Her estranged husband is understood to be dating Bradley Cooper's ex, Irina Shayk.

But Kim Kardashian had business on the brain when she took to Instagram on Friday to tease her new Camo Collection for her makeup line, KKW Beauty...

Instagram

Kim Kardashian Ensured All Eyes Were on Her Jaw-Dropping Figure

Andrew Stanleick
Kris Jenner , the ultimate momager, is stepping aside as chief executive officer of Kylie Cosmetics and Kylie Skincare. Coty Inc., which spent $600 million for 51 percent of the brands, revealed that Andrew Stanleick, executive vice president, Americas, will also become the global CEO of Kylie Jenner ’s beauty business and oversee the management of Kim Kardashian West’s beauty brand. Coty paid $200 million for 20 percent of KKW Beauty in a deal that closed in January. Stanleick has also been promoted to Coty’s global leadership team. Kris Jenner will remain on the board of King Kylie LLC, the joint venture created between Coty and the brands, to whom Stanleick reports in his role as CEO. The appointment comes at a critical time for the business. Kylie Cosmetics is set to unveil an entirely new range this summer, as well as a new direct-to-consumoer platform where consumers will be able to access the entire lineup across color cosmetics and skin care for the first time. Kim Kardashian West, meanwhile, is readying her first foray into skin care, set to launch sometime in Coty’s fiscal year 2022, which starts in July. “Kylie’s business was impacted by COVID-19, but it is coming out of it strongly,” Stanleick said. “The engagement is huge and the following enormous. You’re talking 230 million followers and counting just on Instagram — you’re talking levels like Nike and Starbucks.”
You May Also Like
During Coty’s last earnings call, company CEO Sue Nabi acknowledged that the disruption to Kylie Cosmetics’ supply chain as a result of litigation with manufacturer Seed Beauty has negatively impacted performance, but said the upcoming refresh of the brand this summer is expected to revive sales. “Kylie Cosmetics sales in recent months have been limited by the completion of the former manufacturing contract and transition from Kylie’s previous manufacturing supplier even as demand for cosmetic broadly remains weak,” Nabi said. “However, the launch of the new Kylie Cosmetics line remains on track for this summer. “While we cannot reveal many details just yet, we are excited about this new initiative built on a true collaboration between Kylie and Coty,” Nabi continued, “which will include an updated cosmetic product assortment and omnichannel approach and a best-in-class website and platform, which will allow consumers to seamlessly shop the full assortment of Kylie Cosmetics and Kylie skin care products.”
Stanleick, who has been one of the primary architects of the revival of Cover Girl , will be instrumental to integrating the brands into the Coty universe. “The key objective with both Kylie Jenner and Kim Kardashian West is partnering closely with both of them to globalize the brands and expand the categories,” he said. “It is a powerful network [that] we can create together, leveraging each other’s core strengths and capabilities. “Kylie and Kim are both at the forefront of beauty trends,” Stanleick continued, “and what Coty can offer is our vast distribution network globally and great access to expertise in terms of beauty categories and formulas across many different categories.”
Geographically, the focus in the immediate future will be to accelerate growth in key existing markets including the U.S., the U.K. and Germany, said Stanleick, whose international experience includes a seven-year stint in Asia. While China is a key plank in Coty’s overall growth plan, Stanleick said for Kylie and KKW, Asia will be “evaluated as part of our roadmap of growth for the next years,” noting “there is still much growth to be had in terms of our existing markets.”
In addition to d-to-c, both brands are sold at Ulta Beauty. Stanleick declined comment when asked if either would be part of the partnership between Ulta Beauty and Target, which is expected to debut in the second half of this year.

