Listrak is a company that focuses on digital marketing automation in the retail industry. It offers a cross-channel marketing automation platform that provides services such as email marketing, SMS mobile messaging, behavioral marketing, predictive analytics, and customer insights. The company primarily serves the retail industry. It was founded in 1999 and is based in Lititz, Pennsylvania.
Expert Collections containing Listrak
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Listrak is included in 1 Expert Collection, including Conference Exhibitors.
Latest Listrak News
Mar 24, 2023
Ross Kramer, chief executive officer of Listrak, said the report “helps uncover today’s biggest opportunities for engagement, loyalty and revenue growth in both email and text message marketing — in an uncertain economic climate that is affecting both retailers and consumers.” Notable takeaways of the analysis showed that text messaging marketing is now the expectation of shoppers. “What was once a ‘nice to have’ is now a necessity, according to 2022 data,” Listrak said in a statement. Another key finding was that SMS and email marketing work best together. “Customers who subscribed to both SMS and email marketing programs have a 30 percent higher [CLV] than those subscribed to a single channel,” the report’s authors noted. “Of note, retailers saw an explosion in send volume — including a 75 percent increase year-over-year send volume for SMS — during the 2022 holiday season alone.” Listrak described transactional messages as table stakes. “These have proven, year-over-year, to perform well across clickthrough, conversion and revenue per send metrics for both email and SMS,” the report stated. Other important findings were that brands and retailers using a unified platform is the best way to leverage data and that personalization is key in cross-channel marketing. “Consumers no longer resist personalization on shopping platforms, but rather, expect it,” the report noted. “Leveraging customer data to show greater personalization that can be displayed in messages like abandonment, alert and transactional categories drives higher KPIs across the board.” Kramer said the company created the Cross-Channel Benchmark Report “as one resource to help those retailers define their own benchmarks. Our team can help you reach customers through the right channel with personalized and relevant messages every time, resulting in higher engagement and increased revenue.” Tags
Listrak Frequently Asked Questions (FAQ)
When was Listrak founded?
Listrak was founded in 1999.
Where is Listrak's headquarters?
Listrak's headquarters is located at 100 West Millport Road, Lititz.
Who are Listrak's competitors?
Competitors of Listrak include Klaviyo, Lemnisk, LeadSquared, Iterable, MailChimp and 7 more.
Compare Listrak to Competitors
ActiveCampaign is a company that focuses on customer experience automation, operating within the marketing automation, email marketing, and CRM sectors. The company offers a range of services including email marketing, marketing automation, ecommerce marketing, and CRM tools, all designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the ecommerce industry. It was founded in 2003 and is based in Chicago, Illinois.
Bluecore operates as a data-insights management company. It helps retailers track the conversion rates of buyers, build automated one-to-one campaigns, and make a prediction report on purchases of buyers. The company was founded in 2013 and is based in New York, New York.
MoEngage is an intelligent marketing automation platform. It helps consumer brands to understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.
Capillary Technologies (Capillarytech) offers a cloud-based platform. The company offers end-to-end customer engagement, loyalty, and social customer relationship management (CRM) solutions. It also combines frictionless consumer enrollment, back-end analytics, and campaign management to help consumer engagement across every major channel, including in-store, mobile, e-mail, and social. Capillary Technologies was founded in 2012 and is based in Singapore.
Movable Ink is a company that focuses on data activation and AI decisioning in the marketing sector. The company offers services that transform raw data into personalized content, enabling marketers to craft dynamic messages for their omni-channel marketing strategies. Movable Ink primarily serves sectors such as retail, financial services, media organizations, and the travel and hospitality industry. It was founded in 2010 and is based in New York, New York.
Optimove operates as a marketing art and data science service provider. It empowers smart marketing teams with “emotional intelligence”. The company was founded in 2012 and is based in Tel Aviv, Israel.