LiveRail is providing technology products and services for online video advertising. The company's video-focused approach aims to allow it to deliver advertising technology tools, empowering publishers and advertisers to make the most of the opportunities of online video. LiveRail believes the solution lies in creating new, video-specific approaches and technology platforms to manage, deliver, optimize and track video advertising.
Research containing LiveRail
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CB Insights Intelligence Analysts have mentioned LiveRail in 1 CB Insights research brief, most recently on Feb 24, 2021.
Expert Collections containing LiveRail
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LiveRail is included in 1 Expert Collection, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
Latest LiveRail News
Aug 23, 2023
April 2016 In 2016, Meta laid off around 40 account management and sales staff in its publisher ad-tech division, Insider previously reported. The layoffs occurred after it shuttered certain products in its video supply-side platform LiveRail, which it acquired in 2014. May 2017 A year later, the tech giant shut down its virtual reality film division two years after its launch. The move into VR followed its $2 billion acquisition of Oculus VR in 2014. 2020-2021 As a result of the coronavirus pandemic, Meta pushed into remote work , Insider previously reported. Zuckerberg said at the time that as much as 50% of its workforce might be working remotely by 2030. In October 2021, the company said it endeavored to add 10,000 people to its workforce as it rebranded to Meta . The firm boosted hiring as part of Zuckerberg's pursuit to build a " metaverse ," a virtual space accessed through AR and VR headsets . Advertisement May 2022 After experiencing slower revenue than anticipated in its metaverse pivot, the newly-rebranded firm implemented an expansive hiring freeze across the entire firm in May 2022, according to internal memos seen by Insider. September 2022 In September, the company extended that hiring freeze as it warned employees of a possible restructuring . Zuckerberg said in a weekly Q&A with staffers that most team budgets would be reduced, according to a Bloomberg report. The company subsequently conducted what employees called "quiet layoffs" by placing around 15% of its workforce on performance-improvement plans in a bid to encourage turnover, Insider reported. The firm also experienced a leadership shakeup in the same month, with major executive departures from COO Sheryl Sandberg and Amin Zoufonoun, who was responsible for its acquisition of Instagram, WhatsApp, and Oculus. Advertisement Late 2022 In November, Meta made formal staff cuts by culling 10,000 of its employees. The layoffs amounted to 13% of its workforce. December saw the firm strip back its health, wellness, and transportation benefits to cut costs. Two employees told Insider that a mental health benefit , for example, would be cut to $2,000 from $3,000 beginning in 2023. John Carmack , who served as consulting CTO to Meta VR , also resgined during this month. It also upped the ante on its January performance reviews to create room for further staff reductions. Insider reported that Meta wanted its managers to rank twice as many employees in its lowest performance-review categories. February 2023 February saw middle managers come into the firing line at Meta as Zuckerberg proclaimed 2023 as its " Year of Efficiency ." Advertisement Advertisement Sources told Bloomberg that the tech giant asked some managers and directors to quit or move to different roles to flatten its org structure . March 2023 Meta's "Year of Efficiency" continued the following month by announcing it was laying off another 10,000 workers in a second wave of cuts. Zuckerberg also said that the company will close around 5,000 of the job positions it had yet to fill. Current jobs at Meta Now Meta appears to be hiring again. There are currently hundreds of positions advertised on its careers website in locations ranging from the US to Europe and Asia. But new hires shouldn't expect an easy ride at the tech giant — promotions will be much harder to obtain in Meta's new culture of "intensity" that aims to weed out underperformers, Insider previously reported. Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications
LiveRail Frequently Asked Questions (FAQ)
When was LiveRail founded?
LiveRail was founded in 2007.
Where is LiveRail's headquarters?
LiveRail's headquarters is located at 575 market Street, San Francisco.
What is LiveRail's latest funding round?
LiveRail's latest funding round is Acquired.
How much did LiveRail raise?
LiveRail raised a total of $12M.
Who are the investors of LiveRail?
Investors of LiveRail include Meta, Pond Ventures and Cleartide.
Who are LiveRail's competitors?
Competitors of LiveRail include SimulMedia and 7 more.
Compare LiveRail to Competitors
HIRO Media is a global provider of video advertising management and optimization technology combining online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. Its platform provides a unified solution across all IP based devices.
Simulmedia specializes in cross-channel TV advertising, operating within the advertising and marketing industry. The company offers services that help marketers maximize outcomes across the full marketing funnel by reaching more people within their strategic audience, decreasing cost-per-visit and cost-per-acquisition, and increasing return on ad spend. Their services are primarily utilized by the advertising industry. It was founded in 2008 and is based in New York, New York.
OpenX operates as a technology company in the programmatic advertising sector. The company provides a supply-side platform to facilitate a transparent and fair exchange between advertisers and publishers, offering services such as omnichannel targeting capabilities and a cloud-based infrastructure. OpenX primarily serves the advertising industry. OpenX was formerly known as OpenAds. It was founded in 2007 and is based in Pasadena, California.
iSpot.tv is a continuous television (TV) advertising intelligence platform. It enables users to find, track, and share TV advertisements using fingerprinting and tagging technologies. It was founded in 2012 and is based in Bellevue, Washington.
Marketron is a technology company that focuses on the media industry. It offers intuitive software and sales enablement support designed to help media companies modernize, optimize, and revolutionize their business operations. The company's main services include digital advertising, traffic management, payments and AR management, and sales growth solutions. It was founded in 1969 and is based in Hailey, Idaho.
OpenAP is an advanced advertising company that operates in the television industry. The company's main services include enabling marketers to target and measure their campaigns across various TV publishers and platforms, thereby simplifying and scaling audience-based campaigns. OpenAP primarily sells to the television industry. It was founded in 2017 and is based in New York, New York.