Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that analyzes consumers’ online behaviors and links this information to offline sales activity. Terms of the transaction were not disclosed. Using Korrelate’s insights on consumer online shopping behaviors and J.D. Power’s Power Information Network® (PIN) data on actual new- and used-vehicle retail transactions, J.D. Power will be able to identify which websites and ad campaigns shoppers are exposed to before they buy their vehicle. Those insights will provide analysis on the effectiveness of automaker, dealer and third-party websites as well as ad campaigns. The acquisition will firmly place J.D. Power in a position to further guide the automotive and advertising industries in their online investments. Korrelate’s unique privacy-safe way of matching anonymous online behaviors, combined with new-vehicle retail sales data from PIN, will create an unparalleled data and analytics platform to measure the effectiveness of digital advertising spending. “Consumer behavior is changing dramatically in today’s Internet-powered world,” said Finbarr O’Neill (pictured), president of J.D. Power. “The auto industry spends billions of dollars annually on digital marketing. Measuring online activity and linking it to actual vehicle sales will enable marketers to measure and optimize their digital strategy.”
This acquisition will allow J.D. Power to provide actionable insights to help automakers, dealers, third-party automotive websites and advertising agencies to quickly and accurately evaluate their websites and online marketing efforts. Additionally, it will help ad networks and online publishers accurately report the effectiveness of those online ads, all with the same, transparent metrics. “Offline sales measurement is the future of the automotive industry’s efforts to measure the success of online campaigns,” said Christian Kugel, vice president of consumer research and analytics at AOL, a Korrelate client. “This metric, combined with traditional key performance indicator (KPI) measurement, creates a more complete, 360-degree view of how to evaluate campaign success. Power’s acquisition of Korrelate is a smart move, and once again shows their commitment to bring scalable, accurate vehicle sales measurement to the forefront of digital automotive metrics. We look forward to working with J.D. Power to redefine how the automotive industry measures the success of online campaigns.”
About J.D. Power and Advertising/Promotional Rules http://www.jdpower.com/about-us/press-release-info
About McGraw Hill Financial www.mhfi.com
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J.D. Power Acquires Korrelate

Power Acquires Korrelate; Expands Capabilities To Measure the Effectiveness of Digital... -- WESTLAKE VILLAGE, Calif., April 23, 2014 /PRNewswire/ --
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J.D. Power Acquires Korrelate; Expands Capabilities To Measure the Effectiveness of Digital Advertising Spending
WESTLAKE VILLAGE, Calif., April 23, 2014 /PRNewswire/ -- J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that measures consumers' online behaviors and links them to offline sales activity. Korrelate's unique privacy-safe way of matching anonymous online behaviors combined with J.D. Power's Power Information Network® (PIN) new- and used-vehicle retail sales data will enable a unique level of timeliness, depth and transparency in measuring the effectiveness of digital marketing. This capability allows J.D. Power to help automakers, dealers, third-party automotive websites and advertising agencies to quickly and accurately evaluate their websites and online marketing efforts. It will also help ad networks and online publishers accurately report the effectiveness of those online ads, all with the same, transparent metrics. "We are delighted to add Korrelate and its cutting-edge capabilities to J.D. Power," said Finbarr O'Neill, president of J.D. Power. "Consumer behavior is changing dramatically in today's Internet-powered world. The auto industry spends billions of dollars annually on digital marketing. Measuring online activity and linking it to actual vehicle sales will enable marketers to measure and optimize their digital strategy. "
Using Korrelate's insights on consumer online shopping behaviors and PIN data on actual new- and used-vehicle retail transactions, J.D. Power will be able to identify which websites and ad campaigns shoppers are exposed to before they buy their vehicle. By linking online shopping behaviors to actual retail sales, J.D. Power will be able to measure and enhance the effectiveness of automaker, dealer and third-party websites and ad campaigns. "Offline sales measurement is the future of the automotive industry's efforts to measure the success of online campaigns," said Christian Kugel, vice president of consumer research and analytics at AOL, a Korrelate client. "This metric, combined with traditional key performance indicator (KPI) measurement, creates a more complete, 360-degree view of how to evaluate campaign success. Power's acquisition of Korrelate is a smart move, and once again shows their commitment to bring scalable, accurate vehicle sales measurement to the forefront of digital automotive metrics. We look forward to working with J.D. Power to redefine how the automotive industry measures the success of online campaigns. "
Media Relations Contacts
Jeff Perlman; Brandware Public Relations; Woodland Hills, Calif.; 818-317-3070; jperlman@brandwarepr.com
John Tews; Troy, Mich.; 248-680-6218; media.relations@jdpa.com
About J.D. Power and Advertising/Promotional Rules http://www.jdpower.com/about/index.htm
About McGraw Hill Financial www.mhfi.com  
SOURCE  J.D. Power


J.D. Power Acquires Korrelate; Expands Capabilities To Measure the Effectiveness of Digital Advertising Spending

