May 22, 2022

May 20, 2022 Having reached a new user milestone, Klarna is to host a three-day event this month that’ll reward customers with their ‘dream purchase’. ‘Dream Deal Days’ is set to take place between 27 May and 29 May. Through its established relationship with various major retail brands, users will gain access to attractive deals and exclusive product releases for three days only. The promotion will be available through Klarna’s main site, its associated app and via participating merchant websites. The promotion coincides with the arrival of Klarna’s 150 millionth user, whilst the platform has now also drawn in its 400,000th merchant partner. David Sandström “To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of Dream Deal Days,” says Klarna’s chief marketing officer David Sandström. Klarna’s recent survey of more than 19,000 consumers from 19 countries highlighted that approximately half currently have an item they would describe as ‘their ideal dream purchase’, while almost as many are planning to make a dream purchase for someone other than themselves. And even though 37 per cent argue that it’s impossible to put a price tag on what should be considered a dream purchase, 62 per cent stated that they hadn’t made the purchase yet because the item they had in mind was too expensive. Partnering with retailers from the fashion, electronics, beauty and homeware sectors, Klarna has used its users’ in-app wishlists to determine the direction and scope of what’s on offer, with the event poised to help consumers take advantage of deals on dream purchases. “This event is Klarna’s opportunity to give back to our community, presenting our users with the chance to purchase exclusive deals at great prices however they choose to pay,” continues Sandström. In addition, there is also the opportunity to win prizes by entering a competition that Klarna has organised to celebrate some of the milestones of its 17-year history. The competition entry form will be discoverable on Klarna.com from 20 May to 29 May. “Seventeen years ago, Klarna set out on a journey to achieve one mission; to make payments simple, safe and smooth for millions of people across the globe,” concludes Sandström. “Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams.” This promotion has come shortly after the payments provider introduced a live chat and video call service on its platform in an attempt to better connect shoppers to the products and services they’re buying. In similar developments, the platform also announced that it would start reporting its customer data to credit agencies, advising them who pays on time and who falls behind on their debt. This was a central feature of a recent ‘News and Views’ podcast, hosted by The Fintech Times, which you can tune in to here . Author