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Corporation
INTERNET | Internet Software & Services / Customer Relationship Management
lotame.com

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Founded Year

2006

Stage

Series D - III | Alive

Total Raised

$67.24M

Valuation

$0000 

Last Raised

$10.75M | 6 yrs ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Lotame Solutions

Lotame is a provider in unifying data management, empowering publishers, networks, and brands to unlock the full value of audience data. Clients leverage Lotame's Unifying DMP, Crowd Control to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from data assets

Lotame Solutions Headquarter Location

8850 Stanford Blvd Suite 2000

Columbia, Maryland, 21045,

United States

410-379-2195

Latest Lotame Solutions News

Lotame Panorama ID Continues to Win Industry Support

Jun 8, 2021

06/08/2021 | 09:02am EDT Message : *Required fields NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Lotame ( www.lotame.com ), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath , the acclaimed global independent advertising technology company for brands and agencies, will support its Lotame Panorama ID , the first global, people-based, privacy-compliant and interoperable identity solution for the cookieless open web. PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, has made it effortless for publishers to leverage the Lotame Panorama ID. As an official ID provider in the PubMatic Identity Hub and a scaled data provider for their Audience Encore product, Lotame and PubMatic are facilitating the perfect engine for media owners to drive higher value for their inventory through enrichment, resolution, and yield management now and into the cookieless future. “The future of audience addressability will not be one-size-fits-all, and PubMatic’s ongoing partnership with Lotame is part of our commitment to providing publishers and advertisers with a portfolio of independent, future-proofed addressability solutions,” said Andrew Baron, SVP, Identity and Marketplace at PubMatic. “We want to make the Panorama ID easy to implement and manage to help drive revenue for publishers and ROI for media buyers.” Lotame has joined the MediaMath identity marketplace, allowing advertisers to effortlessly leverage the Lotame Panorama ID to target first-, second-, and third-party data audiences in all browser environments, driving increased reach of premium precision audiences. “The race to move past third-party cookies has led to increased innovation and collaboration across players in the digital media ecosystem that believe in the common goal of creating a supply chain that is accountable, addressable, and aligned,” said Anudit Vikram, Chief Product Officer at MediaMath. “We’ve architected an Identity infrastructure via SOURCE that is designed to be future-proofed in the face of market, regulatory and technical uncertainty. We welcome Lotame Panorama ID into our Identity marketplace, to provide our clients increased scale, as well as interoperable reach across channels, platforms, and devices.” Lotame Panorama ID is the only people-based identity solution for the open web. As the delivery mechanism for an extraordinary depth of privacy-compliant, rich, pseudonymized data, the average Panorama ID carries 200+ behavioral attributes. “We recently ran a survey of marketers and publishers that found 60% of marketers believe the future relies on multiple interoperable ID solutions,” said Andy Monfried, CEO at Lotame. “As Panorama ID continues to gain momentum in the industry, it will reinforce that a connected future for advertising — the future of the open web — will rely on the collaboration of the entire ecosystem to create growth and value for all.” PubMatic and MediaMath are the most recent additions to Lotame Panorama ID’s network as it continues to gain support throughout the ecosystem. In January, Lotame announced additional support of the Panorama ID and multiple data partners joined the roster in April. To learn more about how Lotame Panorama ID builds a connected digital advertising ecosystem for all, please visit www.lotame.com/panorama/id About Lotame Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com . Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the U.S. and/or other countries. All Rights Reserved. All other trademarks and trade names are properties of their respective owners. About PubMatic PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide. About MediaMath MediaMath helps the world’s top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards. MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com Adam Brett516.320.0164adam@crenshawcomm.com

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Expert Collections containing Lotame Solutions

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lotame Solutions is included in 4 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

a

ad tech

3,632 items

T

Targeted Marketing Tech

248 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Lotame Solutions Patents

Lotame Solutions has filed 2 patents.

The 3 most popular patent topics include:

  • Artificial neural networks
  • Classification algorithms
  • Machine learning
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/2/2018

9/8/2020

Machine learning, Classification algorithms, Artificial neural networks, Wireless networking, Artificial intelligence

Grant

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00/00/0000

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Application Date

11/2/2018

00/00/0000

Grant Date

9/8/2020

00/00/0000

Title

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Related Topics

Machine learning, Classification algorithms, Artificial neural networks, Wireless networking, Artificial intelligence

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Status

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