Koupon company logo

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koupon.com

Founded Year

2011

Stage

Acquired | Acquired

Total Raised

$14.88M

About Koupon

Koupon works with over c-store retailers and CPG brands to launch mobile offer campaigns that drive sales.On December 7th, 2021, Koupon was acquired by PDI Software. Terms of the transaction were not disclosed.

Koupon Headquarter Location

5040 Addison Circle Suite 250

Addison, Texas, 75001,

United States

214-377-1280

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Expert Collections containing Koupon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Koupon is included in 4 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,420 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

522 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

L

Loyalty & Rewards Tech

326 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.

a

ad tech

3,639 items

Koupon Patents

Koupon has filed 3 patents.

The 3 most popular patent topics include:

  • Barcodes
  • Encodings
  • Identifiers
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/26/2018

6/30/2020

Barcodes, Identifiers, Social networking services, Promotion and marketing communications, Encodings

Grant

Application Date

10/26/2018

Grant Date

6/30/2020

Title

Related Topics

Barcodes, Identifiers, Social networking services, Promotion and marketing communications, Encodings

Status

Grant

Latest Koupon News

PDI Acquires Digital Promotions Provider Koupon

Dec 8, 2021

The deal provides more effective ways for retailers and brands to engage with shoppers, grow sales and obtain insights on buyer behavior. ATLANTA — PDI is enhancing its consumer packaged foods (CPG) offer network reach and capabilities through the acquisition of promotion and data insights solution provider Koupon. The deal will provide both convenience store operators and CPG brands more effective ways to engage with their shoppers to grow sales and obtain insights on buyer behavior. Since its 2011 founding, Koupon has delivered nearly 5 billion offers. Its acquisition enhances PDI's robust Offer Network, which partners with more than 70 brands to deploy personalized, channel-wide promotions and insights to a network of more than 50,000 convenience retail sites. Together, PDI and Koupon will continue to help retailers secure shopper marketing and trade funds from brands to drive promotions that increase shopper engagement. Koupon will also advance PDI's age verification capabilities, expanding the opportunity for age-restricted brands to promote special offers to the right audience at the right time. "Since adding consumer engagement solutions to the PDI portfolio in 2018, we have continued to acquire and build functionality that better connects brands and retailers," said Jamie Hudson, senior vice president and general manager of offers and insights at PDI. "Acquiring Koupon allows us to expand on those investments. We're adding scale to our customer base and customer support teams with both retailers and brands, leveraging the solutions in our current portfolio and adding new capabilities to make those offerings even more robust." Berenson & Co. and Needham & Co. served as exclusive financial advisors to PDI and Koupon, respectively. "Koupon has built an incredible reputation within the convenience industry, bringing incremental value to both retailers and brands," said Koupon CEO Brad Van Otterloo. "Now, with PDI, we can further accelerate the growth of the industry, driving sales and unmatched insights for the convenience retail industry and the brands that serve it." Atlanta-based PDI offers software to help businesses and brands increase sales, operate more efficiently and securely, and improve critical decision-making.

Koupon Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Koupon Rank

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