Ulta Beauty

Coty

Kylie Cosmetics

Kris Jenner

Andrew Stanleick Named CEO of Kylie Jenner’s and Kim Kardashian West’s Beauty Businesses

Here's Why Coty Is Relaunching Kylie Cosmetics
Coty makes a statement—revealing a few details, giving us 'the scoop.' There is only 1 image on Kylie Cosmetics' Instagram—all photos were deleted. Marie Redding, Senior Editor05.11.21
The Internet is buzzing about how Kylie Cosmetics' website is blank , with the message, "Something is Coming." The brand's Instagram is also blank —every photo has been deleted, except one. Kylie Jenner is standing alone against a blank wall, arms to her side, in a pink satin bra and matching leggings. Allure writes, "The brand's website is just a landing page, and the products are deeply discounted at Ulta Beauty. What is going on?!" Bustle said : "What is going on with Kylie Cosmetics? The brand's Instagram only has one post." And, "It’s left her followers scrambling to figure out what this could possibly mean. Perhaps Jenner is signaling the beginning of a new era for the brand?" What's Coming? We Asked Coty
Coty sent Beauty Packaging the following statement:
"The launch of the updated Kylie Cosmetics line remains on track for this summer, and you may have already begun to see Kylie’s posts on the brand’s social media channels hinting at this." "While we cannot reveal many details just yet, we are excited about this new initiative, built on a true collaboration between Kylie and Coty, which will include a refreshed cosmetics product assortment, an omnichannel approach, and a best-in-class DTC website and platform which will finally allow consumers to seamlessly shop the full assortment of Kylie’s cosmetics and skincare products. " 
Consumers will now have the ability to shop directly from Instagram, we suspect. Plus—Kylie Cosmetics may be combined with Kylie Skin. We had a hunch that this change was in the works, since number four on Coty's list of "strategic priorities" is: "Build E-Commerce and Direct-To-Consumer Expertise and Capabilities." (Revealed in this presentation at a recent investor meeting.) We recently covered what Coty has already done with CoverGirl, in an effort to meet its number one strategic priority, which is—"Stabilize consumer beauty makeup brands and mass fragrances. "  Changes to CoverGirl's packaging and the brand's  repositioning  are on track with  this goal. Coty states that its other strategic priorities are: "Accelerate luxury fragrances and become a key player in prestige makeup," at number two; "Build skincare portfolio in both divisions," listed at number three; "Expand in China" is number five; and "Become a leader in sustainability" is in the last spot, at number six. See further details from Coty's Sue Nabi, CEO, in this recent earnings call  transcript  —when Coty reported a gradual recovery in Q3 of 2021. Will Coty Change Kylie's Packaging? We suspect the Kylie Cosmetics' logo will change, especially since there was a bit of controversy  over Kylie's "dripping lips" graphic, which is the brand's logo on social media and prominent design element on some of its packaging. If we had to guess, we'd say a redesign might include Jenner's face since she is what 'sells' the brand. Packaging for past collections featured images of Kylie, as well as other members of the Kardashian 'Klan,' including this limited edition Kendall Collection that featured both sisters. We also heard Coty has plans to change Kim Kardashian's trademark, KKW Beauty. The initials KKW are for Kim Kardashian West, and Kim recently filed for divorce from Kanye West. Nabi tells Bloomberg , "We’re not using her current trademark for all the reasons you can imagine.” Coty first announced it was acquiring 20% of Kardashian's business last June—and completed the deal  earlier this year. We'll pass on all the packaging details as soon as we know more about the relaunch of Kylie Cosmetics—stay tuned. Related Breaking News
Marie Redding, Senior Editor 05.11.21
Charles Sternberg, Assistant Editor 05.11.21
Charles Sternberg, Assistant Editor 05.10.21
Charles Sternberg, Assistant Editor 05.10.21
Marie Redding, Senior Editor 05.10.21
Jamie Matusow, Editor-in-Chief 05.10.21
Marie Redding, Senior Editor 05.10.21
Charles Sternberg, Assistant Editor 05.10.21
Charles Sternberg, Assistant Editor 05.10.21
Marie Redding, Senior Editor 05.10.21
Marie Redding, Senior Editor 05.07.21
Charles Sternberg, Assistant Editor 05.07.21
Charles Sternberg, Assistant Editor 05.07.21
Charles Sternberg, Assistant Editor 05.06.21
Marie Redding, Senior Editor 05.06.21
Trending

