Krux offers a cloud-based data management platform. The company's platform helps websites protect, manage, and monetize data across all digital screens and sources. It helps customers deliver safer, faster, smarter web experiences. The company was founded in 2010 and is based in San Francisco, California. In October 2016, Krux was acquired by Salesforce.
Expert Collections containing Krux
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Krux is included in 2 Expert Collections, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
These companies protect organizations from digital threats.
Krux has filed 3 patents.
Latest Krux News
Jun 2, 2021
Market Scenario: According to Market Research Future (MRFR), the Database Management Platform Industry is expected to reach approximately USD 3 billion, with 15% CAGR from 2017 to 2023 (forecast period). The report presents a thorough summary of the current scenario, the economic situation, and the COVID-19 analysis of the overall industry. The Data Management Platform is an intelligent type of data warehouse. It gathers and stores data from sources such as mobile apps, mobile web, CRM, social networks, and offers valuable information to users such as advertising agencies, marketers, and publishers. The data management platform is primarily used to extend the audience's segmentation by understanding the structure of the audience by device, application, and usage environment to improve the effectiveness of the audience engagements. It is also intended to track ad campaign strategies to identify points of conversion and even to personalize campaigns to enhance efficiency. The data management platform also supports end-users by analyzing data and matching consumers across different devices. It also allows marketers to increase the conversion at each stage. Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/6120 Competitive Outlook: The global data management platform (DMP) market holds some of the key players and many emerging companies such as Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Neustar, Inc (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), SAP SE (Germany), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.). Segmentation: The global data management platform has been segmented based on data type, data source, and end-user. Based on data type, the global data management platform has been segmented into first party, second party, and third-party data. Among these, the first party data is the most important data since the data collection source has some sort of direct connection to the brand. They are either existing customers or prospective customers. Marketers use this type of data to turn potential users into customers and sell products to existing customers. The first party data has the largest market share. However, the share of third-party data continues to increase. Based on data source, the global data management platform has been segmented into web analytics tools, mobile web, POS data, mobile apps, CRM data, and social networks, among others. Out of these, social network, mobile apps, web analytics tools, and POS data demonstrate a large share of data collection. The market for data management platforms is primarily targeted at advertising agencies, marketers, and publishers as end-users. Based on end-user, the global data management platform has been segmented into Ad agencies, marketers, and publishers. Regional Analysis: Region-wise, the global data management platform market has been segmented into North America, Europe, Asia Pacific, and the Rest of the world. North America is estimated to dominate the global data management platform market, followed by Asia pacific. This is mostly due to an increase in online customer and internet usage. As technological advances grow, the growth of connected devices increases the use of data sharing across various platforms. Industry News The global Database Management Platform Industry Trends has been affected due to the lockdown across the regions. This pandemic situation has hampered the Database Management Platform Industry Growth as well as its productivity, supply chain, and others. Moreover, the global market has lost its investors due to the increasing loss for the products, supply, transportation, workforce, and others. However, in the meantime, the key market players have implied various strategic techniques to boost global market growth. Thus, to meet the global market demands, the global market increased its speed in producing more valuable products for its intended customers. Recently, the global market has stabilized its position in the global market and is expected to register a higher Database Management Platform Industry Size for the forecast period. Browse Full Report Details @ https://www.marketresearchfuture.com/reports/database-management-platform-market-6120 Table of Contents:
Krux Frequently Asked Questions (FAQ)
When was Krux founded?
Krux was founded in 2010.
Where is Krux's headquarters?
Krux's headquarters is located at 181 South Park, San Francisco.
What is Krux's latest funding round?
Krux's latest funding round is Acquired.
How much did Krux raise?
Krux raised a total of $46M.
Who are the investors of Krux?
Investors of Krux include Salesforce, Accel, Ridge Ventures, WarnerMedia Investments, The Entrepreneurs' Fund and 5 more.
Who are Krux's competitors?
Competitors of Krux include Tapad and 4 more.
Compare Krux to Competitors
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Tapad is a marketing technology firm that provides cross-device solutions. On November 19, 2020 Tapad was acquired by Experian. The terms of the transaction were not disclosed.
Adelphic develops a mobile and cross-device demand side platform. The platform delivers global reach through access to all inventory providers. It provides solutions for agencies, brands, and other large media buyers. It was founded in 2010 and is based in Irvine, California. In January 2017, Adelphic was acquired by Viant Technology.
Drawbridge offers an identity management platform to connect brands to consumers. It leverages insights from personal computing devices, mobile devices, and other devices to understand their customers and create personalized experiences for them. The company was founded in 2010 and is based in San Mateo, California. In May 2019, Drawbridge was acquired by LinkedIn.
Tactads is a provider of cookieless and cross-device targeting technologies. Tactads, a France-based company, has developed proprietary software that uses sophisticated algorithms to identify and associate devices using statistical techniques. This technology does not rely on cookies, does not employ personally identifiable information about consumers, and adheres to industry privacy standards.
LocalResponse provides e-marketing solutions. It offers a social advertising platform that aggregates public posts and "check-ins" across multiple platforms to help brands and businesses reach their customers. It is based in New York City, New York.