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KinoTek company logo
SOFTWARE (NON-INTERNET/MOBILE) | Healthcare Software
kinoteksoftware.com

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Founded Year

2018

Stage

Seed - II | Alive

Total Raised

$3.03M

Last Raised

$2.06M | 3 mos ago

Mosaic Score

+80 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About KinoTek

KinoTek uses virtual reality and motion capture technology to analyze human movement and performance to create a visual representation used to improve athletic output and reduce the chance of injury.

KinoTek Headquarter Location

22 Monument Square Ste 201

Portland, Maine, 04101,

United States

207-805-1919

Latest KinoTek News

KinoTek CEO: We’re Solving the Communication Gap Between Athletes and Trainers

Aug 20, 2021

App: “When you buy our software or use our tech, you get a download onto your computer. It’s not in the app store.” Funding round to date: A $600,000 pre-seed round earlier this year. Who are your investors? The rest are private angel investors.” Are you looking for more investment? “Yes. Right now, we’re in the middle of fundraising and we are looking for potential investment to close out the round.” Tell us about yourself, CEO & co-founder Justin Hafner: “I’m 24. I started KinoTek with my co-founder David Holomakoff in college, where I just finished my swimming career. I swam with the University of Maine and had a really good career, battled injuries while I was getting a degree in kinesiology. I learned there was a better way we could visualize and understand human movement and individualize the whole process and make it more immersive for the users—the athletes or patients. I did a bunch of research in human computer interaction and that led me to really find this opportunity. It became KinoTek with my background as an athlete and doing research in human computer interaction at the University of Maine.” Who are your co-founders/partners? “David Holomakoff is a co-founder and chief product officer. David is a genius, in my opinion. Master’s and bachelor’s in biomedical engineering, number of patents, and has contributed quite a bit to the overall orthopedics and biomechanics research industry.” How does your product work? “We’re strictly a software company. We can work with existing computer vision products that use LiDAR technology (3D computer vision) and allow us to map out the human body. Our software is able to take that raw data and make it objective, immersive, an educational objective for the clinician or athletic trainer, and immersive understanding for the patient or athlete to understand what’s happening to the body, why and where they have any sort of issues with their range of motion or mobility. It’s educational at the same time. The patient is able to understand why and where they’re having pain, and increase the communication between the trainer, clinician and the patient/athlete. For those interested in a one-on-one product demo, we can be reached at [email protected] .” What problem is your company solving? “In athletics—or really the movement market as a whole—there’s a lack of confidence in objective data on your range of motion. We provide the objectivity and confidence in understanding why or what this data can do, the value in it. We’re solving the educational and communication gap between the patient or athlete and the clinician and the athletic trainer. So, it overall improves the quality of care between the provider and patient. The existing solutions, when it comes to human movement, are very expensive and overpriced and very academic. The data is hard to read and it doesn’t really work into a clinician’s workflow. What we’re providing is a solution that is seamless into an athletic trainer’s or clinician’s workflow, and provides better data for a really, really cheap relative price that’s affordable by any care provider.” What does your product cost and who is your target customer? “Our target customer is a group we call movement clinicians. So, this is any licensed professional who cares about human movement, uses it to assess, evaluate or prescribe rehab programs. A physical therapist, a personal trainer, chiropractor, athletic trainer, that whole group, and they all have the same problem. On the low end, our product costs about $150 a month and the high end, it costs about $700 a month. Once you get past the $700 value, which is usually about 500 patients, then you’re going into enterprise level, which is where we work with individual contracts with sports teams.” How are you marketing your product? “Everything to date we’ve done has been organic marketing. We haven’t really invested too much in our marketing. We haven’t needed to. What we call our movement community, they talk and they spread the word organically. We have over 108 teams, clinics, hospital systems on a waitlist to use our product, and we’re trying right now to fulfill demand. But everything’s been word of mouth. And we’re excited to start investing in marketing, but we haven’t to date.” How do you scale, and what is your targeted level of growth? “We’re a B2B product right now. As we grow, once we hit a certain inflection point, we’re going to be moving B2B2C, using the clinics and hospitals to start working with the patients. That’s when we’ll start to see a lot of growth, when we move to B2B2C.” Who are your competitors, and what makes you different? “We have a really nice niche within healthcare, health wellness. We’re at this intersection between sports and health. And there’s not too many in this specific niche, but the greater kind of movement market is growing pretty rapidly and there are a lot of players in the space. Where we differentiate ourselves is our focus on the patient and focus on the patient grasping and understanding these concepts that are being put in front of them when it comes to their own movement. Where we’ve really seen our biggest differentiator is the focus on the patient.” What’s the unfair advantage that separates your company? “We have a really powerful network. One of our biggest partners is Microsoft and we work directly with the team at Microsoft to really build the future for