Founded Year

2016

Stage

Series A | Alive

Total Raised

$15M

Last Raised

$10M | 5 mos ago

About Leal

Leal is a loyalty program that allows businesses to digitally identify, retain and reward their best clients.

Leal Headquarter Location

Carrera 12 No. 96-81 Oficina 303

Bogota, 110221,

Colombia

(+571) 6318384

Leal's Product Videos

ESPs containing Leal

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Startups in this market offer card-linked solutions that tie debit and credit cards to spend. Solutions can range from physical to virtual cards to both. They may also provide rewards programs at checkout via POS terminals. These companies offer programs that reward shoppers on everyday purchases with discounts, points, or cash-back rewards from participating companies.

Leal named as Leader among 11 other companies, including Modo, CRED, and Bink.

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Leal's Products & Differentiation

See Leal's products and how their products differentiate from alternatives and competitors

  • CRM Platform

    Leal serves as a fully integrated customer engagement and payment platform – merging data-driven insights, marketing, loyalty and payments to drive brands growth and relationships with customers.

    Differentiation

    Leal gains real-time insights into customers purchasing behavior in order to strengthen shopper profiles and allows for greater personalization. 

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    Differentiation

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    Differentiation

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Expert Collections containing Leal

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Leal is included in 1 Expert Collection, including Loyalty & Rewards Tech.

L

Loyalty & Rewards Tech

495 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.

Latest Leal News

Florence Frech, Leal: Using Data to Engage with Customers in Latin America, Ep 114

Aug 11, 2020

Florence Frech, Leal: Using Data to Engage with Customers in Latin America, Ep 114 Shares Despite coming from a family of entrepreneurs in El Salvador, Florence Frech hadn’t considered being one herself until she met her current co-founder while completing an MBA in Chicago. Up until that point, she had been building a stable career working at banks in the US and El Salvador. One startup competition later, Florence was hooked. In Latin America, where 50% of credit card consumers are completely inactive, engaging with and retaining customers can be a challenge. That’s why Florence and her co-founder, Camilo Martinez, decided to start Leal, a customer engagement platform that helps B2C customers truly understand who their customers are through loyalty programs. I sat down with Florence to talk about her upbringing in El Salvador and learning about entrepreneurship over the dinner table with her family, and how her first failure as a startup turned into a valuable life lesson. We also discuss why customer engagement is a huge opportunity in Latin America and Florence gives advice to entrepreneurs raising money as a seed-stage startup. “Retailers in Latam have failed to prioritize understanding consumer needs” Florence did have one condition before fully diving into the entrepreneurial world. If she was going to take the big leap, it had to be in an industry she really understood. During her time working as an advisor for the retail industry at the bank, Florence had noticed that companies were splurging money on massive marketing campaigns that were not necessarily measurable or effective. This lack of focus on data-driven decisions inspired Florence to start Leal. Listen to this episode of Crossing Borders to gain more of Florence’s insights on customer engagement in Latin America. Falling in love with a problem Florence and Camilo were firm on truly understanding the industry and the market they were getting themselves into. In the beginning, they didn’t hire developers or make an MVP. Instead, they spent three months in Bogota talking to over 200 retailers to learn everything they could about the pain points of customer engagement in Colombia. They realized that the opportunity was way bigger than they had imagined. Learn more about how seeing the problem firsthand was an inflection point for Florence and her co-founder in this episode of Crossing Borders. A two-way street Seeking investment in Latin America as a seed-stage startup can be more challenging than in the US. From the investor perspective, it’s often seen as a riskier venture, therefore expectations are higher. In order to grab their attention, Florence explains that you need to show you have traction. However, she also strongly advises that interests from both parties be aligned from the very start to avoid long-term damage. Check out this episode of Crossing Borders to hear more advice from Florence on raising money in Latin America. Florence Frech is changing the way businesses in Latin America engage with their customers. Leal’s data-driven approach helps businesses learn how to better allocate their resources and make the best decisions that truly reflect their clients’ needs. Outline of this episode: [6:33] – Growing up in El Salvador [9:05] – Becoming an entrepreneur [15:04] – Florence’s inflection point [17:52] – Understanding the problem first [20:04] – The initial product [25:17] – Raising money

Leal Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Leal Rank

  • When was Leal founded?

    Leal was founded in 2016.

  • Where is Leal's headquarters?

    Leal's headquarters is located at Carrera 12 No. 96-81, Bogota.

  • What is Leal's latest funding round?

    Leal's latest funding round is Series A.

  • How much did Leal raise?

    Leal raised a total of $15M.

  • Who are the investors of Leal?

    Investors of Leal include Rakuten Capital, IDC Ventures, FCP Innovacion and South Summit.

  • Who are Leal's competitors?

    Competitors of Leal include CRED, Concerto, Kard, Drop, Bink and 12 more.

  • What products does Leal offer?

    Leal's products include CRM Platform and 4 more.

  • Who are Leal's customers?

    Customers of Leal include Chevron and Subway.

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