Fave Group company logo

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Founded Year



Acquired | Acquired

Total Raised




About Fave Group

Fave is a Malaysian mobile application that lets users stack rewards on cashback, savings, and rewards. It helps offline merchants connect and retain customers by using gift cards and vouchers. The startup allows merchants to accept digital payments by having a customer scan a QR code. Once the payment is made, the customer automatically receives a cashback/loyalty point through the Fave app that can only be redeemed at that specific business during future transactions.On April 13th, 2021, Fave was acquired by Pine Labs at a valuation of $45M.

Fave Group Headquarter Location

Level 28, Vertical Corporate Office Tower B, Jalan Kerinchi Suite 28-1, Bangsar South

Kuala Lumpur, 59200,


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Research containing Fave Group

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Fave Group in 1 CB Insights research brief, most recently on Dec 9, 2021.

Expert Collections containing Fave Group

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fave Group is included in 3 Expert Collections, including E-Commerce.



9,318 items


Fitness Tech

1,298 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Wellness Tech

1,287 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Fave Group News

Fave appoints new country manager for Malaysia

Feb 4, 2022

By Digital News Asia February 4, 2022 Bring broad spectrum of experience across various industries Instrumental to growth of Berjaya Loyalty program, spent 5 years at Boost Fave, Southeast Asia’s smart payments app has appointed Gary Yeoh as country manager in Malaysia, offering his experience in digital payment to the emerging Buy Now Pay Later (BNPL) category. Gary has a broad spectrum of experience across various industries. He was the pioneer of the Berjaya Loyalty program (Bcard), leading the business development for over six years and as a result, the program grew to a base of 4.5 million card holders with over 100 merchants, along with numerous awards won. Gary moved from loyalty to payments in 2017 and was part of the founding team at Boost, a homegrown lifestyle e-wallet that aims to revolutionize the way consumers transact on a daily basis by combining lifestyle needs and cutting-edge digital technology making transactions easier, faster, more secure & overall a more rewarding experience for consumers. During his five years at Boost, the eWallet grew to a base of over 9 million users and 350 thousand merchants making Boost an essential everyday toolkit for users with convenient and meaningful solutions. In February 2022, Gary joined Fave and ventured into the BNPL industry, a fast emerging popular payment method in the e-commerce space. As country manager for Fave in Malaysia, he will oversee the day-to-day business operations while further developing the growth and market leadership in the country to accelerate the national adoption of a smarter digital payment method, the company said in a statement. Joel Neoh, chief executive officer of Fave Group commented about Gary’s recent appointment saying, “We are pleased to have Gary join the Fave team during this exciting time as we are seeing rapid evolution in the payments space, in both consumer expectations and merchant needs for smart payments. “I am confident that with Gary's leadership, Fave will grow and further strengthen our position in Malaysia's digital payments and  BNPL landscape,” he added. Meanwhile, Gary Yeoh, country manager of Fave Malaysia said he is thrilled to be part of the Fave team that is committed to offer customers savings and flexible payments through the array of the services while helping merchants grow. “As we are onboarding more and more merchants, Fave will be able to create a better spending environment for all consumers. We see BNPL growing to be crucial to personal finance and cash flow and with this payment method spearheading growth in the country, I believe it will replace traditional payment methods with its flexibility and convenience,” he added.

Fave Group Web Traffic

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Fave Group Rank

  • When was Fave Group founded?

    Fave Group was founded in 2015.

  • Where is Fave Group's headquarters?

    Fave Group's headquarters is located at Level 28, Vertical Corporate Office Tower B, Jalan Kerinchi, Kuala Lumpur.

  • What is Fave Group's latest funding round?

    Fave Group's latest funding round is Acquired.

  • How much did Fave Group raise?

    Fave Group raised a total of $35.3M.

  • Who are Fave Group's competitors?

    Competitors of Fave Group include ClassPass and 2 more.

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