
Koupon
Founded Year
2011Stage
Acquired | AcquiredTotal Raised
$14.88MAbout Koupon
Koupon works with over c-store retailers and CPG brands to launch mobile offer campaigns that drive sales. On December 7th, 2021, Koupon was acquired by PDI Software. Terms of the transaction were not disclosed.
Expert Collections containing Koupon
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Koupon is included in 4 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
1,561 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Grocery Retail Tech
648 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Loyalty & Rewards Tech
362 items
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Ad Tech
3,752 items
Companies offering tech-enabled marketing and advertising services.
Koupon Patents
Koupon has filed 3 patents.
The 3 most popular patent topics include:
- Barcodes
- Encodings
- Identifiers

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/26/2018 | 6/30/2020 | Barcodes, Identifiers, Social networking services, Promotion and marketing communications, Encodings | Grant |
Application Date | 10/26/2018 |
---|---|
Grant Date | 6/30/2020 |
Title | |
Related Topics | Barcodes, Identifiers, Social networking services, Promotion and marketing communications, Encodings |
Status | Grant |
Latest Koupon News
Oct 4, 2022
Company both included in the expansion of retail loyalty programs PDI Technologies, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem, has expanded its Offer Network by integrating its age and identity verification capabilities. Since acquiring Koupon in 2021, PDI has been innovating more effective ways to optimize loyalty and retail promotions that in turn increase brand visibility and sales. These announcements follow other recent integrations and collaborations, as PDI continues connecting convenience. Included with the expansion is the launch of the Deal Hound solution, along with new offers for tobacco and nicotine products from Reynolds Marketing Services Company for age 21+ GasBuddy® tobacco consumers. These announcements follow other recent integrations and collaborations, as PDI continues connecting convenience across the industry. Deal Hound is the newest consumer solution from the PDI Offer Network. By integrating with existing enterprise software for convenience store retailers, Deal Hound directly provides mobile coupons, rebates, and other deals to age 21+ tobacco consumers when they scan their receipts and connect to popular online payment platforms. The solution is designed to enable independent retailers to participate in offers from tobacco brands without the need to fully integrate loyalty technology–a groundbreaking opportunity for the industry since 60.4 percent U.S. convenience stores are single-store operators (according to NACS). “Solutions like Deal Hound benefit everyone in the convenience ecosystem by expanding the reach of offer programs to a much larger audience,” said Jamie Hudson, SVP and GM, Offers & Insights at PDI. “Retailers of any size now can attract deal-seeking consumers and unlock offers targeted to them, while brands can expect increased participation in their programs at significant scale.” The Offer Network expansion from PDI also includes the announcement of new integration with Reynolds Marketing Services Company, a market leader in the transformation of the tobacco industry. With the age and identity verification integrated throughout PDI consumer loyalty programs, Reynolds will be able to reach age 21+ GasBuddy and Fuel Rewards tobacco consumers who are interested in receiving tobacco offers from Reynolds operating companies and their respective brands. “We believe that reaching our audience on location will bring our brands closer to adult consumers at the key moment of purchase during the shopper journey,” said Aaron Burns, Senior Director Digital Commercial Development at Reynolds. “PDI’s popular consumer initiatives – the Fuel Rewards program and GasBuddy – represent more than 20 million active users,” said Mark Coffey, SVP and GM, Consumer Programs at PDI. “Working with Reynolds to enhance promotion reach and learn more about opt-in consumer preferences also helps retailers increase sales and engage more effectively with interested consumers.” Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.
Koupon Frequently Asked Questions (FAQ)
When was Koupon founded?
Koupon was founded in 2011.
Where is Koupon's headquarters?
Koupon's headquarters is located at 5040 Addison Circle, Addison.
What is Koupon's latest funding round?
Koupon's latest funding round is Acquired.
How much did Koupon raise?
Koupon raised a total of $14.88M.
Who are the investors of Koupon?
Investors of Koupon include PDI Software, Paycheck Protection Program, Mercury Fund, Matthew Pritzker Company, Trailblazer Capital and 4 more.
Who are Koupon's competitors?
Competitors of Koupon include 8coupons.
Compare Koupon to Competitors

YipitData provides alternative data for institutional investors. It is a market research firm for the disruptive economy. The company analyzes billions of data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Its on-demand insights team uses technology to identify, license, clean, and analyze data. The company was founded in 2013 and is based in New York, New York.

8coupons is the primary discovery and comparison engine for deals on places to eat, drink, shop, and do stuff nearby. Offering a variety of deals in every zip code throughout the U.S. from content partners like Groupon, Restaurant.com, Amazon, GrubHub, eBay, LivingSocial, Google, Valpak, and others, 8coupons is committed to helping people make the most out of their daily lives by getting the right content, to the right person, at the right time, in the right place.

The Dealmap provides online local deal information. It engages in the daily deal space and crawled deals from various sources and gives users the opportunity to see the deals mapped out around them through its mobile applications, website, and email newsletter. It was founded in 2010 and is based in Menlo Park, California. The company was acquired by Google in August 2011.