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ladderlife.com

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Founded Year

2015

Stage

Series D | Alive

Total Raised

$203.55M

Valuation

$0000 

Last Raised

$100M | 2 mos ago

About Ladder

Ladder is a digital life insurance provider. For persons aged 20 to 60, Ladder offers life insurance term coverage ranging from $100,000 to $8 million.

Ladder Headquarter Location

Menlo Park, California, 94026,

United States

844-533-7206

Latest Ladder News

Ladder Uses Cash to Promote Life Insurance

Oct 18, 2021

X X What You Need to Know Ladder recently raised $100 million in new capital. The first ads in the campaign show a family that has booby-trapped its home. Google Trends results show booby-trapped homes may generate high search traffic in states such as Ohio and New York. Ladder Financial recently raised $100 million from outside investors — and it’s using some of that cash to try to sell U.S. TV viewers on the idea that great life insurance is out there. The 4-year-old, Palo Alto, California-based life insurer and web broker has hired an advertising agency, Fred & Farid Los Angeles, to develop a new campaign. The first four spots in the campaign feature a family that has booby-trapped its home, with failed attempts at homicide, the slogan, “Life insurance so good, they’re gonna want you dead,” and the disclaimer, “But seriously: Intentionally killing a policyholder will void all life insurance benefits.” The versions of the ads on YouTube.com received about 341,000 views in the first six days they were online, according to YouTube view counts. Ladder markets term life arrangements that give policyholders the ability to decrease coverage coverage as their needs change. Another well-capitalized life insurance marketer, Ethos , is running ads featuring people going about their lives in bubble wrap, with slogans such as “Peace of mind over bubble wrap” and “Go on. Take the bubble wrap off.” The Latest Google’s Google Trends service shows trends in search engine activity over time. Over the past year, the Ladder and Ethos campaigns seem to have been driving a similar level of Google search activity. In the past week, since the new Ladder campaign launched, the Ladder booby-trapped home ads have been doing especially well at generating search activity in California and in a belt of Great Lakes states including Indiana, Ohio, Pennsylvania and New York. The Ethos bubble wrap campaign ads have been especially strong in Oregon, Texas, Missouri, Georgia and Florida. Pictured: A dog carrying dynamite, from a Ladder ad featuring a booby-trapped home. (Image: Ladder)

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Expert Collections containing Ladder

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ladder is included in 3 Expert Collections, including 2018 Fintech 250.

2

2018 Fintech 250

998 items

I

InsurTech

1,644 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

F

Fintech

7,165 items

US-based companies

Ladder Patents

Ladder has filed 8 patents.

The 3 most popular patent topics include:

  • Incandescent light bulbs
  • Light fixtures
  • Lighting
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/22/2015

3/13/2018

Safety equipment, Underwater diving safety equipment, Firefighting equipment, Ilfracombe, Hardware (mechanical)

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3/13/2018

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Related Topics

Safety equipment, Underwater diving safety equipment, Firefighting equipment, Ilfracombe, Hardware (mechanical)

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Status

Grant

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Ladder Web Traffic

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Page Views per User (PVPU)
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