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Out-of-home advertising company Kinetic Ireland acquired by Talon Outdoor

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WASHINGTON, Dec. 17, 2020 /PRNewswire/ -- Today, the Out of Home Advertising Association of America ( OAAA ), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year's OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and thank frontline workers who are keeping communities running during the ongoing COVID pandemic. Facebook launched the "Thank You" messaging in the New York, Los Angeles, San Francisco, and Seattle markets quickly by utilizing digital out of home (DOOH) and securing contextually relevant placements. In a Lucid study commissioned by Facebook, the "Thank You" campaign's utilization of OOH was deemed extremely successful at increasing both ad awareness and message pull through. Furthermore, the positive nature of the effort was further supported by OOH companies who provided additional bonus advertising in San Francisco and New York. Other 2020 award winning-campaigns include:
Gold Award Winners
DMI Inc. for Georgetown University
Grand Visual, Plexus, & Talon Outdoor in collaboration with The World Out of Home Organization (WOO) for #SendingLove
Outdoor Media Group for McDonald's
Posterscope for Comedy Central
TriNet In-House
In addition, OAAA presented The OOH Measurement Award, which recognizes the importance of using quality data to create effective media plans, naming Vistar Media the winner for its work with Eaze. The Vistar Media campaign spanned two initiatives, which incorporated DOOH across its separate "Summer Celebration" and "End of Q3" campaigns. In both cases, Eaze used a data-driven strategy that leveraged programmatic DOOH to complement the other channels in its media mix, which included printed OOH, mobile, digital, audio, and digital partnerships. "This year's winning campaigns perfectly exemplify the power of OOH and DOOH advertising even during one of the most difficult years contemporary marketers have ever faced," said Anna Bager, President and CEO, OAAA. "Our members, along with their clients and partners, can feel proud of how our industry has risen to the occasion and continued to demonstrate excellence and innovation against all odds, along with inspiration and value to consumers." Winners of the OAAA Media Plan of the Year awards were chosen by a prestigious jury, which included:
Stacy Enderle, Group Director, Media Planning, Essence Global
Sofia Escamilla, Vice President of Media, Acent (Jury Chief)
Billy Long, Executive Vice President, OOH Practice, Publicis Media (PMX)
Kurt Schweitzer, Group Planning Director, Mindstream Media Group
Matt Torre, Vice President, Media Brokers Inc (MBI)
All of the winners were revealed at OOH: NOW State of the Industry, a half-day event produced by the New York AD Club, with presentations from industry insiders and thought leaders across the ecosystem. For more details on the winners and award program, please go to
About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents more than 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local government. OAAA-member media companies generously donate over $500 million in public service advertising annually. Founded in 1891, OAAA is headquartered in Washington, DC with offices in New York City. For more information, please visit oaaa.org. SOURCE Out of Home Advertising Association
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Out of Home Advertising Association of America's 2020 Media Plan of the Year Awards Names Kinetic Worldwide For Facebook's "Than...

