Lion Brand Yarn

Feb 23, 2022

The Great Yarn Challenge brings together the yarn industry's biggest players to promote theme-based challenges that drive participation in yarn crafts News provided by Share this article Share this article DALLAS, Feb. 23, 2022 /PRNewswire/ -- Do you love challenge-based TV shows like "Top Chef" and "LEGO Masters"? Have you ever watched "The Great British Baking Off" or "Making It" and wondered what these shows would be like if the challenges were based on yarn crafts? The Great Yarn Challenge (TGYC) is a new fiber-based virtual competition hosted by the Craft Yarn Council and is open to seasoned and new yarn crafters. Participants compete for the chance to win prizes and recognition of their fiber skills. The two-month long campaign, which began February 1 and runs through March 25, 2022, features weekly themed challenges to encourage crafters to think outside the box and create their most inspired projects. "The Great Yarn Challenge is centered around inspiring yarn crafters to take their skills to the next level," said Jenny Bessonette, executive director of the Craft Yarn Council. "Our goal is to inspire fiber artists to create their most original projects and use yarn in ways they never have before." The challenges not only feature everyday crafters, but also prominent influencers within the yarn industry. Maurice Greene, an MMA fighter known as " The Crochet Boss ", is taking part as a representative for Lion Brand Yarn and is collecting hats from Warm Up America! to hand out to his local community. Famed crochet prodigy Jonah Larson , who shot to international fame in 2019 for his stitching prowess and regularly appears on "The Drew Barrymore Show", is representing yarn company Yarnspirations . The campaign consists of six challenge themes: Spruce Up Your Space; Babies & Fur Babies; Yarn in the Wild; Just Wear It; a Warm Up America! Stitch Your State challenge, where crafters will create 7" by 9" blanket sections that represent their home state; and Stitch It Forward, which focuses on teaching a yarn craft to someone else. Crafters in the U.S. and Canada are welcome to participate in The Great Yarn Challenge. People who already know how to craft with yarn are encouraged to submit projects, as well as those who don't yet know a yarn craft. For more information about the campaign, visit the TGYC website . ABOUT THE CRAFT YARN COUNCIL The Craft Yarn Council (CYC), incorporated in 1981, is a nonprofit trade association representing manufacturers and distributors of yarns used in knitting, crocheting and other crafts, tool and accessory manufacturers, publishers of magazines and books, and industry consultants. The Craft Yarn Council mission is to foster a community of yarn crafters by stimulating current knitters and crocheters, inspiring new yarn crafters and initiating education and promotional campaigns to ensure a healthy future for the yarn industry. Contact: Sarah Guenther-Moore