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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Sports

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Founded Year



Unattributed | Alive

Total Raised


Last Raised

$1.64M | 4 yrs ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About WOO Sports

WOO Sports offers a wearable for action sports that measures things like airtime, jump height, g-force, slope conditions, among other metrics. The collected data is transmitted to an iOS and Android app.

WOO Sports Headquarter Location

67 Kemble Street Suite 3.2

Boston, Massachusetts, 02119,

United States


Latest WOO Sports News

Loaf win two new accounts after extending offering with new ‘Brand Experience’ focus

Sep 3, 2020

September 3, 2020 Loaf Directors, from left to right - Matt Houghton (Client Operations Director), Alan Houghton (Co-founder & Managing Director), Dave Mullen (Co-founder & Creative Director) Creative agency, Loaf, has been appointed by two new clients; Lancashire Constabulary, and innovative kiteboarding, technology company, WOO Sports. The new client wins follow a realigned focus for Loaf – branding, marketing and advertising remain core offerings, but a new focus on the ’brand experience’ across their clients’ businesses has been developed and now includes a consultancy arm to allow a more efficient and personal approach. The agency has evolved its offer following a change in their client’s activity and the ever-changing needs of both brands and consumer behaviour over recent months. With this new proposition, Loaf aims to support the core business model, growth and expansion of their client offerings. Dave Mullen, Co-founder and Creative Director at Loaf, said: “Over the last few years we’ve strengthened our strategic offering and business understanding, so we can fully support the needs and goals of our clients. Combined with our skills in brand building and advertising, we’re now adding value to a wide array of business decisions to help our clients build better teams, communications and products.” “The need to deliver a relevant, meaningful brand experience across all touchpoints has meant that we’ve been helping clients solve problems, plan and deliver ideas beyond marketing. The dramatically changing landscape has added even more focus on what brands need to do to remain relevant and inspiring.” Loaf’s work for Lancashire Constabulary involves establishing an internal strategy to improve and align values with positive actions within the force, and will drive a number of different campaigns and deliverables. For WOO Sports — a tech company providing gaming products for watersports, in particular Kiteboarding — Loaf will help develop a new PRO Membership offering. It will also see Loaf work on the brand architecture and market the new offering to build on membership numbers. Alan Houghton, Co-founder and Managing Director at Loaf, added: “Ultimately we’re here to help businesses grow. Whether that’s helping owners in developing the business model, uncovering new opportunities, or helping create stronger strategies and deliver more effective engagement internally and externally. “These new client wins are testament to the expansion of our offering and the need for organisations to really engage with clients at every stage. We’re excited to be working with Lancashire Constabulary and WOO Sports to support their growth through all aspects of their business.”

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Research containing WOO Sports

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned WOO Sports in 1 CB Insights research brief, most recently on Dec 9, 2021.

Expert Collections containing WOO Sports

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WOO Sports is included in 3 Expert Collections, including Wearable Computing.


Wearable Computing

379 items

Wearable computing is broadly defined as companies developing devices worn or placed on the body that are equipped with technology, which can range from wearable medical devices to AR/VR headsets to GPS pet collars.


Fitness Tech

1,274 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Smart Home & Consumer Electronics

1,085 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

WOO Sports Web Traffic

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Reach per Million (RPM)
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