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Founded Year



Series C | Alive

Total Raised


Last Raised

$100M | 2 yrs ago

About Kitchen United

Kitchen United provides restaurant hub technology, streamlined logistics, and commercial kitchen space to empower food service operators. It also offers a value-driven, low-risk way for emerging and established restaurant brands to enter into new markets, grow revenue through off-premises dining, and expand delivery areas. It was founded in 2017 and is based in Pasadena, California.

Headquarters Location

25 Valley Street

Pasadena, California, 91105,

United States



ESPs containing Kitchen United

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

The grocery real estate optimization market helps grocery retailers to optimize their real estate and physical store locations. This market includes a variety of solutions, such as data analytics, market research, and location intelligence. Grocery real estate optimization tools enable retailers to make informed decisions about where to open new stores and how to optimize their existing store layo…

Kitchen United named as Leader among 11 other companies, including REEF Technology, Wonder, and Infarm.

Kitchen United's Products & Differentiators


    Technology solution that allows for multi-concept ordering and staggered kitchen cook times


Expert Collections containing Kitchen United

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Kitchen United is included in 3 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,075 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Supply Chain & Logistics Tech

5,178 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Food & Meal Delivery

1,523 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Latest Kitchen United News

Kitchen United Permanently Shutters Kroger Virtual Food Halls

Nov 29, 2023

Kitchen United Permanently Shutters Kroger Virtual Food Halls The move represents a stark pivot from the company’s previous growth strategy. Nov 29 2023 Share: Kitchen United closed all of its Kroger ghost kitchen locations, almost a year and a half after raising $100 million in growth capital . “We appreciate their partnership and support over the years. We are currently looking to pivot back into a software business,” a Kitchen United spokesperson said via email. CEO Atul Sood confirmed the move on social media. “Kitchen United recently shut down our food halls within Kroger grocery stores after a multi-year partnership in an effort to focus on our core technology,” the executive said on Wednesday. “I want to thank the wonderful team at Kroger for their partnership throughout the years.” The company operates virtual food halls where customers choose from different restaurant menus and place all items in one online shopping cart for delivery from a single driver. Kitchen United had virtual food halls inside a handful of Kroger stores in Texas, Ohio, and Indiana. The brand’s ability to houses multiple restaurant concepts under one roof for delivery and pickup is powered by a proprietary MIX software platform. The partnership dated back to August 2021. In July 2022, The company announced a $100 million funding round, with Kroger as one of the leading investors. Other contributors included Burger King parent Restaurant Brands International, Circle K, and Pro Football Hall-of-Famer Peyton Manning. Kitchen United said at the time that it saw triple-digit topline growth for three consecutive years and that it planned to “significantly increase” its technological and physical footprint. The idea was to focus on major markets like Los Angeles, New York City, Chicago, and Texas. Sood, who co-founded Kitchen United, stepped in as CEO in September after former chief executive Michael Montagano left for the same role at Dog Haus. Ghost kitchen operators have come under fire in recent years as the COVID pandemic faded and consumer habits returned to normal. For instance, Wendy’s signed a 700-unit deal with REEF Kitchens in 2021 , but has largely pivoted away from the delivery-only model since then. CloudKitchens, led by Uber co-founder and ex-CEO Travis Kalanick, announced staffing cuts in September. In the casual-dining segment, Red Robin and Chili’s moved to discontinue their virtual brands. Founded in 2017, Kitchen United was an early player in the ghost kitchen/off-premises space.

Kitchen United Frequently Asked Questions (FAQ)

  • When was Kitchen United founded?

    Kitchen United was founded in 2017.

  • Where is Kitchen United's headquarters?

    Kitchen United's headquarters is located at 25 Valley Street, Pasadena.

  • What is Kitchen United's latest funding round?

    Kitchen United's latest funding round is Series C.

  • How much did Kitchen United raise?

    Kitchen United raised a total of $150M.

  • Who are the investors of Kitchen United?

    Investors of Kitchen United include Google Ventures, Harry Tsao, DivcoWest, Fidelity Investments Canada, RXR Realty and 17 more.

  • Who are Kitchen United's competitors?

    Competitors of Kitchen United include Salted, Muncher, Byte Kitchen, Kitopi, CloudKitchens and 7 more.

  • What products does Kitchen United offer?

    Kitchen United's products include MixOS and 1 more.

  • Who are Kitchen United's customers?

    Customers of Kitchen United include Chik-Fil-A, DogHaus and Panera Bread.


Compare Kitchen United to Competitors

CloudKitchens Logo

CloudKitchens provides smart kitchens for delivery-only restaurants. It provides infrastructure and software that enables food operators to open delivery-only locations while minimizing capital expenditure and time. The company was founded in 2016 and is based in Los Angeles, California.

Ghost Kitchen

Ghost Kitchen is a shared kitchen platform started. It provides spaces dedicated to the delivery of food preparation. Self-employed owners can reduce the burden on initial start-up costs by building and renting kitchen equipment directly from Ghost Kitchen. In addition, by analyzing software and data provided by the company, the self-employed can concentrate only on food cooking while reducing costs and boosting sales. It was founded in 2017 and Seoul, South Korea.

Panda Selected

Panda Selected is an internet catering service and shared-kitchen platform. Panda Selected provides kitchen facilities, operation management, supply chain and brand promotion for catering enterprises, enabling kitchens to cater exclusively for customers ordering in, and share facilities with others which greatly eliminates overhead costs.

Nanuda Kitchen

Nanuda Kitchen is a shared kitchen platform that provides integrated start-up support services such as menu development, marketing support, sales and settlement management, and more.

All Day Kitchens Logo
All Day Kitchens

All Day Kitchens is a platform empowering restaurants to take advantage of the delivery opportunity. Its delivery-optimized kitchens and technology unlock delivery coverage with minimal upfront investment. It was founded in 2018 and is based in South San Francisco, California.

Kitopi Logo

Kitopi provides a cloud kitchen platform. It enables restaurants to open delivery-only locations by providing the necessary infrastructure and software to ease the customer experience journey. The company also provides infrastructure, management services, and customer support. It was founded in 2018 and is based in Dubai, United Arab Emirates.


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