benefits of advertisers who moved away from iOS users. On the other hand, Lotame has claimed that YouTube would feel a modest impact of the hit, with estimated figures reaching $2.2 billion which is equivalent to 6.5% of the company’s revenue for this year. Twitter acknowledged previously how the impact on its revenue has been modest, with Lotame predicting a loss of $323 million or nearly 5.4%. But the firm added how its investments in a series of its products from 2020 to 2021 really paid off in this case. Tech experts believe that as the year passes on, the effect of these changes would further intensify and be more difficult to isolate. Hence, companies can hope for the best as some predictions are going as far as claiming how Apple could potentially disturb the world of advertising by taking its privacy tools to a new level.

Lotame Solutions Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Lotame Solutions Rank

  • When was Lotame Solutions founded?

    Lotame Solutions was founded in 2006.

  • Where is Lotame Solutions's headquarters?

    Lotame Solutions's headquarters is located at 8850 Stanford Blvd, Columbia.

  • What is Lotame Solutions's latest funding round?

    Lotame Solutions's latest funding round is Series D - III.

  • How much did Lotame Solutions raise?

    Lotame Solutions raised a total of $67.24M.

  • Who are Lotame Solutions's competitors?

    Competitors of Lotame Solutions include Blueshift, BlueConic, SalesManago, mParticle, zeotap and 13 more.

You May Also Like

Tealium Logo

Tealium enables global businesses to unlock their customer data and create meaningful, relevant customer experiences. The company's customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

ActionIQ Logo

ActionIQ is an enterprise customer data platform that aims to solve the problems marketers face including the flow and scale of data, analytics, and campaigns.

Throtle Logo

Throtle is focused on deterministic matching and identity resolution, empowering brands with true individual-based marketing. The company's data centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for clients.

mParticle Logo

mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through a unique approach to mobile data management, mParticle empowers clients to collect, organize and synchronize data, from mobile web and apps.

CrossEngage Logo

CrossEngage is a Customer Data Platform and offers a cloud-based solution for Cross-Channel Marketing Orchestration. CrossEngage provides a cross-channel marketing cloud solution that empowers marketing managers to orchestrate their campaigns across all relevant channels (e.g. E-Mail, RTA, Onsite, Push Notifications).

Simon Data Logo
Simon Data

Simon Data is a platform that uses data to improve a company's marketing strategy. Simon Data unifies disparate data sources, connects data to a company's marketing channels, and runs rigorous tests and tracks results to improve the user's marketing campaign.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.