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About Liquid I.V.

Liquid I.V. is an all-natural Oral Rehydration Solution that is based on Oral Rehydration Therapy. The company's specific combination of electrolytes, glucose, and water creates a drink known to combat the undesirable effects of dehydration. On September 2nd, 2020 Liquid I.V. was acquired by Unilever, terms of the transaction and valuation were not disclosed. The company generated revenue of $100 million in 2018.

Headquarters Location

4136 Del Rey Ave

Marina del Rey, California, 90292,

United States




Research containing Liquid I.V.

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Liquid I.V. in 2 CB Insights research briefs, most recently on Oct 3, 2023.

Expert Collections containing Liquid I.V.

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Liquid I.V. is included in 1 Expert Collection, including Food & Beverage .


Food & Beverage

3,503 items

Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.

Latest Liquid I.V. News

Liquid I.V. Partners with MOGL to Scale Name, Image & Likeness Influencer Strategy

Oct 30, 2023

, a powdered electrolyte drink mix, enabling student-athletes to monetize their NIL. The multifaceted promotion will allow over 10,000 student-athletes across all sports and divisions the opportunity to promote the product and monetize. For Liquid I.V., collaborating with college athletes has always been a part of the brand DNA. The cornerstone of physical activity is proper hydration, and no one understands this better. Through the partnership, Liquid I.V. will receive its own marketplace to connect with influencers looking to promote their products. MOGL’s technology will ensure the program is managed to specification, track key performance metrics and help expand their athlete influencer program. The 2023 Tailgate Tour will kick off on November 4 when the Kentucky Wildcats visit the Mississippi State Bulldogs and will provide student-athletes at select schools with pop-up tents in a true tailgate fashion outside of the stadium. Athletes will distribute products and gear to attending fans and students. Interested athletes can sign up to promote products from Liquid I.V. through their social media channels to give their followers a behind-the-scenes view of the product while receiving financial compensation for their work. “Liquid I.V. is a pioneer in crafting marketing campaigns and we’re proud to provide the necessary technology to enhance their 2023 efforts for athletes across all divisions,” said Ayden Syal, MOGL CEO and Co-founder. “College athletes outshine other social media influencers, boasting engagement rates that range from two to 12 times higher. Regarded as experts and celebrities by their followers, Liquid I.V. 's student-athletes offer a direct channel to reach Gen Z consumers.” MOGL student-athletes can now apply for the Liquid I.V. campaign through their profile. The 2023 Tailgate Tour will travel to Mississippi State University (11/4), The University of Georgia (11/11), the University of Tennessee (11/18) and the University of South Carolina (11/25). “We’re thrilled to partner with MOGL to highlight college student-athletes in real-life instances where Liquid I.V. 's functional and flavorful product offering benefits their day-to-day,” says Stacey Andrade-Wells, Vice President of Marketing at Liquid I.V. “Liquid I.V. was created to be real hydrating, for both on and off the court and this partnership further allows us to expand the Liquid I.V. platform with a clear and more distinct brand position among a Gen Z audience and beyond.” Brands, athletes, agents, collectives and universities can learn more at . About MOGL MOGL is the leading athlete marketplace and NIL operations software provider enabling college athletes to connect with monetization and sponsorship opportunities with brands, employers, and fans. As the NIL era transforms the college athletics landscape, MOGL gives universities, collectives, and their student-athletes the technology to manage their NIL endeavors in an organized and compliant manner. Founded by Notre Dame graduates Ayden Syal and former starting QB Brandon Wimbush in 2019, MOGL is used by over 10,000 student-athletes across the United States and over 2,000 participating businesses and brands including Toyota, Under Armour, and DoorDash. The company has partnered with universities and collectives across all three NCAA divisions including Notre Dame, Holy Cross, and Winona State and is the exclusive NIL technology provider for NBC Sports. MOGL's comprehensive platform is poised to reshape the future of college sports and sports marketing. Learn more at . About Liquid I.V. is a wellness company based in Los Angeles, CA, created to fuel life's adventures. The product line features great-tasting, non-GMO electrolyte drink mixes made in the USA utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream. As a purpose-driven brand, giving back is at the core of Liquid I.V. 's DNA, and to date has donated over 36 million servings to people in need around the globe. is committed to donating a total of 150 million servings over the next 10 years. is available online and in-store at retailers across the United States. The Hydration Multiplier, Liquid I.V. 's hero product, is available in a variety of core flavors including Lemon Lime, Strawberry, Concord Grape, Golden Cherry, Passion Fruit, and more. To learn more, visit and follow @liquidiv on Instagram , TikTok , Facebook and Twitter .

Liquid I.V. Frequently Asked Questions (FAQ)

  • When was Liquid I.V. founded?

    Liquid I.V. was founded in 2012.

  • Where is Liquid I.V.'s headquarters?

    Liquid I.V.'s headquarters is located at 4136 Del Rey Ave, Marina del Rey.

  • What is Liquid I.V.'s latest funding round?

    Liquid I.V.'s latest funding round is Acquired.

  • How much did Liquid I.V. raise?

    Liquid I.V. raised a total of $15.49M.

  • Who are the investors of Liquid I.V.?

    Investors of Liquid I.V. include Unilever, Gary Vaynerchuk, Scooter Braun, Patrick Schwarzenegger, Khaled Mohamed Khaled and 22 more.

  • Who are Liquid I.V.'s competitors?

    Competitors of Liquid I.V. include PRIME and 4 more.


Compare Liquid I.V. to Competitors

Sunshine Beverages

Sunshine Beverages specializes in energy drinks with sparkling taste and no extreme ingredients. The company's beverages are available in three flavors, Ginger Berry, Clementine Twist and Blueberry Lemonade – all of which are packed with vitamins, electrolytes and caffeine.

Pedialyte Logo

Pedialyte is a company that focuses on health and wellness, specifically in the domain of hydration solutions. The company offers a range of products designed to quickly rehydrate the body, providing a balance of electrolytes and glucose to aid in recovery from dehydration. These products are primarily used in situations such as illness, exercise, heat exposure, and travel, where dehydration is a common risk. It is based in Columbus, Ohio.


Powerade is a company that focuses on sports hydration in the beverage industry. The company's main offerings include sports drinks designed to fuel physical activity and enhance performance. These products primarily cater to the sports and fitness industry. It is based in Auckland, New Zealand.

Flow Bio Logo
Flow Bio

Flow Bio develops data-driven hydration for athletes. The company provides a non-invasive patch, combining microfluidics and wearable electronics, to capture athletes’ sweat and interpret hydration levels. It was founded in 2020 and is based in London, United Kingdom.


PRIME produces energy drinks. It provides sports drinks, drink mixes, and sticks with a variety of flavors. It was founded in 2022 and launched by YouTube content creators and internet personalities Logan Paul and KSI. Content creator JiDion was added later to the founder mix. It was incubated by Congo Brands, LLC. Congo Brands was founded by and is operated by Trey Steiger and Max Clemons.

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Red Bull

Red Bull is a supplier of energy drinks.


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