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Acquired | Acquired

Total Raised


About Limelife

LimeLife aims to develop and publishes mobile phone games and lifestyle applications that make women's and girls' lives easier and more fun. Comprised of veterans from the entertainment software and online communities industries, the company have decades of combined experience in creating and selling hit entertainment software experiences to consumers. Millions of women want cell phone lifestyle applications and games that aim to address their interests in food, entertainment, fitness, home, fashion, and family. They're looking for apps that combine fun and useful features, lively art, and the wit and personality of their best girlfriends. LimeLife is focused on providing these mobile experiences to women to make their lives more enjoyable and manageable.

Headquarters Location

4300 Bohannon Drive Suite 230

Menlo Park, California, 94025,

United States


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Expert Collections containing Limelife

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Limelife is included in 1 Expert Collection, including Gaming.



5,166 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

Latest Limelife News

L’Occitane Q4 results: China now firm’s largest market after sales surge by 60%

May 5, 2021

By Amanda Lim Staggering fourth-quarter growth of 60% has propelled China to become L’Occitane International’s largest market in FY2021. L’Occitane International is the parent company of six brands – L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone and ELEMIS. The Hong Kong-listed company reported that its sales accelerated to 12.5% in the fourth quarter of its 2021 financial year ending March 31. This was driven by double-digit growth across all key brands, L’OCCITANE en Provence, ELEMIS and Limelife, which grew 10.2%, 24% and 29.2% respectively at constant rates. China owns largest slice​ According to the firm, more than half of the growth was contributed by China, which has bounced back after the COVID-19 outbreak. China recorded 60.0% growth in Q4, boosting it to become the group’s largest market in FY2021. Markets such as Russia, Taiwan, Brazil, the US and the UK also posted good Q4 growth at constant rates of 23.6%, 17.4%, 9.4%, 9.0% and 5.1% respectively. Hong Kong and France posted losses of 4% and 3.6% respectively, while Japan – one of the firm’s strongest markets historically, grew 2.4%. Year-on-year, China also posted the largest sales growth at 36%. Taiwan recorded growth of 15.5% while Russia saw growth of 6.1%. The rest of the markets posted declines ranging from 4.4% in Japan to 20% in Hong Kong. L’Occitane’s physical retail channels continued to improve in Q4 despite trading with fewer stores as compared to the same period last year and the resumption of lockdown measures in some European countries. Retail sales in Q4 decreased slightly by 1.1%, with around 15% of the group’s shops closed temporarily due to lockdowns during the quarter. In total, the company shuttered 85 underperforming stores in FY2021. Online outperforms On the other hand, its online channels continued to outperform and ended FY2021 12M with impressive growth of 69.2% and accounted for 37.4% of total net sales. In FY2020, online channels accounted for 21.7% of total net sales. “We are proud of the progress we have made to adapt to a post-pandemic world, for instance in expanding online sales, which now account for more than one-third of our total sales​,” L’Occitane chairman and CEO, Reinold Geiger. “This shift is just one facet of the major steps we have taken to restructure and re-position our business throughout FY2021, which has enabled us to deliver better results than we targeted at the start of the financial year.”​ Overall, the company posted net sales of EUR1.55bn for the full year, a slight decrease of 1.7% at constant rates. L’Occtiane said this was a “strong result against a backdrop of COVID-19 restrictive measures worldwide.”​ “As we cross the one-year mark of the COVID-19 pandemic, our sales momentum has continued to accelerate, particularly in markets that have emerged from the crisis such as China. Besides a low-base effect in some markets, our decent performance was underpinned by the strength and resilience of our brands and our teams,” ​said Geiger. Copyright - Unless otherwise stated all contents of this web site are © 2021 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions

Limelife Frequently Asked Questions (FAQ)

  • When was Limelife founded?

    Limelife was founded in 2004.

  • Where is Limelife's headquarters?

    Limelife's headquarters is located at 4300 Bohannon Drive, Menlo Park.

  • What is Limelife's latest funding round?

    Limelife's latest funding round is Acquired.

  • How much did Limelife raise?

    Limelife raised a total of $20.9M.

  • Who are the investors of Limelife?

    Investors of Limelife include Total Beauty Media, U.S. Venture Partners, Rustic Canyon Partners, Monitor Ventures, Core Capital Partners and 3 more.

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