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Founded Year



Dead | Dead

Total Raised


About KupiVIP

KupiVIP ceased operations in 2021. KupiVIP operates an online retailer of fashion products. It sells discounted fashion and home goods products from high-street and luxury brands. The company was founded in 2008 and is based in Moscow, Russian Federation. In June 2021, KupiVIP was acquired by Yandex.

Headquarters Location

street Samokatnaya, 1, building 21

Moscow, 111 033,

Russian Federation

011 7 495 994-44-99



Research containing KupiVIP

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned KupiVIP in 2 CB Insights research briefs, most recently on Aug 29, 2023.

Expert Collections containing KupiVIP

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KupiVIP is included in 1 Expert Collection, including E-Commerce.



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Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

Latest KupiVIP News

bne IntelliNews - Western-funded Russian online retailer KupiVIP shuts down after 13-year e-commerce story

Sep 15, 2021

Western-funded Russian online retailer KupiVIP shuts down after 13-year e-commerce story A pioneer in Russia's burgeoning e-commerce business that sold fashion items at a discount, KupiVIP, has closed down after 13 years. By Adrien Henni in Moscow for East West Digital NewsSeptember 15, 2021 On September 1 KupiVIP, once a top Russian fashion site, and its affiliate, wound up their operations September 1, unable to compete with Russia’s new generation of online retail giants, reports East-West Digital News (EWDN). “For 13 years we made you happy with each purchase [but] our story is over now,” says a statement posted on the KupiVIP site. After its foundation in 2008 by German entrepreneur Oskar Hartmann , KupiVIP was one of the most established e-commerce brands in Russia. Until the mid 2010s it stood firmly in the top 10 e-commerce sites in Russia – but had fallen to 68th place in 2020, according to Data Insight’s ranking . That same year, KupiVIP’s sales revenues decreased to RUB4.5bn (around $62mn at that time) – far behind such fashion leaders as Wildberries and Lamoda . In the years following its inception, KupiVIP raised some $120mn, mostly from Western investors . These included such big names as Accel Ventures, Balderton Capital, Bessemer Venture Partners and Mangrove Capital Partners, as well as the EBRD. Less relevant model “It is true that the initial business model turned out no longer unique. A commercial innovation introduced in Russia by KupiVIP, discounting, progressively became the norm both online and offline,” said David Waroquier of Mangrove Capital Partners in a previous exchange with East-West Digital News. “KupiVIP attempted to become omnichannel, involving operating across its websites, mobile app and brick-and-mortar retail stores. All this required significant capital, given the size of the Russian market,” Waroquier explained. “While the international context was less favourable, not all local players were able or willing to invest in the company.”   KupiVIP was not the only company affected by such issues. Waroquier cited the examples of Wikimart and Ulmart – which went bankrupt in 2017 and in 2020  respectively. Yandex U-turn Hope of a rescue deal for Kupi had emerged earlier this year. Yandex, the NASDAQ-listed Russian digital giant, announced in June an agreement to acquire KupiVIP, its five offline outlets in Moscow, the Mamsy e-commerce site and a 20,000-square metre logistic centre in the Moscow region. According to an industry expert , these assets might have been valued at around RUB1bn (around $14mn). Other assumptions or rumours varied from RUB6bn to virtually zero, taking into account the company’s debt. The acquisition was meant for Yandex.Market to “accelerate its penetration into the online fashion market,” as the company aims to “become a multicategory marketplace in the full sense.”   Through this acquisition, Yandex would “leverage KupiVIP’s scalable warehouse facilities, its supplier base and qualified team with the necessary expertise.” The acquired assets were to be gradually integrated to the company’s e-commerce platform, Yandex.Market. However, in July Yandex backed out of the deal for undisclosed reasons. The company said it was considering “other options to enter the fashion segment.” Despite its demise, KupiVIP had a considerable impact on Russian entrepreneurship and e-commerce. As for Hartmann, he became an inspiring figure for the new generation of startup entrepreneurs. “He has been a poster child of the Russian scene, setting the example to many aspiring entrepreneurs,” said Waroquier. To continue viewing our content you need to complete the registration process. Please look for an email that was sent to with the subject line "Confirmation bne IntelliNews access". This email will have instructions on how to complete registration process. Please check in your "Junk" folder in case this communication was misdirected in your email system. If you have any questions please contact us at Close Subscribe to bne IntelliNews website and magazine Sorry, but you have used all your free articles fro this month for bne IntelliNews. Subscribe to continue reading for only $119 per year. Your subscription includes:

KupiVIP Frequently Asked Questions (FAQ)

  • When was KupiVIP founded?

    KupiVIP was founded in 2008.

  • Where is KupiVIP's headquarters?

    KupiVIP's headquarters is located at street Samokatnaya, 1, building 21, Moscow.

  • What is KupiVIP's latest funding round?

    KupiVIP's latest funding round is Dead.

  • How much did KupiVIP raise?

    KupiVIP raised a total of $119.5M.

  • Who are the investors of KupiVIP?

    Investors of KupiVIP include Yandex, MCI Capital, Accel, Balderton Capital, Intel Capital and 9 more.



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