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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
loopme.com

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Founded Year

2012

Stage

Growth Equity | Alive

Total Raised

$37.5M

Last Raised

$17M | 3 yrs ago

Revenue

$0000 

About LoopMe

LoopMe is a provider of mobile advertising inbox technology that uses social preferences targeting to improve the customer experience and results for advertisers and publishers. LoopMe's mobile ad inbox SDK is integrated into apps in smartphones and tablets. Advertisers can use existing mobile ad units and formats to promote offers, branded experiences and apps to consumers.

LoopMe Headquarter Location

32-38 Saffron Hill Ground Floor

London, England, EC1N 8FH,

United Kingdom

+44 0207 404 3743

Latest LoopMe News

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

Jun 8, 2021

Share LoopMe , the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile gaming activity to remain after the “new normal” is established in the next two years. “This latter change, which should propagate globally in the next 12 to 24 months, will likely have important implications for game developers and publishers, as well as for those involved in mobile game advertising.” IDC partnered with LoopMe to field and analyze a survey of mobile gamers in six countries, asking respondents about their existing gaming activities, as well as their intentions regarding future gameplay time commitments after the pandemic is largely in-hand in their native countries. The language-localized survey was fielded to approximately 3,850 smartphone users in the U.S., the U.K., Japan, Germany, Brazil and Singapore in April, and the results were analyzed in May 2021. These countries were selected, in part, to get a mix of high COVID-19 impact countries and low COVID-19 impact countries. Data were normalized to account for population and gender splits by country. “Two of the clearest and most important signals we found in the survey results were that mobile gaming activity tended to increase more in the countries with the highest COVID-19 death rates, and that gamers in these same countries expected a larger pullback in gaming once the pandemic has subsided compared to gamers in countries that have had low COVID-19 death rates,” says Lewis Ward, IDC’s director of gaming and VR/AR. “This latter change, which should propagate globally in the next 12 to 24 months, will likely have important implications for game developers and publishers, as well as for those involved in mobile game advertising.” Highlights of the new study include: In the six countries surveyed, more than two in three smartphone owners reported playing mobile games in recent months 63% of respondents increased their mobile gameplay time after the pandemic began A correlation was found between increased mobile gameplay time commitments and local pandemic effects (specifically, the per capita COVID-19 death rate) 3 in 4 mobile gamers reported playing to be entertained or just to pass the time; 4% said they were playing to engage in “safe” virtual social interactions that are supported by live multiplayer games especially; more broadly, it appears live multiplayer mobile games outperformed in 2020 6% of today’s mobile gamer community didn’t play prior to the pandemic; these new gamers appeared to skew male and a few years younger in age than the broader base of pre-pandemic mobile gamers After the pandemic is largely over (presumably late 2022 in most countries), it appears that 25% of the net increase in mobile gaming activity induced by the pandemic will dissipate and 75% of the net rise will remain indefinitely; this “new normal” will vary substantively by country, however, partly based on the severity of the local pandemic Largely due to pandemic effects, the worldwide base of gamers that played on a smartphone or slate tablet monthly jumped 12% in 2020 compared to 2019, to roughly 2.25 billion last year A majority of mobile gamers make critical buying decisions for their households “From a brand advertiser perspective, one particularly interesting takeaway from the survey was that mobile gamers have significant general purchasing power and are making critical buying decisions for their households,” said Rachel Conforti, VP of Marketing, LoopMe. “This presents a rich opportunity for brand advertisers to leverage in-game mobile placements within their overall ad spend in order to reach decision-making consumers where they are spending a lot of their time – playing games on their smartphones and tablets.”

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Expert Collections containing LoopMe

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

LoopMe is included in 3 Expert Collections, including ad tech.

a

ad tech

3,632 items

C

Conference Exhibitors

4,993 items

T

Targeted Marketing Tech

248 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

LoopMe Patents

LoopMe has filed 2 patents.

The 3 most popular patent topics include:

  • Advertising techniques
  • Marketing techniques
  • Mathematical optimization
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/20/2013

Promotion and marketing communications, Social networking services, Advertising, Advertising techniques, Social discovery websites

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Application Date

6/20/2013

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Grant Date

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Related Topics

Promotion and marketing communications, Social networking services, Advertising, Advertising techniques, Social discovery websites

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LoopMe Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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