About Linden Lab
Linden Lab develops platforms that empower people to create, share, and benefit from virtual experiences. It develops Second Life, a video game platform built by the imagination and creativity of its users. Players can create customized personas and interact with others in a virtual world, living out their second life. It was founded in 1999 and is based in San Francisco, California. On July 9th, 2020, Linden Lab was acquired by Randy Waterfield, Brad Oberwager, and undisclosed investors. The terms of the transaction were not disclosed.
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ESPs containing Linden Lab
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
Virtual worlds are where people will congregate and exist in the metaverse, and these worlds (centralized and decentralized) will be characterized by their user-driven experiences and economies.
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Expert Collections containing Linden Lab
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Linden Lab is included in 2 Expert Collections, including Gaming.
Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.
Companies in this collection map to our metaverse market map, published on 4/13/2022. Read the full metaverse report here: https://app.cbinsights.com/research/metaverse-market-map/
Linden Lab Patents
Linden Lab has filed 19 patents.
Virtual reality, Mixed reality, Augmented reality, Virtual reality communities, Augmented reality applications
Virtual reality, Mixed reality, Augmented reality, Virtual reality communities, Augmented reality applications
Latest Linden Lab News
Dec 8, 2022
To embed, copy and paste the code into your website or blog: <iframe frameborder="1" height="620" scrolling="auto" src="//www.jdsupra.com/post/contentViewerEmbed.aspx?fid=cd6abe87-0bee-449a-8718-9e9903ac2450" style="border: 2px solid #ccc; overflow-x:hidden !important; overflow:hidden;" width="100%"></iframe> In Short The Situation: The metaverse provides new commercial opportunities for businesses to reach consumers and creates new challenges for protecting and enforcing brands in a virtual environment. The Result: Brand owners should consider seeking relevant trademark protection for potential uses of trademarks in the metaverse to best position brands to be leveraged and enforced in this virtual space. Looking Ahead: U.S. courts are still evaluating how traditional trademark law principles apply in the metaverse, but early cases suggest that courts will apply real-world rules to the virtual world. The metaverse is an infrastructure of technology that allows users to experience online networks in a 3D or virtual reality space. Dubbed the next generation of the internet, a fully developed metaverse may eventually connect all users across online virtual environments to socialize, share information, or transact business. At present, the metaverse consists of various siloed platforms that offer users a variety of online experiences—from video games to online virtual reality social networks. The ability to engage customers in an interactive virtual space presents brand owners with new business opportunities, to advertise, test, and sell both virtual and real-world goods. For example, Nike sells digital sneakers to online players on the Roblox platform to customize its avatar's footwear. And KFC announced plans to launch virtual restaurants, where users can enter a digital KFC online and order real food for delivery. In short, the metaverse is open for business. At the same time, the metaverse presents legal challenges. The use of a brand owner's trademarks by third parties in a virtual world may lead to consumer confusion or brand tarnishment, violating real-world laws that prohibit trademark infringement and dilution. The metaverse represents not just a changing commercial landscape but also a new setting for the development and application of trademark law. New Worlds, Old Laws The metaverse includes a virtual marketplace that allows users to purchase virtual and real-world goods and services. In the virtual marketplace, as in the real world, trademarks serve as source identifiers and distinguish a trademark owner's goods and services from those of others. The way in which goods and services are offered and sold in the virtual world, replicating transactions in the real world, justifies the conclusion that real-world trademark laws should apply to virtual commerce. The limited cases alleging trademark issues in virtual spaces supports this reasoning. The developer of "Second Life," an early metaverse platform where online "residents" control 3D avatars to simulate real-life activities, faced several infringement suits by owners of trademarks for both real world and virtual goods. For example, Taser sued Linden Research after discovering residents were utilizing the trademarked word "taser," including in advertisements for similar products, which led to Linden Research removing all instances of the word from the platform. Taser Int'l, Inc. v. Linden Rsch, Inc., No. 09-CV-00811 (D. Ariz. 2009). Linden Research also settled a suit by a "Second Life" resident who alleged that the developer facilitated the counterfeiting of its virtual goods by charging fees to access the in-game market. Eros, LLC v. Linden Rsch, Inc., No. 09-cv-04269-PJH (N.D. Cal. 2009). These cases demonstrate that trademark owners are using traditional trademark laws to address virtual infringement issues. Defenses in the Metaverse As in the real world, there will be defenses to infringement that apply to virtual trademark uses. But how these defenses apply and which will be successful may vary depending on the context. First, traditional infringement claims must satisfy the commercial-use requirement, and virtual infringers may allege their use of a mark is non-commercial. To determine commercial use, courts consider whether use of a mark is connected to the sale of a good or service. The sale of both real-world and virtual goods and services should meet this standard. But what if virtual goods are given away for free? On platforms where users are encouraged to generate free content, this dilemma may be particularly problematic. Some courts have held commercial use does not require an actual sale, but rather proof an infringer offers a competing service to the public using the mark. In the metaverse context, however, whether a digital recreation of a real-world good or service is competing may not be clear, especially if the trademark holder lacks any presence in the metaverse or fails to provide the same type of virtual good or service to users. It is also expected that the First Amendment defense will be raised by alleged infringers in the metaverse, as this defense has been successful in cases