M&S Energy

Here\'s Why Coty Is Relaunching Kylie Cosmetics

A popular shapewear brand founded by reality TV star Kim Kardashian has raised a round of venture capital funding giving it a robust valuation. Skims, the shapewear brand, has raised a $154 million round giving it a valuation of $1.6 billion. The round was led by Thrive Capital, a VC firm founded and chaired by Joshua Kushner, the husband of model Karlie Kloss and brother of former Trump Senior Advisor Jared Kushner. Existing investors Imaginary Ventures and Alliance Consumer Growth also participated in the round. Skims' $154 million round was a Series A round and the shapewear brand's first big outside round. It signals major success for the brand launched just two years ago by Kardashian. According to reports , the brand made $145 million in sales last year. Kardashian guided Skims to make a few hundreds of millions in sales in just two years on the backs of her fame and social media power. Skims has gained popularity with young shoppers with its shapewear and bodysuits made primarily for women. Skims is now the second billion-dollar brand to be associated with Kim Kardashian after KKW Beauty. Last year, she sold a 20% stake in KKW Beauty to cosmetics giant Coty in a deal valuing the brand at $1 billion. After Skims' new fundraising, Kim Kardashian remains the brand's biggest shareholder. The fundraising announcement came just shortly after Forbes anointed Kardashian as a billionaire .

Karlie Kloss

With VC

Kim Kardashian’s Shapewear Brand Skims Valued At $1.6B With VC Round

KKW Beauty launches a trio of new scents
KKW Beauty launches a trio of new scents
KKW Beauty launches a trio of new scents
In Irish fashion news , Kim Kardashian has collaborated with her friend and florist Jeff Leatham for her new range of scents released under her KKW Beauty label. The 40-year-old Californian reality star and businesswoman has teamed up with her long-time friend Jeff Leatham to design a trio of fine unisex fragrances that can be worn throughout the day based on your mood to create a calming, intoxicating and sensual vibe. This new collaboration is a first for Kim who normally collaborates family members including her mom Kris Jenner and other sibling Kendall Jenner to develop fragrances for her collections. The new trio of scents are part of her eighth perfume collection under her KKW Beauty brand which come in beautifully designed bottles which can double as vases that can hold a small amount of water at the tip. Kim Kardashian who set up her beauty label back in 2017, completed the sale of a 20% stake in her KKW Beauty to multinational beauty company Coty back in January of this year for a whopping $200 million dollars. Chatting to online fashion and beauty magazine, WWD, about her new scents and collaboration with friend Jeff Leatham, Kim told them “I’ve known Jeff for over 10 years, and every time we work together, it’s magic,”
“Previously, I’d only developed fragrances with my mom and my sisters, and between Jeff’s incredible vision for what’s aesthetically beautiful, and the scent work that he manifests when working with florals, I knew we’d create something meaningful. I’ve always collected fragrance bottles so imagining something that could live on as a bud vase was very interesting to us and bringing that connection back to the florals. We developed the scents as unisex fragrances that can be worn throughout the day based on your mood to create a calming, intoxicating and sensual vibe.”
There are also rumours that Kim Kardashian is gearing up to expand her KKW Beauty range later this year by introducing skin care, hair care, personal care and nail products as an extension of their beauty ranges. Kim’s new trio of scents Desert Rose,” “Jasmine Air” and “Night Iris will go on sale at KKWbeauty.com this coming Friday 23 April 2021.

KKW Beauty launches a trio of new scents

Chief Commercial Officer

Stila Cosmetics

Too Faced Cosmetics

Kevyn Aucoin Beauty

Nordstrom

14 Trends Changing The Face Of The Beauty Industry In 2021

The New Retail & Consumer Unicorns Of 2020: What They Tell Us About The Direction Ahead

Unicorns- Billion Dollar Startups

E-Commerce

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Beauty & Personal Care

Corporate Minority

KKW Beauty is a cosmetic and beauty line by Kim Kardashian West.

Predict your next investment

KKW Beauty

See what CB Insights has to offer

Founded Year

Stage

Total Raised

Valuation

Last Raised

About KKW Beauty

KKW Beauty Headquarter Location

Latest KKW Beauty News

Predict your next investment

Research containing KKW Beauty

Expert Collections containing KKW Beauty

Unicorns- Billion Dollar Startups

E-Commerce

Beauty & Personal Care

KKW Beauty Web Traffic

KKW Beauty Rank

CB Insights uses Cookies