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Acquired | Acquired

Total Raised


About Jornaya

Jornaya, formerly known as Lead Intelligence (LeadiD), is a predictive analytics platform for consumer purchases.On December 15th, 2020, Jornaya was acquired by Verisk Analytics. The terms of the transaction were not disclosed.

Jornaya Headquarter Location

1001 E Hector Street

Conshohocken, Pennsylvania, 19428,

United States

267-460 7287

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Expert Collections containing Jornaya

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Jornaya is included in 1 Expert Collection, including Insurtech.



1,798 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

Latest Jornaya News

Verisk Marketing Solutions Debuts First Infutor-Jornaya Product Innovations at V!A Summit

May 18, 2022

Jersey City, New Jersey, UNITED STATES PHILADELPHIA, PA, May 18, 2022 (GLOBE NEWSWIRE) -- Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, today announced a preview of product enhancements and innovations enabled by the integration of Infutor and Jornaya. The first wave of innovations to come integrates Infutor’s identity resolution services and data attributes into Jornaya’s solutions for marketers. To enhance data integrity for insurance and other considered purchase categories, Verisk Marketing Solutions is adding Infutor Identity Verification to Jornaya Guardian. The combination enables lead buyers to verify the validity and quality of the identity data received in a lead form, confirm a consumer is who they say they are and ensure leads meet TCPA guidelines. Additionally, adding Infutor’s consumer attributes including demographic characteristics to Jornaya Intelligence helps lead buyers better understand the consumers behind the leads they are buying. “With the integration of Infutor and Jornaya we are well positioned to accelerate the pace of innovation we can deliver to our customers utilizing the combined assets,” said Eli Schwarz, Chief Strategy Officer at Verisk Marketing Solutions. “With a steady stream of privacy-compliant data innovations planned, this is the first step that we shared with customers at our annual V!A Summit and will go-to-market with more broadly in Q3.”   Verisk shared a preview of the product enhancements at V!A Summit, a collaborative Jornaya and Infutor thought leadership event hosted at the Barnes Foundation in Philadelphia earlier this week. Attendees included insurance and financial services performance marketers, platforms, data providers and industry trade associations and  featured client and partner presentations  on the intersection of data privacy and the customer experience. For marketers, Verisk Marketing Solutions is adding access to Infutor’s TrueSource Identity Graph and consumer attributes, a premier collection of consumer data and intelligence, within Jornaya Activate to help round out incomplete consumer profiles and provide more opportunities to engage customers when they’re actively shopping. And, adding Infutor’s Identity Verification capability to the Jornaya Publisher Partner Program will help ensure lead sellers can deliver high quality leads that meet their customers’ purchase criteria. With the combination of Infutor and Jornaya, Verisk Marketing Solutions can deliver unique and differentiated value to its customers. Infutor’s identity resolution and consumer intelligence solutions deliver the foundational data layer for understanding the person behind every marketing interaction, and Jornaya’s lead quality and compliance products ensure marketing compliance and supercharge the ROI of marketing investments with unique real-time data intelligence to optimize decision making. About Verisk Marketing Solutions Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit . About Verisk  Verisk (Nasdaq: VRSK) provides data-driven analytic insights and solutions for the insurance and energy industries. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk empowers customers to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global issues, including climate change and extreme events as well as political and ESG topics. With offices in more than 30 countries, Verisk consistently earns certification by  Great Place to Work  and fosters an  inclusive culture  where all team members feel they belong. For more, visit  and the  Verisk Newsroom . ###

  • Where is Jornaya's headquarters?

    Jornaya's headquarters is located at 1001 E Hector Street, Conshohocken.

  • What is Jornaya's latest funding round?

    Jornaya's latest funding round is Acquired.

  • How much did Jornaya raise?

    Jornaya raised a total of $19.7M.

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