LaughHalf.com is a website that shares advertising profits with users who post funny material. Users can post funny jokes, images, or videos. They also can rate other posts. The user whose post is highest rated at the end of each week, wins half the weekly profits ($20,000 maximum). LaughHalf.com is the first of a family of profit-sharing websites. The site should dominate its market segment because the contributing users are incentivized to advertise their own posts, thereby advertising the websites themselves. LaughHalf.com will compete with many other websites that offer funny material. It is a very competitive market. However, no competitor shares advertising profits the way LaughHalf does. LaughHalf should revolutionize the market segment, and online advertising in general. The other profit-sharing websites will compete in market segments that are less competitive.