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Kinetic Worldwide, das weltweit führende Agenturnetzwerk für Mediaberatung im Bereich Außenwerbung, erweitert sein reichweitenstarkes Digital Out of Home (DOOH)-Angebot ab sofort um aktivierende Audio-Werbung auf dem Smartphone. Werbekunden werden damit erstmals in die Lage versetzt, die Zielgruppen ihrer DOOH-Kampagnen über individualisierbare Audio Ads auf beliebten Musik- und Radio-Plattformen anzusprechen. Die programmatische Ausspielung erfolgt dabei auf Basis von Mobilitätsdaten an den Hotspots der jeweiligen Kernzielgruppe und wird mit einem einheitlichen Targeting über eine zentrale Demand Side Platform gesteuert. Neben der direkten Aktivierung der Konsumenten mit entsprechendem Sound bedeutet die von Kinetic und GroupM AudioXperts entwickelte crossmediale Verknüpfung von DOOH und Audio für Werbetreibende vor allem eines: Mehr Effizienz und Wirkung durch die multisensorische Zielgruppenansprache und eine gezielte Steigerung der Werbekontakte über beide Kanäle! „Mit diesem Produkt schaffen wir erstmals eine spannende programmatische Verschmelzung aus digitaler Außenwerbung und Audio durch ein datenbasiertes Echtzeit-Targeting – und das über ein und dieselbe technische Plattform“, erklärt Britta Klosterberg, Director Digital & Innovation bei Kinetic Worldwide. „Durch die Aussteuerung über die Top DOOH-Vermarkter und unsere Top-Partner im Musik- und Radio-Streaming-Bereich werden hochqualitative Umfelder geschaffen, die gemeinsam für eine verstärkte Awareness und Aktivierung bei den relevanten Zielgruppen sorgen.“
„Dieses konvergente Produkt ist ein sehr gutes Beispiel dafür, dass eine interdisziplinäre Zusammenarbeit wie im aktuellen Fall der GroupM AudioXperts mit den digitalen Kollegen von Kinetic direkt dazu beiträgt, unseren Kunden noch mehr innovative Lösungen anbieten zu können. Für ihren maximalen Werbeerfolg werden wir diese übergreifende Zusammenarbeit innerhalb der GroupM zukünftig noch weiter intensivieren“, so Mario Henneke, GroupM Senior Manager Digital Audio. Für die Mediaplanung und Umsetzung der programmatischen DOOH- und Audio-Deals zeichnen Kinetic und GroupM verantwortlich. Kinetic Worldwide Germany GmbH
Kinetic Worldwide ist das weltweit führende Agenturnetzwerk für Mediaberatung im Bereich Außenwerbung. Wir sind die Experten für vernetzte und aktivierende Kommunikation mit der mobilen Bevölkerung. Für diese entwickeln wir sowohl klassische Out of Home-Kampagnen als auch datenbasierte Werbeformen in digitalen Medien. Unser entscheidender Vorsprung: Daten- und technologiebasierte Insights, mit denen wir die Customer Journey der mobilen Bevölkerung verstehen. Wir gestalten Active Journeys, also innovative und relevante Markenerlebnisse, die Zielgruppen bewegen. Weitere Informationen erhalten Sie auf http://www.kineticww.com/de
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DOOH meets Audio: Kinetic verknüpft programmatische DOOH-Kampagnen erstmals mit Audio-Werbung auf beliebten Streaming-Diensten

Anzu.io has hired former DOOH.com managing partner Jeremy Taylor as its new vice president of EMEA. Before Digital Out Of Home, Taylor worked in strategic and planning roles for Kinetic Worldwide, Mindshare and Stink Studios. "Jeremy's appointment as VP EMEA comes at a crucial moment as our company pivots to meet the challenges and opportunities of this sensitive time, one in which more and more advertisers are looking to reach their audiences, who are increasingly present inside video games," said Anzu CEO and co-founder Itamar Benedy. "The EMEA region is extremely important for us, and we're looking forward to leveraging Jeremy's extensive experience in solidifying relationships and driving innovative growth in this diverse region." Exciting opportunity
"Anzu is the driving force behind growth and innovation in the rapidly developing world of in-game advertising, offering brands a new way to reach their audiences that is both immersive and non-disruptive. In my years working in Digital OOH, I witnessed first-hand the growing demand for non-disruptive digital ad channels," said Taylor. "Now, as brand awareness and audience relationship building becomes increasingly important to advertisers, forging long-term relationships with their audiences requires being present and relevant in the right places. "For these reasons, it's the perfect time for Anzu, with their advanced technology and sophisticated network of tech partners, to bring dynamic in-game advertising into the mainstream. I'm thrilled to be moving into this exciting new medium and joining Anzu in fulfilling their mission to make advertising in games better worldwide." In October 2019, the advertising firm welcomed two new staff members. Mike Cookson joined as CSO and Guy Ben-Dov took on the role of strategic advisor. Get the latest mobile games news, interviews and in-depth analysis on Twitter , Facebook , LinkedIn and our daily newsletter . Pocket Gamer Connects Digital , the first online-only b2b mobile games conference in the series, takes place on April 6th-10th 2020. Book now! Tags:

