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korrelate.com

Stage

Acquired | Acquired

About Korrelate

Korrelate, formerly adsummos, is focused on correlating online media spending to offline purchases in a privacy-safe manner. Its online-to-offline (O2O) solution allows marketers to directly connect their digital marketing spend to consumers who purchase products offline.

Korrelate Headquarter Location

Orlando, Florida,

United States

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Expert Collections containing Korrelate

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Korrelate is included in 1 Expert Collection, including Fintech.

F

Fintech

7,442 items

US-based companies

Korrelate Patents

Korrelate has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/29/2013

11/17/2015

Trees (data structures), Associative arrays, Abstract data types, Data types, Legal terminology

Grant

Application Date

7/29/2013

Grant Date

11/17/2015

Title

Related Topics

Trees (data structures), Associative arrays, Abstract data types, Data types, Legal terminology

Status

Grant

Latest Korrelate News

J.D. Power Acquires Korrelate

Apr 23, 2014

Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that analyzes consumers’ online behaviors and links this information to offline sales activity. Terms of the transaction were not disclosed. Using Korrelate’s insights on consumer online shopping behaviors and J.D. Power’s Power Information Network® (PIN) data on actual new- and used-vehicle retail transactions, J.D. Power will be able to identify which websites and ad campaigns shoppers are exposed to before they buy their vehicle. Those insights will provide analysis on the effectiveness of automaker, dealer and third-party websites as well as ad campaigns. The acquisition will firmly place J.D. Power in a position to further guide the automotive and advertising industries in their online investments. Korrelate’s unique privacy-safe way of matching anonymous online behaviors, combined with new-vehicle retail sales data from PIN, will create an unparalleled data and analytics platform to measure the effectiveness of digital advertising spending. “Consumer behavior is changing dramatically in today’s Internet-powered world,” said Finbarr O’Neill (pictured), president of J.D. Power. “The auto industry spends billions of dollars annually on digital marketing. Measuring online activity and linking it to actual vehicle sales will enable marketers to measure and optimize their digital strategy.” This acquisition will allow J.D. Power to provide actionable insights to help automakers, dealers, third-party automotive websites and advertising agencies to quickly and accurately evaluate their websites and online marketing efforts. Additionally, it will help ad networks and online publishers accurately report the effectiveness of those online ads, all with the same, transparent metrics. “Offline sales measurement is the future of the automotive industry’s efforts to measure the success of online campaigns,” said Christian Kugel, vice president of consumer research and analytics at AOL, a Korrelate client. “This metric, combined with traditional key performance indicator (KPI) measurement, creates a more complete, 360-degree view of how to evaluate campaign success. Power’s acquisition of Korrelate is a smart move, and once again shows their commitment to bring scalable, accurate vehicle sales measurement to the forefront of digital automotive metrics. We look forward to working with J.D. Power to redefine how the automotive industry measures the success of online campaigns.” About J.D. Power and Advertising/Promotional Rules http://www.jdpower.com/about-us/press-release-info About McGraw Hill Financial www.mhfi.com Subscribe to the free Adotas.com Newsletter Adotas was not involved in the creation of this content. All information is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

  • Where is Korrelate's headquarters?

    Korrelate's headquarters is located at Orlando.

  • What is Korrelate's latest funding round?

    Korrelate's latest funding round is Acquired.

  • Who are the investors of Korrelate?

    Investors of Korrelate include J.D. Power and Avalon Ventures.

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