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About Locappy

Locappy is a marketing tool which helps small local businesses to reach out to their local community through advertising on local blogs and Googles Display network, scheduled posting to social media and a pushing their chalkboard offers on a location based app. Our platform helps businesses to distribute their offers to all these media channels with just a click of a button. This means more ways for people living in a neighbourhood, or interested in it, to discover and support their local businesses. Our vision is to provide small local businesses an easy and cheap tool to reach out to customers in their neighbourhood. No more bidding wars, keyword optimisation or hiring an agency to manage your campaigns.Locappy is an online advertising platform focused on hyper local marketing.

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Latest Locappy News

Chaos as thousands scrap for Annie the Owl tickets

Apr 8, 2015

Chaos as thousands scrap for Annie the Owl tickets 16:35 08 April 2015 Frustrated customers took to social media to vent their anger at the Locappy app [Photo by Oli Scarff/Getty Images] 2014 Getty Images Organisers of a controversial owl bar have come under fire after thousands of would-be punters scrambled online for tickets and caused the app needed to gain entry to crash. Email this article to a friend To send a link to this page you must be logged in. Follow @London24 Despite registering for tickets in a ballot weeks ago, punters wanting to visit the Annie the Owl pop-up were forced to download the Locappy app and visit a special page before they had any hope of getting in the bar. Tickets went on sale at 5:30pm yesterday and punters were notified via email of the sale roughly three hours beforehand. The emails warned tickets buyers demand was likely to be high as over 100,000 people had entered the online ballot. After entering a special code into the app, customers were meant to be ushered to the ticket-buying page – however, it was not that simple. The app repeatedly crashed as thousands of people logged on to Locappy at the same time. Frustrated punters took to Twitter to vent their frustration with many blaming organisers for making them download the app in the first place. Some even went as far as to accuse Annie the Owl organiser Seb Lyall of a marketing gimmick, as he is also the founder of Locappy. Seb Lyall has yet to respond to requests for comment. However, the former financial trader can be seen in an online videoe promoting Locappy, describing the app as “a hyper-local tool which will help businesses reach out and advertise to their local community”. The Annie the Owl bar attracted a slew of complaints from animal rights campaigners before it had even opened, and it was forced to move from its chosen location in Soho. Annie the Owl is due to run from Thursday April 9 to Tuesday April 14.

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