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kontera.com

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Founded Year

2003

Stage

Acquired | Acquired

Total Raised

$34.8M

Valuation

$0000 

Revenue

$0000 

About Kontera Technologies

Kontera Technologies understands and activates the world's content. The Kontera Content Activation platform analyzes and correlates daily "conversations" and content views, in real time, from across 15,000 exclusive publishers, the majority of the comScore top 1,000 sites, and major social destinations. Kontera's platform delivers optimal results by dynamically activating brands' owned content, advertising, social and independent content, within the ideal Display, Mobile and Social contexts.

Kontera Technologies Headquarter Location

1940 Bryant Street First Floor

San Francisco, California, 94110,

United States

415-558-7780

Latest Kontera Technologies News

SingTel subsidiary Amobee acquires two US-based firms

Sep 16, 2014

Caption  SINGAPORE: SingTel made its largest investment in the digital space two years ago when it bought Amobee. Now, through Amobee, it has completed the acquisition of two more firms - Adconion Direct and Kontera Technologies - totalling almost S$450 million. Adconion's expertise is in digital marketing across channels, such as social media, email and videos; while Kontera's technology helps brands analyse consumers' reactions to their advertising campaigns.  Amobee said the integration of both companies will broaden the reach and effectiveness of its advertising. Said Mr Mark Strecker, CEO of Amobee: "Adconion brings us a lot of scale and relationships with the big advertisers. They have customers in the US, for example, Kellogg, P&G, Unilever, Sprint, big advertisers - we traditionally did not have relationships with them. "And Kontera brings us the ability to know how effective is the brand in the digital sphere, and be able to measure that so we can do more effective marketing campaigns. " Consulting firm AT Kearney estimates that internet digital advertising revenues grew by almost 20 per cent between 2011 and 2013, and that mobile advertising revenues almost doubled over the same period. In total, global digital advertising revenues for 2013 are estimated at about US$130 billion (S$164 billion). AT Kearney said that the acquisitions can help consolidate SingTel's position in the fast growing, competitive industry. Mr Naveen Menon, partner and head of Communications, Media and Technology Practice for Asia Pacific at AT Kearney, said: "SingTel has made an interesting move by entering into the digital advertising space, because it will start to compete more against the Googles, Facebooks, Yahoos and MSNs of this world. SingTel entering into these two acquisitions and consolidating their position in this space, will enable it to compete more aggressively against serious competitors like Google and Facebook and Yahoo. " While acquisitions are a quick way for the telco to diversify away from traditional voice and messaging services, experts said it is not necessarily cheap nor is it a recipe for success. But with SingTel's scale and expertise, Amobee is well-positioned to become a significant player in digital advertising. - CNA/ac

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Expert Collections containing Kontera Technologies

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Kontera Technologies is included in 2 Expert Collections, including Portfolio Company Matchmaking M&A.

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Portfolio Company Matchmaking M&A

389 items

Companies that have raised since 2009 that were acquired by one of their investors other portfolio companies

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ad tech

3,632 items

Kontera Technologies Patents

Kontera Technologies has filed 9 patents.

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4/2/2007

7/18/2017

Promotion and marketing communications, Advertising, Web service providers, Web service specifications, Internet advertising methods

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