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About Listrak

Listrak is a company that focuses on digital marketing automation in the retail industry. It offers a cross-channel marketing automation platform that provides services such as email marketing, SMS mobile messaging, behavioral marketing, predictive analytics, and customer insights. The company primarily serves the retail industry. It was founded in 1999 and is based in Lititz, Pennsylvania.

Headquarters Location

100 West Millport Road

Lititz, Pennsylvania, 17543,

United States



Expert Collections containing Listrak

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Listrak is included in 1 Expert Collection, including Conference Exhibitors.


Conference Exhibitors

5,302 items

Latest Listrak News

Listrak Benchmark Report Reveals What It Takes to Engage Shoppers

Mar 24, 2023

Ross Kramer, chief executive officer of Listrak, said the report “helps uncover today’s biggest opportunities for engagement, loyalty and revenue growth in both email and text message marketing — in an uncertain economic climate that is affecting both retailers and consumers.” Notable takeaways of the analysis showed that text messaging marketing is now the expectation of shoppers. “What was once a ‘nice to have’ is now a necessity, according to 2022 data,” Listrak said in a statement. Another key finding was that SMS and email marketing work best together. “Customers who subscribed to both SMS and email marketing programs have a 30 percent higher [CLV] than those subscribed to a single channel,” the report’s authors noted. “Of note, retailers saw an explosion in send volume — including a 75 percent increase year-over-year send volume for SMS — during the 2022 holiday season alone.” Listrak described transactional messages as table stakes. “These have proven, year-over-year, to perform well across clickthrough, conversion and revenue per send metrics for both email and SMS,” the report stated. Other important findings were that brands and retailers using a unified platform is the best way to leverage data and that personalization is key in cross-channel marketing. “Consumers no longer resist personalization on shopping platforms, but rather, expect it,” the report noted. “Leveraging customer data to show greater personalization that can be displayed in messages like abandonment, alert and transactional categories drives higher KPIs across the board.” Kramer said the company created the Cross-Channel Benchmark Report “as one resource to help those retailers define their own benchmarks. Our team can help you reach customers through the right channel with personalized and relevant messages every time, resulting in higher engagement and increased revenue.” Tags

Listrak Frequently Asked Questions (FAQ)

  • When was Listrak founded?

    Listrak was founded in 1999.

  • Where is Listrak's headquarters?

    Listrak's headquarters is located at 100 West Millport Road, Lititz.

  • Who are Listrak's competitors?

    Competitors of Listrak include Klaviyo, Lemnisk, LeadSquared, Iterable, MailChimp and 7 more.


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