Search company, investor...

Founded Year



Series C | Alive

Total Raised


Last Raised

$25M | 1 yr ago

About Localize

Localize is a real estate analysis platform that reveals the full story of any NYC address using billions of data points and its proprietary insight engine.

Localize Headquarters Location

35 W 31st St 6th Floor

New York, New York, 10001,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Localize's Products & Differentiation

See Localize's products and how their products differentiate from alternatives and competitors

  • Hunter

    Hunter is a virtual assistant powered by artificial and human intelligence. Hunter is the core component of LocalizeHQ—a control center for agents to manage leads and monitor their sales pipeline. Hunter does an agent’s legwork. Over SMS, Hunter automatically qualifies and nurtures leads. It then smartly matches them to the most relevant listings. Localize’s home buying advisors step in for extra support. Once ripe, the lead is reintroduced to the agent with a detailed buyer profile.


    Hunter is not advertising or lead gen—it nurtures agents’ existing leads. 

    Hunter learns homebuyers’ preferences to smartly match them to the most relevant listings on the market. 

    Agents get involved only when the lead is financially qualified and ready to buy. 

Research containing Localize

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Localize in 1 CB Insights research brief, most recently on Apr 14, 2021.

Expert Collections containing Localize

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Localize is included in 2 Expert Collections, including Real Estate Tech.


Real Estate Tech

2,258 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et


Smart Cities

1,937 items

Latest Localize News

AI Powered Proptech Localize Raises $25 Million Series C

Aug 4, 2021

AI Powered Proptech Localize Raises $25 Million Series C Localize has closed on a $25 million Series C funding round, according to a note from the Proptech firm. The funding round was led by Pitango Growth with Mizrahi-Tefahot and existing investors joining in. As part of the funding round Pitango co-founder and Managing Partners, Chemi Peres will be joining the company’s board of directors. To date, Localize reports having raised $70 million. Localize is a firm that utilizes artificial technology (AI) to help home purchasers with the buying process. The company states that around 40% of home buyers have regret following a purchase. Meanwhile, realtors struggle with helping purchasers in a personalized way leading to fewer transactions. Localize leverages data along with individual expertise to address challenges in the sales process by collating information from “billions” of data points into hundreds of selectable attributes. Prospective homebuyers may tailor their searches with these attributes to curate listings that are further refined based on user responses to suggested listings. Omer Granot, President and COO of Localize, says the homebuying process is complex and the real estate industry as a whole has been slow to embrace technology to address these issues. “Most of the data available in the market today is too fragmented for buyers to effectively use. We have developed products that are shifting the paradigm to empower prospective buyers and brokers to really fill in those information gaps and receive the assistance they need throughout the entire process, making us a partner from their initial search to receiving keys in hand for their new home. We’re excited to have secured this funding from our investors who believe in what we’re building and are helping us grow into the premier comprehensive real estate technology platform in the market.” Peres says that Localize enables people to find and buy the house of their dreams in a short time, using the advanced AI tools it developed. “The ability to use tools that automate and digitalize this process, combined with insights that are produced using algorithms which run on massive amounts of data, makes the results quick, accurate, and fully fitted to the client’s needs.” Founded in Israel, Localize reports record growth in the NYC marketplace. The newly raised funds will be directed toward the further development of its existing services, as well as the creation of complementary services to support the Localize ecosystem. Press Releases ARK7 launches Reg A+ platform with Dalmore Group Dalmore Group welcomes ARK7, a newplayer in the rapidly expanding RegA+ series issuer arena, delivering astock-like real-estate investmentplatform which allows anyone over the ... Nationally Recognized 'Rest App' That Launched the Scientific Sleep Phenomenon Opens to Crowdfunding Investors Restflix, a science-backed streamingservice designed for better anddeeper sleep, has officially ... Dalmore Group Teams with Global Wine Marketplace Vinsent for Direct Reg CF Offering Veteran Reg A+ Broker-Dealer DalmoreGroup announced the Reg CF launch ofVinsent, a company that is working toenhance the wine industry ecosystem ... Pakt Bags, Inc. Launches Investment Campaign to Expand Line of Exceptional Travel Products, raising up to $1.07M Brooklyn, NY, April. 14, 2021 —Pakt, Inc., a company that createsgear built for the modern traveler, ... SKILLICORN Technologies announces the launch of their Los Fresnos Project Regulation CF Offering on the InfraShares crowdfunding platform. This Regulation CF offering isseeking front-end financing for theLos Fresnos Project. For a minimum ... Upcoming Events

Localize Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Localize Rank

  • When was Localize founded?

    Localize was founded in 2012.

  • Where is Localize's headquarters?

    Localize's headquarters is located at 35 W 31st St, New York.

  • What is Localize's latest funding round?

    Localize's latest funding round is Series C.

  • How much did Localize raise?

    Localize raised a total of $36M.

  • Who are the investors of Localize?

    Investors of Localize include Zvi Limon, Avigdor Willenz, Celesta Capital, Noam Gottesman, Mizrahi Tefahot Bank and 4 more.

  • Who are Localize's competitors?

    Competitors of Localize include OJO Labs and 1 more.

  • What products does Localize offer?

    Localize's products include Hunter.

You May Also Like Logo is a resource for home buyers, sellers, and dreamers, offering a comprehensive source of for-sale properties, among competing national sites, and the information, tools, and professional expertise to help people move confidently through every step of their home journey. It was founded in 1995 and is based in Santa Clara, California.

OJO Labs Logo
OJO Labs

OJO Labs provides an end-to-end platform for buying and selling homes at scale. Through a fusion of human and machine intelligence, OJO meets consumers wherever they are in their journey, providing deeply personalized guidance, insight, and inspiration. OJO equips consumers with a better understanding of individual preferences and personal finances, matching them with industry professionals at the right time. In addition, OJO Labs offers real estate agents and brokers the resources and consumer insights they need to nurture leads, guide clients, and ultimately drive more successful home sales.


Verse, fka Agentology, is a reliable and affordable platform where residential real estate agents can find and nurture high-quality and exclusive referrals in their market. This enables real estate professionals to focus on landing listings, show more homes, and close more deals. The company also offers ReferralEngine, an exclusive agent-to-agent referral network.

OpenDoor Logo

Opendoor (NASDAQ: OPEN) is an online real estate marketplace that makes it possible to sell a home online in minutes. Instead of dealing with the hassle of listing and showings, upfront costs and repairs, negotiating with multiple parties, and the risk of the home not closing, homeowners can visit, receive a guaranteed Opendoor offer, and complete their sale in a few clicks. It was founded in 2014 and is based in San Francisco, California.

Redfin Logo

Redfin (NASDAQ: RDFN) is a technology-powered residential real estate brokerage that represents people buying and selling homes throughout the United States. The company meets customers through its listings-search website and mobile application, reducing the marketing costs that can keep fees high. Redfin lets homebuyers schedule home tours with a few taps of a mobile-phone button, and provides an immersive online experience for every Redfin-listed home and then promotes that listing to more buyers than any traditional brokerage can reach through its own website. The platform uses machine learning to recommend better listings than any customer could find on their own.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.