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Location Labs

Founded Year



Acquired | Acquired

Total Raised






About Location Labs

Location Labs is the worldwide pioneer in mobile device management and location technologies. The company's Sparkle MDM and LBS platform, deployed with Tier 1 global mobile operators, is today pre-loaded on tens of millions of mobile devices and powers highly profitable mobile safety and security services sold to consumers and small businesses.

Headquarters Location

5980 Horton Street Suite 675

Emeryville, California, 94608,

United States

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Location Labs Patents

Location Labs has filed 54 patents.

The 3 most popular patent topics include:

  • Wireless networking
  • Global Positioning System
  • Geolocation
patents chart

Application Date

Grant Date


Related Topics




Social networking services, Wireless networking, Global Positioning System, Videotelephony, PDE theorists


Application Date


Grant Date



Related Topics

Social networking services, Wireless networking, Global Positioning System, Videotelephony, PDE theorists



Latest Location Labs News

The 5 things you can’t forget when preparing for M&A

Mar 8, 2015

The 5 things you can’t forget when preparing for M&A Image Credit: Ollyy / Shutterstock Tasso Roumeliotis, Location Labs The mobile security company I founded, Location Labs, was recently acquired for $220 million by antivirus company AVG. Although I knew from day one our company might someday be acquired, much of the credit for our success goes to solid guidance. Just because you’ve built a successful business from scratch doesn’t mean you’ll kick it at M&A. It’s a whole new world. What questions aren’t you asking? Whose input have you forgotten to get? Which vital steps aren’t even on your radar? If you’re beginning a similar adventure, or if you’re even just exploring, these are the top five things I advise you to think deeply about before you even put a toe in the water. 1. Your VP of Finance must be a BEAST Specifically: strategically savvy, incredibly organized, and willing to work 100 hours a week for 3 to 4 months straight. Without the right person in this role, you will fail. If your chief executive is doing financial modeling, they’re spending less energy on negotiations, term-setting, all the transaction aspects only they can handle. You’ll wind up with a CEO who’s completely drained. Getting through M&A is stressful enough without having to do someone else’s job on top of your own. 2. Law firm matters — A LOT Make sure your M&A firm has plenty of deals under its belt. And that the other party’s does, too. Ideally, the two firms will have worked together before, meaning they can focus on the deal at hand rather than on establishing effective relationships. We chose our firm, Goodwin Procter, carefully, and their experience speaks for itself: They worked on Facebook’s acquisition of Oculus Rift and Google’s acquisition of both AdMob and Nest. 3. Don’t just fall in love Remember: An acquisition is a marriage, not a wedding. It takes more than butterflies in the stomach and a great live band to be successful. You need total honesty, careful planning, and detailed, realistic expectation-setting. Nearly six months in, our relationship with AVG thrives because we were explicit about what post-acquisition, day-to-day life would be like. Though it’s early days, Twitter’s recent acquisition of social media talent agency Niche seems smart in this way. Twitter surpassed analysts’ revenue and EPS expectations in 2014, but year-end MAU was soft. So you could say the company wanted a way to boost users, but Niche will likely increase revenue, too. And Twitter clearly wants Niche to keep doing what it has done really well by bringing the team in with a healthy retention package. 4. Be honest It’s tempting to inflate numbers to speed things up. Resist. Deals take longer than you expect. Those puffed-up numbers will bite you in the butt. Tell the truth and stick with it. Assume the transaction will take 12 to 18 months. If early on you play fast and loose with expectations, you will regret it when things come down to the wire and you’re missing targets. You’ll watch the deal fall apart right under you. Under-promise and over-deliver. 5. Say everything 7 times Announcing the deal to employees isn’t a one-time thing. Ongoing transparency is vital. Be specific about what the change means for everyone’s daily life and future — repeatedly, and in many forms: town hall, one-on-one, executive drop-in. We have two people here who worked for Flip video when Cisco acquired it, which they said was a terrible experience. Listening to them gave me solid “what not to do” lessons. Apparently, the CEO came in, announced they were being bought, then wasn’t heard from again. There was no real plan for company goals and what employees’ roles would be. Sure enough, they shuttered the business a couple of years later, laid everyone off. Don’t be that guy. Be a leader — which is not a one-shot job. Tasso Roumeliotis is CEO and founder of Location Labs . Prior to Location Labs, he was a vice president at Claridge, a $3 billion fund with wireless and media assets. He also worked at Bain & Company, where he was the highest-ranked associate in his Bain Class. VentureBeat is  studying social media marketing tools . Chime in , and we’ll share the data with you. Topics >

Location Labs Frequently Asked Questions (FAQ)

  • When was Location Labs founded?

    Location Labs was founded in 2000.

  • Where is Location Labs's headquarters?

    Location Labs's headquarters is located at 5980 Horton Street, Emeryville.

  • What is Location Labs's latest funding round?

    Location Labs's latest funding round is Acquired.

  • How much did Location Labs raise?

    Location Labs raised a total of $25.8M.

  • Who are the investors of Location Labs?

    Investors of Location Labs include AVG Technologies, BlueRun Ventures, Threshold Ventures, Qualcomm Ventures, Mitsui & Co. Global Investment and 7 more.

  • Who are Location Labs's competitors?

    Competitors of Location Labs include LOC-AID Technologies.

Compare Location Labs to Competitors


Gearworks aims to provide a carrier-class platform for location-based mobile business applications - appmosphere. Appmosphere aims to enable wireless carriers to deliver location-based business applications to market faster, software vendors to easily mobilize their applications, and enterprises to cost-effectively deploy custom applications to mobilize workers through any wireless carrier on any mobile device.

Locomatix Logo

Locomatix is a company that received a SBIR Phase I grant for a project entitled: Scalable Location Data Management. Their research project seeks to develop asset tracking methods for complex environments. Location-based data methods will be built as a middleware platform that leverages the strengths of traditional systems for managing simple alphanumeric data. Research will include the necessary steps to develop simple demonstration applications that can be used to show scalable querying, updating, and location based trigger evaluation features. The expected outcome is a system that augments existing data management applications with powerful location-based data management capabilities that informs critical business decisions. The proposed methods could lead to improved efficiencies in applications where asset tracking represents a significant resource drain. For example, commercial deployment of these methods could prevent a nurse from spending hours searching for lost diagnostic equipment, leading to improved efficiencies and eventually eliminating what is now an issue costing individual care units hundreds of thousands of dollars a year.

LOC-AID Technologies

LOC-AID Technologies is a Location-as-a-Service (LaaS) company operating a location privacy platform that allows mobile developers to locate devices for enterprise authentication, fraud management, consumer location services, and opt-in mobile marketing. The company is also focused on end-to-end location-based services (LBS) and peer-to-peer aggregation. LOC-AID was created to improve the functionality and interoperability of cellular phones by enhancing the social experiences of users with other users based on locations and social interests. LOC-AID has developed a family of solutions, which include Friend Finding, Social Networking, Gaming and Workforce Management, as well as creating a fully-integrated LBS aggregation Gateway.

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