human movement. That separates us apart from really the rest of the market as well as the people that are working on it. We’ve put together a really diverse group of individuals from a plethora of backgrounds, all around the same mission of making movement analysis mainstream. At the end of the day, it’s about the people who are behind it. Our people are truly the best.” What milestone have you recently hit or will soon hit? “The most recent one is we just released our Beta and got all our initial testers all onboarded. So, we’re in over 30 clinics and we have a waitlist that’s continuing to grow. Our next big milestone will be this fundraise, so we can continue to scale and really start capitalizing on the inbound interest we’re getting organically.” In what ways have you adapted to the COVID-19 pandemic? “Pre-COVID, we were using sensors on the body, IMU sensors. When the pandemic hit, we realized none of the sports teams we were working with at the time wanted to reuse sensors. We had to pivot away from wearables and moved into computer vision. “Once we made that switch, we’ve seen this exponential growth over the past year at a rate that is truly unbelievable. COVID was a huge turning point for our company and one of the most pivotal points in our growth to date and defined where we are today.” Beyond the pandemic, what obstacles has your company had to overcome? “The largest obstacle was age and where we were located geographically. We were pretty young and in college, right out of college, and didn’t have a lot of the industry-specific expertise most people have. We already medically were kind of held back at the start, just from that, and we’ve overcome that quite a bit now to the point that once we really established ourselves in the market, and we’re seeing people reach out to us, we no longer are faced with the credibility or the age. Now, with COVID, really everything kind of went digital and being in Portland, Maine, a small city that people don’t really think of, hasn’t hindered us anymore. We’re able to talk with anyone over Zoom. That’s made a huge difference for us.” What are the values that are core to your brand? “On the product side of things, just a huge focus on the end-user and the patient and the customer, being extremely customer-centric. The brand as a whole, we value ourselves on being collaborative, being able to work with each other and being able to solve any problem in front of us around a mission, and being mission-driven every day and empowering every person who is a part of KinoTek, no matter if you’re a customer, patient, employee, all being able to explore and interact and learn the way you need to, to become the best and the best kind of person or anything for yourself or your job you’re doing. That’s something we cherish, our ability to work with each other and empower one another to do their best work possible.” What does success ultimately look like for your company? “Success is not a numbers thing. It’s knowing we’ve made a global impact and have prevented injuries in hundreds and thousands of people. Regardless of how much money or how many clinics or how many sports teams are using us, just being able to prevent injuries that could have been prevented if people understood how to move properly.” What should investors or customers know about you—the person, your life experiences—that shows they can believe in you? “I don’t come from a traditional background. First-gen college student from a small town. This was something I could have never anticipated and it’s grown beyond anything I could have ever imagined. Front Office Sports named me in their Rising 25 a couple months ago, and that’s when it really hit me that I’m exactly where I’m supposed to be. I’m meant to build this company and impact lives, and I can’t wait to see the impact we have as a brand. The sky’s the limit, and really the only thing in our way could be ourselves, but we will never let that happen.” What is the benefit of KinoTek for athletes? “Two things. We can pick up on areas of the body or joints that would be at risk for injury, weeks before there actually is an injury that could have occurred. Also, if you do get injured, it’s getting you back onto the field sooner, and allowing you as an athlete to have more confidence in your own abilities post-injury, which usually the psychological side is one of the harder sides, and knowing that you are good—if not better—than you were pre-injury, and getting you onto the field sooner at 100%.” What’s your favorite quote about leadership? “Larry Ellison, the founder of Oracle, said it’s not about the money or anything else, it’s about the people. It’s the people that matter. It’s the lives that are impacted by what we do. That’s really one quote that has stood by and been good for me over the past couple years while building this is focusing on the people and employees, patients. It’s just about the people.” Question? Comment? Story idea? Let us know at [email protected] Latest

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Expert Collections containing KinoTek

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

KinoTek is included in 3 Expert Collections, including AR/VR.

A

AR/VR

1,325 items

D

Digital Health

11,332 items

Companies that use or incorporate digital technology into health, wellness, and life science offerings. Includes companies operating within the healthcare, consumer health, and life science industries as well as digital tech vendors catering to them.

F

Fitness Tech

1,240 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

KinoTek Patents

KinoTek has filed 1 patent.

The 3 most popular patent topics include:

  • Fast casual restaurants
  • Geolocation
  • Geosocial networking
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/7/2019

Virtual reality, Geosocial networking, Fast casual restaurants, Simulation, Geolocation

Application

Application Date

10/7/2019

Grant Date

Title

Related Topics

Virtual reality, Geosocial networking, Fast casual restaurants, Simulation, Geolocation

Status

Application

KinoTek Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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