In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA

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Marc Marienfeld ist CEO bei Kinetic Worldwide Germany (Foto: Kinetic Worldwide Germany)
Marc Marienfeld, CEO Kinetic Worldwide Germany GmbH, zieht für 'new business' Bilanz für 2019 und wirft einen Blick auf die Herausforderungen im neuen Jahrzehnt. new business: Welche Trends wurden 2019 überschätzt? Und welche wurden unterschätzt? Die wichtigsten DOOH-Inventare in Deutschland können nun für programmatisch ausgesteuerte Kampagnen genutzt werden. Die OOH-Spezialagenturen, die gleichzeitig entsprechend in technische Infrastrukturen investiert haben, konnten ihren Kunden damit eine signifikant höhere Effizienz in der Zielgruppenaussteuerung anbieten, gepaart mit der Option von der dynamischen Ausspielung zielgruppenrelevanter Inhalte. Dies hat das Interesse der Werbungtreibenden am Medium (D)OOH deutlich gesteigert. new business: Auf welche Trends / Herausforderungen muss sich die Agenturbranche 2020 gefasst machen? Marc Marienfeld: Auch in 2020 wird Out of Home im Vergleich zu anderen Medien weiter deutlich an Relevanz gewinnen. Die Verknüpfung von Bewegungsdaten mit zielgruppenspezifischen Daten, wie zum Beispiel Interessens- und Verhaltensdaten, wird weiter zunehmen. So können die Kampagnen noch effizienter ausgespielt werden und schaffen eine höhere Relevanz bei der Zielgruppe. DOOH wird daher stärkster Wachstumstreiber der Branche sein, sodass wir von einem weiteren Anstieg der Werbeausgaben für OOH ausgehen. Wir rechnen damit, dass OOH 2020 einen Mediamix-Anteil von neun Prozent erreichen wird, um dann in 2021 die magische Grenze von zehn Prozent zu durchbrechen. Die ausschlaggebenden Gründe sind sicherlich die neuen programmatischen, datengetriebenen Lösungen, die eine zielgruppenausgerichtete Kampagnenaussteuerung ermöglichen. Die Agenturbranche kann sich also auf die Weiterentwicklung von Programmatic DOOH in 2020 einstellen. Ebenfalls in den Fokus rücken wird die Thematik der Optimierung von klassischen OOH-Kampagnen durch die Nutzung von Mobilitätsdaten. Weitere Expertenmeinungen lesen Interessierte in der Printausgabe 51-52 von 'new business'. Zur Heftbestellung geht es hier .

Trendumfrage 2019/2020: "OOH wird 2020 weiter deutlich an Relevanz gewinnen"

Hivestack is a global, full-stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy-side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Hivestack

And that 's just the beginning : with our exclusive partnership with Hivestack , we will gradually develop Kinetic Journeys to ensure our customers achieve new levels of success with DOOH . ''

Kinetic Germany Launches Kinetic Journeys, a Programmatic Demand-Side Platform Powered by Hivestack.

Lightvert is a digital out of home media technology company. Its product, ECHO, is a new type of Digital Outdoor Advertising display hardware. An ECHO display uses persistence of vision (PoV) effect to temporarily and safely print an image directly onto the viewers' retina. ECHO imagery is generated using only a single vertical line of light and as such the image does not exist in reality, but only in the viewer's eye.

Lightvert

Sophisticated digital screen installations are becoming more prevalent in urban spaces. The population of always connected mobile devices are garnishing unparalleled insight into customer behavior in the real world.Rain in London affects Saturday shopper’s receptiveness to a summer fashion sale, and the outcome of a Thursday evening football match will affect the mood of certain commuters on Friday.Using data, from mobile GPS, demographic and socio-economic audience, weather, travel, events, to point of sale information - BitPoster closes the loop between ad spend and ad effectiveness.BitPoster is a data driven ad-exchange that automates layers of the planning, booking and buying process, allowing more time to be spent adding value for advertisers through niche, timely and context-specific campaign propositions.

BitPoster

BeMyEye delivers in-store and street level business insights to brands and retailers. BeMyEye connects the Eyes with businesses looking for location-specific information, such as checking joint business plan compliance (such as in-store promotions, product launches and merchandising compliance), identifying numerical distribution or optimizing the routines of in-house or agency-based field force teams.The crowdsourced insights uncover reliable, real world insights, from any location, at scale. This method empowers businesses to "see" thousands of locations within moments, giving them the intelligence to identify new revenue streams, uphold brand integrity, track joint business plans and make savings quickly.

BeMyEye

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Adshel

Posterscope

Signature Outdoor

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SITO Mobile

TBG Digital

Net1 UEPS Technologies

Acquired

Kinetic is a provider of out-of-home advertising that uses intelligence, technology, and creativity to help brands communicate with valuable audiences on the move.On October 18th, 2021, Kinetic was acquired by Talon Outdoor. Terms of the transaction were not disclosed.

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