involving infringement claims in the video game context. Under this defense, courts allow use of a trademark owner's mark for expressive purposes if the use has artistic relevance and does not explicitly mislead consumers. In AM General LLC v. Activision Blizzard, Inc., 450 F.Supp.3d 467 (S.D.N.Y. 2020), the court held that the video game publisher for "Call of Duty," a narrative-heavy military shooter game, did not infringe on the Humvee trademark based on the First Amendment defense. The use of Humvees was artistically relevant because it provided a sense of military realism, and it was unlikely to mislead players for a variety of reasons, including the parties' dissimilar uses and the differences in the parties' businesses. This analysis is not necessarily applicable in a more-open-ended metaverse platform, like "Horizon Worlds." Driving virtual Humvees may be a fun experience but has questionable artistic relevance in a general online social network. Additionally, as more companies advertise, engage, and sell to metaverse users, the likelihood of misleading consumers also increases. Therefore, this defense may present challenges outside of the video game context or niche metaverse spaces. Fair use may also be raised as a defense in metaverse infringement claims. There are two kinds of fair use: classic and nominative. Classic fair use permits the use of trademarks to describe a defendant's goods or services rather than to identify their source. By contrast, nominative fair use involves use of a trademark to describe the plaintiff's goods or services, but requires a defendant only use as much as necessary and not indicate any sponsorship or endorsement by the trademark owner. Either could apply in the metaverse and should be subject to the same analysis as the real world. Finally, an alleged infringer in the metaverse may challenge whether an asserted mark actually covers a good or service. For example, in Brantley v. Epic Games, Inc., 463 F.Supp.3d 616 (D. Md. 2020), the plaintiffs alleged the publishers of the online multiplayer game "Fortnite" committed false designation of origin by selling customized dance moves for players that included the plaintiffs' allegedly trademarked "Running Man" dance. The court held the plaintiffs lacked a valid trademark because their dance designated an underlying choreographic concept, not a good. This defense may have traction in some metaverse cases given the amorphous nature of virtual goods and services that are commercially viable on online platforms. Practical Suggestions In developing a trademark protection strategy for the metaverse, brand owners should first assess their trademark portfolios and determine whether key brands will be utilized in a virtual setting. If so, brand owners should file applications that specifically cover the relevant virtual goods or services that will be distributed or sold in the metaverse. In addition, brands that are likely to face virtual infringements should consider developing a comprehensive policing strategy to identify infringement across metaverse platforms. The strategy should account for important differences in the various platforms. For example, while "Horizon Worlds" is implementing traditional takedown protocols to combat infringing activities, "Sandbox" requires users to exhaust all self-help options before the platform will become involved in any dispute. The policing strategy should also consider prioritizing unauthorized uses to determine which justify involvement in order to efficiently manage enforcement costs. Conclusion As metaverse platforms and their underlying technology develop, so too will the trademark issues facing companies. Whether fad or fate, brand owners should be prepared to respond to the existing and future legal issues involving the metaverse by understanding how traditional trademark doctrines will apply and developing practical measures to protect and enforce their trademarks in the metaverse. Three Key Takeaways The metaverse offers a commercially viable digital marketplace that provides existing brands new opportunities to advertise, engage with, and sell to consumers. Many brands have already leveraged their trademarks within virtual environments to build new business, selling both virtual and real-world goods and services. Traditional principles of trademark law will likely remain applicable to new issues involving infringement in the metaverse, but future court decisions will clarify how the analysis of infringement in the virtual world will shift within the existing real-world framework. Brand owners should consider assessing their trademark portfolios and developing a comprehensive strategy to protect and enforce their trademarks across metaverse platforms.
Linden Lab Frequently Asked Questions (FAQ)
When was Linden Lab founded?
Linden Lab was founded in 1999.
Where is Linden Lab's headquarters?
Linden Lab's headquarters is located at 548 Market St, San Francisco.
What is Linden Lab's latest funding round?
Linden Lab's latest funding round is Unattributed.
How much did Linden Lab raise?
Linden Lab raised a total of $29M.
Who are the investors of Linden Lab?
Investors of Linden Lab include High Fidelity, Randy Waterfield, Brad Oberwager, Benchmark, Omidyar Network and 8 more.
Who are Linden Lab's competitors?
Competitors of Linden Lab include Digital Village, Decentraland, Portals, Rec Room, The Sandbox and 8 more.
Compare Linden Lab to Competitors
VRChat is focused on making social VR a painless addition to any game, world, or experience. With constant help and feedback from the VR community, VRChat has been able to quickly grow in the direction its users want.
Rec Room is an online and gaming platform that creates games and plays with friends. The company offers virtual reality, computer games, multi-player games, cross-platform games, computer software, mobile games, PlayStation, iOS, game design, user-generated content, social games, and social gaming solutions.
Somnium Space is an open, cross-platform virtual world where users can buy or rent land, creating their own little slice of virtual heaven.
Portals is a web-based metaverse platform that allows users to build interactive digital spaces.
Digital Village is a social metaverse platform that offers internet rooted in 3D space to facilitate the creation of digital identities. It delivers a platform that enables users to create, buy, transfer and trade digital assets in the form of a blockchain-tracked, non-fungible token for interactive entertainment purposes. The company was founded in 2021 and is based in New York, New York.
The Sandbox is a community-driven platform where creators can monetize voxel assets and gaming experiences on the blockchain.
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