Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Clients, such as mom-and-pop shops and established companies, leverage Klaviyo to acquire, engage, and retain customers and grow on their own terms. Klaviyo was founded in 2012 and is based in Boston, Massachusetts.
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Research containing Klaviyo
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CB Insights Intelligence Analysts have mentioned Klaviyo in 7 CB Insights research briefs, most recently on Nov 10, 2022.
Expert Collections containing Klaviyo
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Klaviyo is included in 4 Expert Collections, including Conference Exhibitors.
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Latest Klaviyo News
Nov 17, 2022
Canadian discount store chain, Giant Tiger, has launched a new website and an end to end tech stack replacement.In a LinkedIn post, Simon Rodrigue, SVP & Chief Digital Officer at Giant Tiger, said: “Excited to be working with Shopify on the Shopify Plus platform building out an experience to help Canadians save with a smile.”He added: “Thanks to all of the teams at Giant Tiger, our lead development partners at Diff and our technology partners at Algolia, Contentful, Segment, ShipHero, Akeneo, Sitation, 6 River Systems, Alumworks, Noibu, Yotpo, Klaviyo, Gorgias, Plobal Apps - it takes a powerful team, dedicated to a cause to make it happen.”In a Twitter post, Aaron Rubin, Founder and CEO at ShipHero, described the project as “the biggest Shopify ecosystem news you haven’t heard”. In the biggest Shopify ecosystem news you haven’t heard:Giant Tiger, the $2B Canadian Retailer, ripped out their tech stack and replaced it with Shopify Plus, ShipHero and several other modern tech companies. pic.twitter.com/h5bupEmMye— Aaron Rubin (@AaronandML) November 15, 2022 Come on and do something newThe Shopify Black Friday Cyber Monday Report has revealed how consumers plan to buy differently this holiday season. The study of more than 2,000 consumers and 1,000 SMBs in the UK - which is part of a global research programme surveying 24,000 consumers and 9,000 businesses in 12 countries - shows a shift away from “stack them high, sell them cheap” towards high quality, durable products. It also highlights how customers want to stay connected to the brands they love, even if they’re not currently in a position to buy. 42% of UK consumers are cautious about spending, driven by the cost-of-living crisis, the recent interest rate rise by the Bank of England, and expectations of a protracted recession. As a result, 78% have reduced their disposable spending this holiday season - the third highest proportion globally - and 49% are putting more money aside this year than they have done previously (varying from 68% of Gen Z to just 30% of those aged over 65).65% are more likely to do the majority of their holiday shopping during Black Friday/Cyber Monday to get more value for money.At the same time, however, shoppers want quality products built to last. 66% are looking to spend money on higher quality products that will last a long time and a further 35% are planning to spend on days out, such as to amusements or paid events.UK consumers are open to new experiences, and are willing to shop via online and social platforms more than ever. Nine in ten shoppers say they are just as likely or more likely to shop in an online store than a year ago, 88% are purchasing the same or more in-store and 72% are just as likely or more likely to discover new products to purchase when scrolling through social media than a year ago. What’s more, they are receptive to direct contact from businesses.66% say it’s important that brands communicate with them about Black Friday Cyber Monday offers. 72% (7% higher than the global average) are willing to buy a rival brand’s product to save money. 42% would do so for a superior product. A quarter of respondents would in order to get access to potential exclusive discounts, shows that regular communication is vital with British shoppersEva Sonaike of luxury interiors brand Eva Sonaike says: “We’ve seen a decrease in sales in the UK, particularly in the last five months. Interestingly, though, the decrease in sales has not meant a decrease in contact.”“Instagram engagement particularly is at a high, as customers want to stay in touch with the brand - and specifically the people behind it - even if they can’t buy right now.”“In straitened times, the tone of the sales season will be different this year. For us, that means any promotion we run will give something back, by partnering with a charity and giving them a share of any income from flash sales.”Businesses are recognising this shift. 93% of businesses believe it’s paramount to build a direct relationship with customers. 45% in the UK say reaching consumers organically via word of mouth on social media is more important than ever and a third are investing in improvements in and implementation of digital infrastructure to do more online sales to ensure future resilience.Shimona Mehta, Managing Director, EMEA at Shopify, says: “Since smartphones came into our hands, people don’t go shopping any more, we are shopping all of the time. The high street is also still critically important to consumers, with nine in ten planning to shop in-store.”“The businesses that will be resilient for the long term are those that enable customers to shop from wherever they already are. We’re seeing brands like Gymshark open huge new flagship stores to serve customers online and on the high street.”“This research shows that consumers want to spend but will research longer and take more consideration over where and how they spend. Brands should take note, and factor that into how they engage ahead of this key time.”
Klaviyo Web Traffic
Klaviyo Frequently Asked Questions (FAQ)
When was Klaviyo founded?
Klaviyo was founded in 2012.
Where is Klaviyo's headquarters?
Klaviyo's headquarters is located at 125 Summer St., Boston.
What is Klaviyo's latest funding round?
Klaviyo's latest funding round is Corporate Minority.
How much did Klaviyo raise?
Klaviyo raised a total of $778.5M.
Who are the investors of Klaviyo?
Investors of Klaviyo include Shopify, Summit Partners, Accel, Morgan Stanley, Lone Pine Capital and 13 more.
Who are Klaviyo's competitors?
Competitors of Klaviyo include Monetate, Voxie, ForMotiv, Bloomreach, Bellwethr, edrone, Charles, Konnecto, Postscript, Lily AI and 46 more.
Compare Klaviyo to Competitors
ActiveCampaign helps businesses grow by strengthening their relationships with customers through utilizing a blend of automation and human touch. Companies are able to automate many behind-the-scene processes and communicate with customers across channels with personalized, intelligence-driven messages.
Attentive is a personalized mobile messaging platform that helps e-commerce and retail brands connect with consumers. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber - whether it's a cart abandonment reminder, a notice about an exclusive sale, or product recommendations.
Bloomreach offers a suite of cloud-based software that connects both customer and product data to personalize customer touchpoints and enable revenue-driving, digital commerce experiences. Its Commerce Experience Cloud includes three product pillars: Discovery, which offers AI-driven search and merchandising; Content, which offers a headless content management system (CMS); and Engagement, which offers a customer data platform (CDP) and marketing automation solutions. Bloomreach serves commerce companies all over the world. It was founded in 2009 and is based in Mountain View, California.
SendinBlue provides a SaaS solution that enables B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through digital marketing campaigns, transactional messaging, and marketing automation. Through its customizable suite of digital marketing services, users can design, send and track integrated campaigns via email, SMS, and other advertising channels. The company was founded in 2012 and is based in Paris, France.
Persado is a provider in marketing persuasion technology, a new category within digital marketing. Persado's platform generates persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado's software linguistically engineers the optimal language, replacing the guesswork of copywriting.
Bluecore offers personalized retention emails for e-commerce firms. Bluecore automatically determines which emails to send in real-time.
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