Kontagent is a user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile Web. The company's platform kSuite provides deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service.
Missing: Kontagent's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: Kontagent's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Latest Kontagent News
Sep 24, 2014
Follow Science Inc. , an LA-based group that invests in and builds media and ecommerce companies, has announced the acquisition of mobile gaming ad network PlayHaven from the Upsight analytics service. Upsight was created earlier this year as the product of a merger between PlayHaven and Kontagent. Now, the company has decided to shed the advertising side in order to focus on Kontagent’s marketing business. Andy Yang, Upsight’s CEO, outlined two main reasons for the decision to sell off the ad network: focus and neutrality. Upsight has benefitted from the combination of PlayHaven’s marketing tools and Kontagent, and now it’s ready to go all-in on its analytics roadmap. “We need to be a neutral party,” Yang said. “Having our own ad network introduces some conflicts of interests.” Science Inc. and Upsight will continue to work together for the long-term, as both parties will be able to send their clients to the other for analytics or monetization help. “We see this as the beginning of a long and fruitful partnership,” Yang said. While Upsight will take a short-term hit in profits by selling off its ad network, the company will now only have to deal with a single business model. The lump sum from Science will be invested back into Upsight’s product as it expands to verticals beyond gaming. “We felt keeping the ad network was going to continue to slow us down,” Yang said. “Long-term this is much better for us financially than the structure we had previously.” On Science’s end, the startup studio brings in-house another component that it needs for its companies. PlayHaven will merge with Science’s existing ChirpAds business as it eyes how to improve distribution and behavioral targeting for its portfolio. PlayHaven also benefits from having a largely millennial user base, a demographic that Science has gone after aggressively with companies like Dollar Shave Club .
Kontagent Frequently Asked Questions (FAQ)
When was Kontagent founded?
Kontagent was founded in 2007.
Where is Kontagent's headquarters?
Kontagent's headquarters is located at 201 Mission Street, San Francisco.
What is Kontagent's latest funding round?
Kontagent's latest funding round is Series C.
How much did Kontagent raise?
Kontagent raised a total of $23.04M.
Who are the investors of Kontagent?
Investors of Kontagent include GGV Capital, Upsight, Altos Ventures, Maverick Capital, Battery Ventures and 12 more.
Who are Kontagent's competitors?
Competitors of Kontagent include Mixpanel and 1 more.
Compare Kontagent to Competitors
Kubit is a product analytics platform that runs directly on a cloud data warehouse. The platform delivers self-service product insights to help better understand user behavior, improve engagement retention, and fuel product growth. It was founded in 2018 and is based in Oakland, California.
Heap automatically collects and organizes customer behavioral data, allowing businesses to analyze customer experiences and create products without the typical costs associated with analytics implementations. It automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more, to allow users to retroactively analyze data without writing code.
Kissmetrics is a customer engagement automation platform that offers behaviour-based engagement data and services. It helps to identify, understand and improve the metrics that drive an online business, offers behavioral analytics, segmentation and email campaign, enabling businesses to measure, recognize and attribute actions to specific customers across multiple digital devices. It is based in Corte Madera, California.
Pendo is a product cloud that helps digital product teams and application owners deliver software experiences to users. The Pendo Product Cloud surfaces insights from product usage patterns, user sentiment, and user feedback to help product teams understand how people are using their products. Teams then use these insights to improve the product experience with smarter product decisions, in-app messages, guides, and product walkthroughs.
Trackur offers online reputation monitoring technology.
Countly is a mobile application analytics platform. It collects data from mobile applications, processes this data in real-time and gives advanced tools to understand users better.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.