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About LifeMetrix

LifeMetrix was an integrated e-health company which provided support for chronic disease patients, their providers, and health plans

Headquarters Location

1430 Spring Hill Road Suite 106

McLean, Virginia, 22102,

United States




Latest LifeMetrix News

Hootsuite acquires New York based Lifemetrix to help customers measure social marketing ROI

Feb 27, 2017

0 comments Vancouver-based Hootsuite has announced that it has acquired New York-based LiftMetrix , which offers a tool to measure the return on investments on social media platforms. This marks Hootsuite’s second acquisition this month. The addition of LiftMetrix will allow Hootsuite’s users to create more effective marketing campaigns as they will gain insights into the return on investment (ROI) of their paid, earned, and owned social media marketing campaigns. With access to LiftMetrix’s tools, social media marketers will be able to monitor and drive the impact of their campaigns through social-to-web conversion tracking, content recommendations and insights, and social data-warehousing and integration with business intelligent tools. “It’s critical for marketers today to prove the impact of social advertising on the company’s bottom line,” said Ryan Holmes, CEO of Hootsuite. “LiftMetrix offers easy-to-use analytics solutions that helps our customers make sense of data to maximize social marketing results. LiftMetrix will be a fantastic complement to the Hootsuite platform.” This deal comes two weeks after Hootsuite announced the acquisition of AdEspresso, which allows small and medium-sized businesses to split test every aspect of their Facebook and Instagram campaigns. “By joining Hootsuite, we will be able to offer increased value to our existing enterprise customers around their paid, earned, and owned social initiatives,” said Nik Pai, co-founder and CEO of LiftMetrix. “It’s exciting to be a part of a company with Hootsuite’s velocity and trajectory.” LiftMetrix and Hootsuite have previously worked together through Hootsuite’s ecosystem of partners and applications. The terms of the deal were not disclosed. This story was originally published by  BetakKit.

LifeMetrix Frequently Asked Questions (FAQ)

  • Where is LifeMetrix's headquarters?

    LifeMetrix's headquarters is located at 1430 Spring Hill Road, McLean.

  • What is LifeMetrix's latest funding round?

    LifeMetrix's latest funding round is Acquired.

  • How much did LifeMetrix raise?

    LifeMetrix raised a total of $27.73M.

  • Who are the investors of LifeMetrix?

    Investors of LifeMetrix include Matria Healthcare, New Enterprise Associates, North Bridge Venture Partners, Venrock, Woodbrook Capital and 6 more.



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