Legacy

May 26, 2023

SARAWAK LAUNCHES LEGACY MASTERPLAN FOR BUSINESS EVENTS IN MALAYSIA AND BORNEO Left Gary Grimmer (Founder, GainingEdge), Amelia, Senthil Gopinath (CEO, ICCA), Datuk Snowdan, Farzamie Sarkawie (Consul General of Malaysia) and Francis Teo (President, MACEOS). Photo: BESARAWAK 26/05/2023 08:24 AM KUALA LUMPUR, May 25 (Bernama) -- Sarawak has launched the first Legacy Impact Master Action Plan (Legacy MAP) 2023-2025 at IMEX Frankfurt in Germany recently, in response to the destination’s recent declaration that it will become Malaysia and Borneo’s first legacy capital on May 12. The Legacy MAP is a course of action for the next three years developed by Business Events Sarawak (BESarawak) alongside the Sarawak government and consultancy group GainingEdge to define and drive decisions about hosting business events in Sarawak. “It aims to leverage the relationship between business events and legacy impact and optimise this to contribute to Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030 goals. “With the business events industry being one of the six key priority sectors under tourism in Sarawak’s PCDS 2030, the Legacy MAP is carefully designed to support the key outcomes sought by the strategy which are economic prosperity, social inclusion and environmental sustainability and help business event planners create greater value when designing event programmes,” said BESarawak in a statement. It said that with an action plan in hand, Sarawak will pay closer attention to events that are strategically important to the community. “To achieve the greatest impact, Sarawak will actively seek events that align with the PCDS 2030 and prioritise those under the strategy’s six economic sectors (manufacturing, mining, agriculture, forestry, tourism and services) and seven enabling sectors (digital, innovation, education, infrastructure, utilities, transport and renewable energy),” it added. Sarawak’s Deputy Minister for Tourism, Creative Industry and Performing Arts Datuk Snowdan Lawan said the state is wasting no time in establishing itself as the first legacy capital for business events in Malaysia and Borneo. “With Indonesia’s new capital city in development, Sarawak is ready to seize any and all opportunities. “The Legacy MAP is closely aligned with the government’s development policies, therefore we are positioning business events as a frontline sector to facilitate strategic collaborations and open a host of economic and social opportunities,” he said. BESarawak said the Legacy MAP changes the traditional narrative about business events only contributing to Sarawak’s economy via delegate numbers and expenses. “Instead, it cements the new narrative that business events — with the vast knowledge, connections and innovations they carry — can contribute to the five core legacy pillars of sectoral growth, community development, environmental sustainability and good governance on top of economic impact,” it said. A national survey conducted by BESarawak last year indicated that 93 per cent of respondents from Malaysia’s business events industry viewed legacy as a positive move to add greater value to business events. BESarawak chief executive officer Amelia Roziman said every stakeholder group in the business events ecosystem has unique areas of interests and influence and the Legacy MAP is going to speak directly to their needs and how they can impact Sarawak’s legacy goals as well as their event goals. “We have expanded our economic-based business model to include legacy because it is more sustainable as years go by. “We aim to create value for both sides of the table – business event planners and Sarawak’s local communities,” she said. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on the Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on the FM93.9 (Klang Valley), FM107.5 (Johor), FM107.9 (Kota Kinabalu) and RM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio