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Lily AI

Founded Year



Series B | Alive

Total Raised


Last Raised

$25M | 8 mos ago

About Lily AI

Lily AI uses AI to help brands and retailers understand the individual customer’s emotional context. Lily AI combines deep product tagging with deep psychographic analysis to determine the active state of mind of each shopper and turns that into timely personalized interactions. The company was founded in 2015 and is based in Mountain View, California.

Headquarters Location

800 W El Camino Real Suite 180

Mountain View, California, 94040,

United States


Lily AI's Product Videos

ESPs containing Lily AI

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this space use AI to detect and analyze real customer emotions in response to products. This includes capturing facial expressions via video, assessing vocabulary in written communications, and determining emotions derived from voice interactions (such as calls or chatbots).

Lily AI named as Highflier among 15 other companies, including CallMiner, Clarabridge, and Tethr.

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Lily AI's Products & Differentiators

    Product Attributes Platform

    Delivers transformative business impact at scale, not small improvements.

Expert Collections containing Lily AI

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lily AI is included in 9 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered



10,270 items


Market Research & Consumer Insights

712 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

9,442 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Customer Service Tech

703 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Latest Lily AI News

Lily AI and Pimberly Partner to Help Retailers Manage Data and Digital Assets

Nov 17, 2022

Lily AI and Pimberly Partner to Help Retailers Manage Data and Digital Assets November 17, 2022 at 8:37 AM EST By Bryan Wassel Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. Pimberly is a cloud-based PIM (Product Information Management) and DAM (Digital Asset Management) platform designed to combine automation and scoping and localization capabilities to enable outstanding product experiences across sales channels. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems. Retailers can also gain the ability to infuse the language of their customers in every part of their ecommerce stack, from item setup to on-site search, product recommendations and demand forecasting. Like Lily AI, Pimberly aims to help retailers and brands increase their speed to market and quickly and efficiently launch new products to maintain their competitive edge. Advertisement

Lily AI Frequently Asked Questions (FAQ)

  • When was Lily AI founded?

    Lily AI was founded in 2015.

  • Where is Lily AI's headquarters?

    Lily AI's headquarters is located at 800 W El Camino Real, Mountain View.

  • What is Lily AI's latest funding round?

    Lily AI's latest funding round is Series B.

  • How much did Lily AI raise?

    Lily AI raised a total of $39.5M.

  • Who are the investors of Lily AI?

    Investors of Lily AI include New Enterprise Associates, Canaan Partners, Sorenson Ventures, Conductive Ventures, Unshackled Ventures and 9 more.

  • Who are Lily AI's competitors?

    Competitors of Lily AI include ForMotiv, Halla,, Monetate, Syte, Bloomreach, Bellwethr, Klaviyo, Lightbulb, Konnecto and 68 more.

  • What products does Lily AI offer?

    Lily AI's products include Product Attributes Platform and 3 more.

  • Who are Lily AI's customers?

    Customers of Lily AI include thredUP.

Compare Lily AI to Competitors

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Bloomreach offers a suite of cloud-based software that connects both customer and product data to personalize customer touchpoints and enable revenue-driving, digital commerce experiences. Its Commerce Experience Cloud includes three product pillars: Discovery, which offers AI-driven search and merchandising; Content, which offers a headless content management system (CMS); and Engagement, which offers a customer data platform (CDP) and marketing automation solutions. Bloomreach serves commerce companies all over the world. It was founded in 2009 and is based in Mountain View, California. Logo

Constructor is developing ecommerce personalization technology that includes search, autosuggest, browse, recommendations, and collections. Constructor's tools collect data, learns from queries and user behavior to optimize the ecommerce experience for customers. It began as a company that uses its software to bring advanced autocomplete functionality to any site with a search bar.

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RevLifter personalizes deals for retailers across various marketing channels. The platform uses AI to understand real-time signals from users' onsite behavior to deliver the right deal to the right customer at the right time in order to achieve the advertiser's goals.

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Crossing Minds

Crossing Minds develops an Artificial Intelligence (AI) platform of cultural discovery that uses predictive models and cultural taste correlations to generate personalized recommendations. These recommendations can cover topics in categories such as music, books, movies, TV shows, podcasts, videos games, restaurants, travel activities, or alcohol. The company was founded in 2017 and is based in San Francisco, California.

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ViSenze powers visual commerce at scale for retailers, publishers, and OEMs. The company delivers intelligent image recognition solutions that shorten the path to action as consumers search and discover online. ViSenze’s automated AI platform empowers retail merchants to increase revenue by delivering experiences that make it easier for shoppers to discover products. The company's customers include retailers like ASOS, H&M, Rakuten, Zalora, Meesho, DFS, and EyeBuyDirect. ViSenze was founded in 2012 and is based in Singapore.

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Particular Audience

Particular Audience provides artificial intelligence (AI) research and development services. The company turns behavioral data sets into product recommendations and deal filtering. The platform aims to help e-commerce brands to enhance the customer experience both online and in-store. The firm was founded in 2017 and is based in Sydney, Australia.

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