KRAVE manufactures KRAVE Jerky, snacks that aim to improve endurance, performance, and recovery, as well as boost energy and concentration. On May 4th, 2020, KRAVE was acquired by Sonoma Brands. The terms of the transaction were not disclosed.
Expert Collections containing KRAVE
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
KRAVE is included in 1 Expert Collection, including Food & Beverage .
Food & Beverage
Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.
Latest KRAVE News
Sep 11, 2023
Since 2011, the Special K, Coco Pops and Krave maker has reduced the sugar and salt content - 18% and 23%, respectively - across all its cereals, while increasing fibre by 20%. Furthermore, its children’s cereals have also seen sugar drop by 36%, salt by 37% and fibre increase by 52%. To celebrate these milestones in its non-HFSS compliance efforts, the breakfast cereal giant commissioned eight up-and-coming artists from around the world to create a series of pieces made entirely out of salt and sugar. The Kellogg’s Reductive Art Exhibition - A Story of Salt and Sugar opened in London (8 September at the OXO Gallery) and will continue its journey to Paris, France, on 15-16 September. The unique gallery of artwork includes a 3D breakfast table spread created by Tim Simpson and sculpted out of 50kg of salt, as well as a recreation of Van Gogh’s famous self-portrait by Q Devine, created using 12,000 sugar cubes. Other artists include Gala Bell, Bashir Sultani and Michelle Wibowo, among others. A literal interpretation The final exhibits use over 200kg of sugar and salt - the equivalent to two adult gorillas - and is the equivalent of what has been removed from Kellogg’s cereals. “People today want more from companies like ours. They not only expect food to taste good, but to do a world of good, too,” said a Kellogg’s spokesperson. “We’re committed to helping address Europe’s chronic lack of fibre by ensuring all of our breakfast foods are either a source of, or high in fibre by the end of 2023. “As a result, all our children’s cereals are now classified as non-HFSS in the UK. We’ve achieved all of this without using artificial sweeteners, flavours or changing our recipes too much to ensure that our food continues to taste great. “As part of our continued efforts to support consumers in making healthier food choices we created The Kellogg’s Reductive Art Exhibition – an art installation to help visualise the amount of sugar and salt that has been removed from our cereals.” The company is hoping the exhibition highlights not only its ongoing commitment to help consumers make healthier breakfast choices, but also that eating healthier can be just as fun, too. Today, that belief is manifested in Kellogg’s Better Days Promise, the company’s promise to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability, and equity, diversity and inclusion (ED&I). Kellogg’s Better Days Promise aims to create better days for 3 billion people by the end of 2030. Copyright - Unless otherwise stated all contents of this web site are © 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
KRAVE Frequently Asked Questions (FAQ)
When was KRAVE founded?
KRAVE was founded in 2009.
Where is KRAVE's headquarters?
KRAVE's headquarters is located at 500 West 5th Street, Austin.
What is KRAVE's latest funding round?
KRAVE's latest funding round is Acq - Fin.
How much did KRAVE raise?
KRAVE raised a total of $21.78M.
Who are the investors of KRAVE?
Investors of KRAVE include Sonoma Brands Capital, Hershey and Alliance Consumer Growth.
Who are KRAVE's competitors?
Competitors of KRAVE include The Good Jerky and 4 more.
Compare KRAVE to Competitors
Tillamook Country Smoker manufactures and distributes jerky, meat sticks and similar snack products primarily through the convenience and grocery retail channels.
The New Primal sells food products, including grass-fed beef jerky and jerky plus trail packs, BBQ and buffalo sauces, marinades, and more.
Chomps makes nutritious beef jerky, replacing all of the gluten and sugars with lean proteins, vegetables, fruit, and healthy fats.
munchrooms develops sustainable, plant-based mushroom jerky. Its snacks come in various flavors, including original, cracked black pepper, chili pepper, and teriyaki. The company was founded in 2019 and is based in San Francisco, California.
Bulk Beef Jerky is a manufacturer of beef jerky products for individual use and wholesale. The company is based in Johnson City, Texas.
The Good Jerky provides a variety of fish jerky products high in protein and omega-3 fatty acids. The company offers sweet and smoky (original), sweet honey teriyaki, and spicy barbecue. The company was founded in 2018 and is based in Saginaw, Texas.