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Acquired | Acquired

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About Krux

Krux offers a cloud-based data management platform. The company's platform helps websites protect, manage, and monetize data across all digital screens and sources. It helps customers deliver safer, faster, smarter web experiences. The company was founded in 2010 and is based in San Francisco, California. In October 2016, Krux was acquired by Salesforce.

Headquarters Location

181 South Park Suite 3

San Francisco, California, 94107,

United States




Expert Collections containing Krux

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Krux is included in 2 Expert Collections, including Ad Tech.


Ad Tech

3,753 items

Companies offering tech-enabled marketing and advertising services.



7,291 items

These companies protect organizations from digital threats.

Krux Patents

Krux has filed 3 patents.

patents chart

Application Date

Grant Date


Related Topics




Diagrams, Web frameworks, Widget toolkits, Web security exploits, JavaScript libraries


Application Date


Grant Date



Related Topics

Diagrams, Web frameworks, Widget toolkits, Web security exploits, JavaScript libraries



Latest Krux News

Database Management Platform Industry Predicted to Future key player Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), SAP SE

Jun 2, 2021

Market Scenario: According to Market Research Future (MRFR), the Database Management Platform Industry is expected to reach approximately USD 3 billion, with 15% CAGR from 2017 to 2023 (forecast period). The report presents a thorough summary of the current scenario, the economic situation, and the COVID-19 analysis of the overall industry. The Data Management Platform is an intelligent type of data warehouse. It gathers and stores data from sources such as mobile apps, mobile web, CRM, social networks, and offers valuable information to users such as advertising agencies, marketers, and publishers. The data management platform is primarily used to extend the audience's segmentation by understanding the structure of the audience by device, application, and usage environment to improve the effectiveness of the audience engagements. It is also intended to track ad campaign strategies to identify points of conversion and even to personalize campaigns to enhance efficiency. The data management platform also supports end-users by analyzing data and matching consumers across different devices. It also allows marketers to increase the conversion at each stage. Request a Free Sample @ Competitive Outlook: The global data management platform (DMP) market holds some of the key players and many emerging companies such as Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Neustar, Inc (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), SAP SE (Germany), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.). Segmentation: The global data management platform has been segmented based on data type, data source, and end-user. Based on data type, the global data management platform has been segmented into first party, second party, and third-party data. Among these, the first party data is the most important data since the data collection source has some sort of direct connection to the brand. They are either existing customers or prospective customers. Marketers use this type of data to turn potential users into customers and sell products to existing customers. The first party data has the largest market share. However, the share of third-party data continues to increase. Based on data source, the global data management platform has been segmented into web analytics tools, mobile web, POS data, mobile apps, CRM data, and social networks, among others. Out of these, social network, mobile apps, web analytics tools, and POS data demonstrate a large share of data collection. The market for data management platforms is primarily targeted at advertising agencies, marketers, and publishers as end-users. Based on end-user, the global data management platform has been segmented into Ad agencies, marketers, and publishers. Regional Analysis: Region-wise, the global data management platform market has been segmented into North America, Europe, Asia Pacific, and the Rest of the world. North America is estimated to dominate the global data management platform market, followed by Asia pacific. This is mostly due to an increase in online customer and internet usage. As technological advances grow, the growth of connected devices increases the use of data sharing across various platforms. Industry News The global Database Management Platform Industry Trends has been affected due to the lockdown across the regions. This pandemic situation has hampered the Database Management Platform Industry Growth as well as its productivity, supply chain, and others. Moreover, the global market has lost its investors due to the increasing loss for the products, supply, transportation, workforce, and others. However, in the meantime, the key market players have implied various strategic techniques to boost global market growth. Thus, to meet the global market demands, the global market increased its speed in producing more valuable products for its intended customers. Recently, the global market has stabilized its position in the global market and is expected to register a higher Database Management Platform Industry Size for the forecast period. Browse Full Report Details @ Table of Contents:

Krux Frequently Asked Questions (FAQ)

  • When was Krux founded?

    Krux was founded in 2010.

  • Where is Krux's headquarters?

    Krux's headquarters is located at 181 South Park, San Francisco.

  • What is Krux's latest funding round?

    Krux's latest funding round is Acquired.

  • How much did Krux raise?

    Krux raised a total of $46M.

  • Who are the investors of Krux?

    Investors of Krux include Salesforce, Accel, Ridge Ventures, WarnerMedia Investments, The Entrepreneurs' Fund and 5 more.

  • Who are Krux's competitors?

    Competitors of Krux include Tapad and 4 more.


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