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Live Shopping


Other Investors | Alive

About Live Shopping

Headquarters Location

Sonnenstrasse 14



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Latest Live Shopping News

Twitch Brings Back POG Picks Live Shopping Event in US, Extends It to More Markets

Nov 21, 2022

Canada had an event Nov. 8, and Germany and the UK are next up Three-hour livestream POG Picks: MultEHverse was presented in Canada Nov. 8 Twitch 9 seconds ago Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon -owned streaming platform kicked off POG Picks in the U.S. last August, for back to school, drawing more than 1.4 million unique viewers who accounted for some 7.2 million minutes watched. It then presented POG Picks: Holiday Hive last November, a live, interactive game show hosted by creators showcasing curated products from brand sponsors to give viewers inspiration for Black Friday and Cyber Monday. Twitch cited Coresight Research projections that livestream shopping in the U.S. will grow to $20 billion this year from $6 billion in 2020, as well as the format’s established success in markets like China, as the reasoning behind the return and expansion of POG Picks. Three-hour livestream POG Picks: MultEHverse in Canada Nov. 8 featured viewers predicting the winners of streamer challenges, participating in polls and winning prizes by participating in chat. It was presented by Samsung , with additional sponsors including Chromebook , Doritos and The Source, and several Canadian-owned brands were featured, as well. Germany and the U.K. get their turn Nov 25 at 10 a.m. ET with POG Picks: Black Friday Battle Deals, which will stream on the TwitchPresents channel and mark Twitch’s first social commerce production in Europe. POG Picks: Black Friday Battle Deals will feature product showcases and head-to-head gaming, product and community challenges where viewers can win sponsor prizes, giveaways and Twitch gift subscriptions, and Twitch said sponsors will come from the beauty, consumer technology hardware and gaming sectors. Challenges will include gameplay on sponsor titles such as Frontier Games’ Warhammer 40,000: Chaos Gate—Daemonhunters and F1 Manager 2022; Krafton Games’ PUBG: Battleground ; and Warner Bros. Games’ Gotham Knights, and product unboxings will include Bulldog Skincare, the Google Pixel 7 and the Pico 4 All-in-One VR Headset. Twitch Finally, the return of POG Picks: Holiday Hive in the U.S. Dec. 10 at 9 p.m. ET and feature Spotlight product segments, which Twitch called its “updated take on QVC-meets-late-night-infomercial highlights and demos,” and Stream Picks, an interactive shopping extension in which clickable carousels are overlaid on the stream.

Live Shopping Frequently Asked Questions (FAQ)

  • What is Live Shopping's latest funding round?

    Live Shopping's latest funding round is Other Investors.

  • Who are the investors of Live Shopping?

    Investors of Live Shopping include HV Capital.

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