Linkstorms aim to enable customers to link and deliver customized data to any user increasing discoverability and conversion. Advertisers who need a way to accelerate customer engagement, increase online conversions, and to improve reporting of online results and behaviors are using Linkstorm per the company. LinkStorm is a Registration Agency and Internet services firm dedicated exclusively to implementing and promoting the use of the Digital Object Identifier (DOI). The DOI aims to provide a permanent link between any type of digital information-including text, music, photos, video, software and databases-and the web site of the creators who own that information. Content Directions aims to help companies tag their content with DOIs, issues publisher prefixes and registers DOIs and their associated metadata. The company also co-aims to develop applications that support tracking, distribution, copyright protection and e-commerce functions.
Expert Collections containing LinkStorm
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LinkStorm is included in 1 Expert Collection, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
Latest LinkStorm News
May 9, 2011
Three years after leaving his post as as digital media head for CondÃ© Nast Business Media Group Online to join ad technology provider Linkstorm as CEO, publishing vet Ari Brandt is moving on again to run MediaBrix. Formerly known as video ad network Smartclip USA, MediaBrix is a bit broader, focusing on social media advertising and analytics. In becoming MediaBrix, Smartclip USA was spun off from its European parent and is now privately held. The New York-based company is in the process of raising a funding round and the backers had chosen Brandt has the one to manage the new version going forward. While there are a number of advertising companies focusing on the helping marketers navigate the social media space—with particular focus on Facebook and Twitter—the former Yahoo (NSDQ: YHOO) and DoubleClick exec says that his deep background in working with traditional media companies as well as startups gives him a particular vantage point to understand how best to connect established marketers and publishers with consumers. “We have a bunch of clients, most of whom have just dabbled in social media,” Brandt says. “What we want to do is become more strategic and manage larger pieces of their business and treat social media as you would any other part of the media mix.” Aside from completing the funding sometime in the next few weeks, Brandt will concentrate on doubling the current 10-member staff at MediaBrix. Meanwhile, David Sidman, the founder and first CEO of Linkstorm, has returned to the CEO seat with Brandt’s departure. Release Related Industry Moves: CondÃ© Nast Digital Exec Brandt Jumps To Linkstorm As CEO Industry Moves: Yahoo Exec at Conde Nast Portfolio Helm
LinkStorm Frequently Asked Questions (FAQ)
When was LinkStorm founded?
LinkStorm was founded in 2000.
Where is LinkStorm's headquarters?
LinkStorm's headquarters is located at One Penn Plaza, New York.
What is LinkStorm's latest funding round?
LinkStorm's latest funding round is Series D.
How much did LinkStorm raise?
LinkStorm raised a total of $7M.
Who are the investors of LinkStorm?
Investors of LinkStorm include Rick Braddock, Donn Rappaport, New York Angels, Rose Tech Ventures, Activate Venture Partners and 7 more.