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Corporation
INTERNET | Internet Software & Services
listen.com

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Founded Year

1998

Stage

Acquired | Acquired

Total Raised

$105.3M

Valuation

$0000 

About Listen.com

Listen is the leading independent music service provider that creates, bundles, and distributes world-class content and media delivery applications online. Listen's primary product, Rhapsody, is the only service that seamlessly integrates high-fidelity on-demand playback, professionally programmed Internet radio, rich contextual music information, and extensive editorial recommendations into a single application. Listen was acquired by RealNetworks in 2003.

Listen.com Headquarter Location

2012 16th Street

San Francisco, California, 94103,

United States

415-934-2000

Latest Listen.com News

Voxprotocol Creates Engaging Voice Entertainment Apps That Inspire People To Fully Embrace The Change In How They Can Now Interact, Listen, And Play

Jul 19, 2021

Voxprotocol Creates Engaging Voice Entertainment Apps That Inspire People To Fully Embrace The Change In How They Can Now Interact, Listen, And Play 60 Q: Could you provide our readers with a brief introduction to your company? A: In the summer of 2018, Voxprotocol was launched. As the popularity of smart speakers and smart displays was increasing, the goal of delivering top-quality entertainment content to users of these devices was born. The immediate success of our voice apps led us to start promoting our new releases in our apps via 10/15/30 second audio ads. Seeing listener engagement rates as high as 5.3%, we realized that we had something special and started offering our in-app audio ad inventory to businesses, brands, and agencies. Our leadership has been involved in many successful startups and has backgrounds that include: artificial intelligence/natural language understanding, mobile marketing, ad-tech, video game design, audio engineering, psychoacoustics, and music production. As a group with over 30,000 hours creating and producing all styles of music, underscoring, voiceovers, and sound effects, we are uniquely positioned to help lead the way for AAA content creation for the voicefirst app and audio ad revolution. Q: Any highlights on your recent announcement? A: Our recent announcement highlight is that this is the first major advertising campaign for the voicefirst ecosystem running within Alexa Music Streaming Apps outside of the big streaming companies like Spotify, Pandora, etc. And we are very proud that it is with such an incredible company like Cashew.ai and promoting for the $5 billion American travel company TripAdvisor. Those involved in the announcement certainly help shine a bright light on Audio Ads needing to be included in every business, brand, and agencies marketing mix. Q: Can you give us more insights into your offering? A: Our offering insight is to keep it all as simple as possible. People tend to make the technology that runs our voicefirst ecosystem like Artificial Intelligence, Ambient and Voice Computing, Natural Language Understanding too confusing for mainstream adoption. We are trying to create a marketing channel that relies on all those technologies mentioned (and more) but make it as simple as possible. It is 10/15/30 Audio Ads that run in-between content that a user has requested. Yes, it takes a ton of great tech to make it all go, but that isn’t how you bring something like this to market. Audio Ads within Voice Apps is no different from banner ads that users see when they visit a website, except they use their ears to ingest the ad vs. their eyes. Audio Ads need to be pitched without all the fancy talk and just focus on the fact that the user engagement rates are fantastic and a marketers Share of Voice when their ad plays is tremendous. Q: What can we expect from your company in the next 6 months? What are your plans? A: Over the next six months, Voxprotocol will release at least another 6 Alexa Voice Apps, including “Alexa, open Song Clash…”, “Alexa, open Eighties Radio…” and “Alexa, open Mix Tape…” and others. We will also migrate our entire Voice App catalog into Voicefirst Mobile Apps. The expansion into Voicefirst Mobile Apps is critical to our plan of growing our Monthly Active Users at scale. We will round out our next six months’ efforts by releasing our Crescendo™ self-service Audio Ad Platform from the Beta environment to full client use. The Crescendo™ full release will allow our Audio Advertisers to quickly and efficiently place Audio Ads within our constantly growing Audio Ad Inventory.

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Expert Collections containing Listen.com

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Listen.com is included in 1 Expert Collection, including Smart Money VCs (2017-2019).

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Smart Money VCs (2017-2019)

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Listen.com Patents

Listen.com has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/30/2009

5/18/2010

Multimedia, Network protocols, Social media, GPS navigation devices, Digital media

Grant

00/00/0000

00/00/0000

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Application Date

3/30/2009

00/00/0000

Grant Date

5/18/2010

00/00/0000

Title

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Related Topics

Multimedia, Network protocols, Social media, GPS navigation devices, Digital media

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Status

Grant

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