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Korrelate, an Orlando measurement and analytics company, has been acquired by J.D. Power, a business unit of McGraw Hill Financial. The terms of the acquisition were not disclosed. Korrelate analyzes consumers’ online behaviors and links the information to offline sales activity. “We are delighted to add Korrelate and its cutting-edge capabilities to J.D. Power,” said Finbarr O’Neill, president of J.D. Power. “Consumer behavior is changing dramatically in today’s Internet-powered world. The auto industry spends billions of dollars annually on digital marketing. Measuring online activity and linking it to actual vehicle sales will enable marketers to measure and optimize their digital strategy.” Using Korrelate’s insights on consumer online shopping behaviors and PIN data on actual new- and used-vehicle retail transactions, J.D. Power will be able to identify which websites and ad campaigns shoppers are exposed to before they buy their vehicle. By linking online shopping behaviors to actual retail sales, J.D. Power will be able to measure and enhance the effectiveness of automaker, dealer and third-party websites and ad campaigns. “Offline sales measurement is the future of the automotive industry’s efforts to measure the success of online campaigns,” said Christian Kugel, vice president of consumer research and analytics at AOL, a Korrelate client. “This metric, combined with traditional key performance indicator (KPI) measurement, creates a more complete, 360-degree view of how to evaluate campaign success. J.D. Power’s acquisition of Korrelate is a smart move, and once again shows their commitment to bring scalable, accurate vehicle sales measurement to the forefront of digital automotive metrics. We look forward to working with J.D. Power to redefine how the automotive industry measures the success of online campaigns.” Read more here .
 


Korrelate Acquired by J.D. Power

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Advertisers and publishers are still struggling to connect online  marketing messages with offline sales, which could boost demand and  prices for online ads. To this end, online video ad platform  TidalTV is tapping Korrelate for sales attribution using its  census-based O2O (online-to-offline) measurement service. The  O2O service, which so far is focused on automotive purchases, is based  on non-identifying data received from third parties about the past  behavior of a user’s Web browser, based on the Web pages visited. This  data is used to put group users into segments, which are then targeted with  relevant advertising. It is combined with offline data to determine ad  effectiveness. The offline consumption information is drawn from RL  Polk’s household-level make and model purchase data from vehicle  registrations. This  method is sensitive to privacy concerns, according to Korrelate, because  it doesn’t require any identifying information about the viewer, and no  offline data can be tied back to an individual online user. TidalTV  will first deploy Korrelate’s O2O service on behalf of automotive  advertising clients, allowing them to determine how many users who view  an online video ad actually go on to purchase a vehicle, as well as the  type of vehicle purchased in these cases. This, in turn, should help  automotive advertisers target ads to consumers more effectively. Korrelate says it can also handle sales attribution for additional  categories like CPG. In  September of this year, TidalTV announced a deal to serve ads in  over-the-top programming delivered by Roku boxes. The ads will run as  pre-rolls in some Roku content. In March, the company introduced a  mobile ad component, with video ad units delivered in HTML5 format  through prominent placements in mobile content and applications. 35


TidalTV Taps Korrelate For Offline Sales

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ADOTAS – Korrelate , provider of the first census-based, privacy-sensitive link between digital marketing efforts and purchases, announced a partnership today with TidalTV , giving the video advertising platform and solutions provider access to Korrelate’s O2O (online to offline) solution. This solution is meant to help advertisers supplement click-throughs and other COA metrics with a census-based correlation to actual purchases. Through this partnership, TidalTV will be able to connect online in-stream video ads to offline purchases on behalf of their automotive advertising clients. Automotive advertising is one of the largest verticals in online video. Using the O2O solution, these advertisers will now be able to determine how many users who view the online video ad actually purchase a vehicle, and if so, what type of vehicle they purchased. The technology can also determine the most appropriate consumers to target and measure how exposure to a given ad directly influences purchase behavior. Scott Ferber, chairman and CEO of TidalTV, stated, “By marrying the addressable targeting capabilities of online video with the real-world purchasing data provided through Korrelate, we can offer automotive advertisers the first solution that truly allows them to measure, optimize and maximize their investment in the medium.”
Curt Viebranz, CEO of Korrelate, said, “Our new video partner now has a resource that isn’t replicated by TV. The ability to tie online marketing to offline purchases will help pave the way for the influx of branding dollars online.”
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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.


Korrelate Teams With TidalTV To Take On The Automotive Industry

Visual IQ produces cross channel marketing intelligence software products. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix, both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ

Needham , MA> October 15 , 2012 - Cross-channel marketing intelligence software provider Visual IQ and online-to-offline marketing solution provider Korrelate today announced the availability of IQ for Automotive , an integration of Visual IQ s IQ attribution management product with Korrelate s O2O dual-blind attribution platform .

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Videology, formerly TidalTV, is an online video platform for premium ad-supported content using the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic. The Videology Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. This is done through mathematically driven analyses and allocation of data that allows the company to target precise consumer segments at scale by demographics, psychographics and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, while simultaneously allowing content partners to monetize the audience base more effectively. By leveraging the power of consumer data with our ad decisioning capabilities, Videology increases accountability, optimizes performance and raises advertising ROI within video campaigns.

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Korrelate, formerly adsummos, is focused on correlating online media spending to offline purchases in a privacy-safe manner. Its online-to-offline (O2O) solution allows marketers to directly connect their digital marketing spend to consumers who purchase products offline.

Name	Work History	Title	Status
Matthew Goldstein	Tacoda	Executive Vice President	Current
Daniel Jaye	AOL, Tacoda, Engage, Fidelity Investments, Epsilon, and Accenture	Founder, Chief Executive Officer	Former

Name	Matthew Goldstein	Daniel Jaye
Work History	Tacoda	AOL, Tacoda, Engage, Fidelity Investments, Epsilon, and Accenture
Title	Executive Vice President	Founder, Chief Executive Officer
Status	Current	Former

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