Aug 23, 2023

Don Nacho Tequila strikes distribution partnership with Kreol Travel Retail Several expressions from the brand’s ultra-premium line-up Kreol Travel Retail has been named the exclusive travel retail distribution partner for premium Mexican tequila brand Don Nacho. Kreol Travel Retail CEO Lal Arakulath said: “We are honoured to be chosen as the travel retail distributor of Don Nacho Tequila, a prestigious and award-winning tequila brand from Mexico. “We are so impressed by the history, heritage and craftsmanship of Don Nacho Tequila that we are confident it will appeal to discerning consumers who appreciate quality and authenticity. We are excited to launch the brand and to support its success in the travel retail channel.” The brand traces its roots to 1982, when its founder Ignacio Hernández Gutiérrez, also known as ‘Don Nacho’, began harvesting blue agave on his own land in Los Altos Jalisco. It has since then become one of the most prolific agave producers in the region. This led him to establish the tequila house in 2003 under the trade name of Tequila Don Nacho, which is now co-owned by his descendants. The brand’s Origen range includes Blanco and Reposado Don Nacho Tequila’s core products include Blanco, Reposado, Añejo, Cristalino Añejo and Extra Añejo. The brand has earned several awards including gold medals at the San Francisco World Spirits Competition and the Tasting Competition Brussels. It now adds to Kreol Travel Retail’s extensive distribution network across the Middle East, Africa and the Indian subcontinent. The Dubai-based company distributes a diverse portfolio of brands across various categories, with a strong presence and network in duty free and travel retail. Don Nacho Tequila CEO Ignacio Hernández Gutiérrez said: “We are delighted to partner with Kreol Travel Retail, a well-established and respected company in the travel retail sector. “We believe that they have the capabilities and resources to grow our brand and reach new customers in these important regions. We look forward to working with them and sharing our passion for tequila with travellers around the world.” ✈ Follow The Moodie Davitt Report on Linkedin: