Upfront Digital Media thinkupfront.com


Public list: ad tech (5411) Smart Money VCs (6328)

Upfront Digital Media, formerly Legolas Media, is building solutions that provide insights to allow for more precise advertisement targeting. The company does this by providing a marketplace where buyers and sellers of digital advertising space can trade audiences similar to how stock investors trade futures. Companies construct audience segments and target them across a number of publishers.

Upfront Digital Media, formerly Legolas Media, is building solutions that provide insights to allow for more precise advertisement targeting. The company does this by providing a marketplace where buyers and sellers of digital advertising space can t...Show all

Company (Acquired)

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111 Broadway
Suite 1303
New York, 10005
New York, United States

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Total Funding Date of Last Funding
Upfront Digital Media $5M Jun 11, 2014

Web Traffic

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Investors

Investor Investor Type Location Participating Rounds
Greylock PartnersVenture CapitalMenlo Park, California, United StatesSeries A
Valhalla PartnersVenture CapitalVienna, Virginia, United StatesSeries A
Blumberg CapitalVenture CapitalSan Francisco, California, United StatesSeries A
Undisclosed InvestorsOtherSeries A
First Growth Venture NetworkIncubator/AcceleratorNew York, New York, United StatesIncubator/Accelerator
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Board Members

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Patents

Title Application Date Patent Date Status
(Patent / Application)